Yesterday I was reading that there is snow on the ground in 49 out of 50 states. I had to be told Florida was the snowless state. It took me a second to remember how vertically long California is. I forgot that just because it's 80 degrees in SoCal, it doesn't mean it won't be snowing in NorCal. If you're like me and a dusting of snow is enough to keep you indoors, grab a glass of hot cocoa and learn a bit about email marketing
. I promise there's no more reminders of how nice the weather is here (after this sentence).
Continuing Education with Email Deliverability
Setting Your Brand's Policies for Social Media Interaction
January 17 is Martin Luther King Jr. Day
MLK Jr. Day is an opportunity to make sure that racial equality continues to be celebrated and improved. Use Benchmark's New Martin Luther King Day Holiday Email Templates
and remind your subscribers of the many great things that MLK Jr. was able to accomplish. Honor him on this day, and all others. Make sure his efforts will never go for naught.
Groupon Offers a Lesson in Email Promotion
Understanding & Configuring SPF Records
I know what you're thinking. What does suntan lotion have to do with email marketing? So was I. Thankfully our Benchmark Support Team was looking out for us all. Read all about Understanding & Configuring SPF Records
...so your emails won't get freckles.
Creating an Email Marketing Plan - Who is Your Audience?
New Benchmark Feature: Email Capacity Notification
The best warning notification since "Danger, Will Robinson." I said it. Check out our new email capacity notification
that will help you avoid overages.
The Subject Line, Friend or Foe?
Creating Dynamic Drip Campaigns