A favorite story among the elders of my family is about a letter I sent home during my first summer spent away at overnight camp. I was ten-years-old at the time, and it was Fourth of July weekend. Previously, I had always spent the holiday amongst family. We would attend a carnival hosted by the park district, picnic and watch the fireworks. The ten-year-old version of myself must have been feeling lonely and longing for those days because I wrote a very sad letter to my parents, begging them to come pick me up. I think I even made up a story about a dog that ate people, trying to convince them I needed to leave.
Made-up man-eating dogs are funny, but the letter became even more hilarious after I spent the following eleven summers at the same overnight camp! I eventually became a counselor and even ran the staff-in-training program.
Even though I grew to love the overnight camp that I attended, the Fourth of July celebrations were never very exciting. They would bring us down to the lake, sit us in the sand, and play the same soundtrack year after year. One of the "specialists" would set up some cheap fireworks that paled in comparison to my hometown show. Nonetheless, I eventually enjoyed them.
Thinking back on those times, I now realize that the Fourth of July was special to me as a time spent with family and friends. For many that is the case. The Fourth of July is also a time to celebrate our country’s independence. Perhaps having a picnic and watching fireworks isn’t unique to our country, but to me, it sure feels like a great way to celebrate being American.
We recently wrote about the advantages of associating your brand and email campaigns with the Fourth of July. Benchmark Email’s Fourth of July email templates make that easy for you. Now, whether you’re home or not, you can share what is special about the Fourth of July with your email list.
By the Numbers
30: Number of cities nationwide that have "liberty" in the name. The most populous locale is Liberty, Missouri, totaling 26,232. Iowa has more than any other state, with four (Libertyville, New Liberty, North Liberty and West Liberty).
11: Cities with "independence" in the name. The biggest one being Independence, Missouri, with 113,288 residents (perhaps we should go celebrate the 4th in Missouri).
5: Places that include "freedom" in their name. The most populous is Freedom, California, with 6,000 residents. My parents may also claim that Los Angeles should be renamed Freedom, since they think that’s what I moved here to gain from them.
1: Indiana has the only town named Patriot in our country (population 202), but I doubt they root for the football team in New England.
Sample subject lines:
Deals that will make you see fireworks
Happy Fourth of July from [your company]
Independence Day specials and celebrations from [your company]
Gain independence from paying too much this 4th of July
BBQ, see fireworks & save money this 4th of July