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Benchmark Team

New Feature: AB Testing

Aug 13 2013, 06:00 AM by

Did you know that your Benchmark Email account comes with a crystal ball? Well, it does. You can see the future. It won’t give you the lotto numbers, or winning bets like you were Biff in Back to the Future Part II, but it will tell you how your subscribers will react to your email campaigns. How? AB Testing is here!

You may have two or three ideas for subject lines that you like. You don’t have to guess as to which one is more likely to garner more opens. With AB Testing, the question answers itself. You’re not limited to subject line either. You can test out the From Name, campaign versus campaign, multiple variables and even deliverability time. You can even determine how big of a portion of your list that you’d like to test.

Here’s a video to show you the ropes:

Posted in New Features & Updates

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