Nov 03 2010, 01:31 PM by Andy Shore
Last week on my lunch break, I stopped into the Quiznos down the street from our offices. As I waited for my sandwich to make its way through the toaster, I noticed a display advertising their Q-Club. The sign touted $1 off a regular sub for singing up. All I had to do was text "qclub" and my email address to the number listed. Easy enough.
I sent the text in before starting in on my sandwich and received a text back immediately. The text welcomed me to the Q-Club and told me to expect an email with my discount within 24 hours. They also gave me an option to re-up and receive text updates as well. No thanks.
This was on a Thursday. Friday came and went with no email promotion. So did the weekend. Monday passed and still no Q-Club coupon. I went back to Quiznos on Tuesday, having given up on Q-Club at this point. I just wanted a sandwich. Oddly enough, there was no more display in the restaurant.
Curious, I came back to the office and went to Quiznos' website. They still advertised the Q-Club on the website, but the offer was different. Now they were offering a free small sub or half a toasty favorite with the purchase of chips and a regular fountain drink. That seemed even better than $1 off, so I signed up through the website.
This time, I received an email from Quiznos almost immediately welcoming me to the Q-Club. It told me to expect offers in my inbox and to click on the link to receive my coupon. Problem is, the coupon was for the $1 off a sub, not the new offer of a free small sub. Come on, Quiznos!
I get that Quiznos is a national chain with hundreds, if not thousands of locations. Perhaps different locations run different promotions, but I don't see how they can advertise something on their website and not follow through with it. There is a lesson to be learned here. All communication channels - whether it be your website, email or social networks - need to have a consistent message. I'm not saying that I dislike Quiznos now, but I may head to Subway if they follow through with their discounts and offers. Don't let that happen to your company.
Posted in Tips & Resources, Email Marketing News