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Pierce Nahigyan

Benchmark Presents: Marketing Online: Surveys and Email Polls

Jan 31 2011, 11:42 AM by

That’s right - we’ve got a piping fresh email marketing manual just out of the oven. Marketing Online: Surveys and Email Polls is a masterpiece of succinct campaign science. Think about it - you’re an email marketing guru, you know how to design a breathtaking campaign and your open rate is really taking off. “Surely there isn’t any more to online marketing than that,” you say. On the contrary, there is a wealth of customer feedback just waiting to build your next campaign. And don’t call me Shirley!

What comes next is you taking the initiative to design a custom survey or poll to get to the root of what your subscribers want. The ability to send video emails, beautiful HTML templates and scheduled drip campaigns is but the icing on top of the delicious email marketing confection. The real benefit of online marketing (the filling, if you will) comes from being able to solicit advice, suggestions, comments or even complaints from your recipients. The advertising world is no longer a bland and static TV dinner - it’s an interactive buffet of choices.

Inside our latest marketing manual you'll discover how to:

Reconnect with your customers and prospects
Unlock the potential of your email marketing campaigns with engaging communications
Track trends
Compare and contrast surveys versus polls
Learn the difference between HTML and plaintext surveys
Design an email survey strategy
Find an optimum sending frequency

Are you hungry for more? Then sink your teeth into Marketing Online: Surveys and Email Polls! Available now on our site and as a free PDF download.


Posted in Tips & Resources

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