One of the most panic-stricken feelings surfaces when you don’t have the first clue on how to accomplish something your boss has asked you to do. This post is inspired by the real life story of a PR account executive tasked with creating a political infographic as a marketing piece for one of their clients. As intelligent and capable as this individual is, he like many others is directed to a destination on a new marketing landscape that he didn’t even know was on the map. The marketing landscape hasn’t just changed; it’s in a constant state of flux. The wonderful thing about that is it allows us to explore and experiment new ideas – to merge old and new to create something totally innovative. On the flipside, we’ve got legions of employees that simply aren’t getting trained in these new tools. Infographics is one of these tools. It’s not just a way of doing something; infographics have set up an entire new system of thinking about information sharing. For the unnamed PR account executive, and for the countless others vexed by tasks they haven’t the first clue about, this guide’s for you. Save, bookmark, or Pocket this link for the next time you’re assigned with an infographic.
Step 1: Gathering the Research
Step 2: Design the Data
Take a moment to look up infographic samples, starting with any that might be similar in content to yours. Here you’re not looking to copy, but to avoid reinventing the wheel and boring your audience. I encourage keeping your eyes peeled for all types of graphics. You might be inspired by an infographic for a completely different subject, or you might choose to “Frankenstein” your design by picking various elements from you favorite five designs. If you’re delegating your designs, you’ll be doing yourself and your designer a favor by going in with some idea of how you want to visualize your information. Even if your designer doesn’t go with exactly what you had in mind, it helps them to know how you wanted to frame your data. After all, designers aren’t master mind readers – they’re master executioners. A great designer or service provider will take your inspiration (which essentially your design is) and come up with something fantastic.
DIY Infographics vs. Custom Designed Infographics
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