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Jennifer Perez

Email Newsletter Awards: Best Use of Color

Dec 31 2010, 08:07 AM by

Every email marketer knows that a great way to catch one's eye is color, but few understand how to show off the spectrum without overwhelming the mind of the reader. Luckily for us, tour company Air Express knows that it's not the variety of color that matters, but the way hues are used in your newsletter template.

Using a blend of warm oranges and reds to frame Tunisia and Egypt trip pricing, Air Express then breaks from script with a supremely inviting photo of a white sand beach, hammock and turquoise waters. As it stands, the radiant corals and deep yellows bring to mind a luxurious afternoon in a Sharm El Sheikh cafe, but the beach is a view so vivid it makes one ache to be there.

At the end of the day, Air Express does two things: show the world that bright colors can make a newsletter an optical gem, and awaken the travel bug in readers in cold and temperate climates alike. These are not easy feats, and for these reasons alone we're thrilled to give Air Express our "Best Use of Color" prize.

You can see the web version of the award-winner's email campaign in the Benchmark Community.

Posted in Tips & Resources

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