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Andy Shore

Playlist: For a Folksier Marketing Approach

Nov 11 2013, 09:00 AM by

Since moving to Los Angeles, my friends assume that I only want to listen to all pop music all of the time. Now, I’ve always loved pop music more than many of my musically inclined friends. I just never saw the point in looking down my nose at it. However, the extent of the kind of music I decide to listen to is vast. Sure, the catchy-ness and production of pop music can be a lot of fun, but sometimes I’m in the mood for something a little more stripped down. Same goes for your marketing. It’s good to have all the bells and whistles. However, sometimes you just need to go with a no frills approach. That doesn’t mean it’s not great. The simple things, when executed with perfection, can be just as effective. Here’s a folk playlist to inspire your more roots-based marketing efforts.

  • “I Will Go” - Falldown

  • “Luckiest Man” - The Wood Brothers

  • “Lonesome” - Dr. Dog

  • “The Greatest Hustler of All” - Old Crow Medicine Show

  • “Killed Myself When I Was Young” - AA Bondy

  • “Beg Steal Or Borrow” - Ray LaMontagne and the Pariah Dogs

  • “Couer d’Alene” - The Head and the Heart

  • “The Honest Truth” - Typhoon

  • “Coal War” - Joshua James

  • “And It Spread” - The Avett Brothers

Posted in Tips & Resources, Entertainment

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