Has this happened to you?
Step 1: You sit down to try and create your next newsletter or email
Step 2: Your mind draws a blank on what you should write about / feature
Step 3: You finally put together a list of ideas, but they're either
lame or boring
If you haven't gone through this, you will at some point. But the
bottom line is that you still need to come up with good content, even
if your mind is not cooperating at the moment. So, how do you find good
email campaign content for your HTML newsletter
or sales email?
Three words: Customer
Think of your customer service data as your “get out of jail free” card
when you're plum out of good ideas. You can either sit down with your
customer service reps or open up the program that tracks customer
complaints, responses and suggestions.
Here are the questions you want to ask – and answer:
What are the top three customer issues with your Website? Answer these
questions in your campaign. Maybe there's an easy solution you can give
subscribers to avoid any headaches on their part.
What are the top three products or services receive the most
complaints? Is it because they're being used wrong? If so, send an
email showing recipients, step by step, on how to avoid this problem.
You may need to be a bit creative when answering these questions to
avoid sending a basic FAQ. Try packaging it as an educational
experience, titling your email something like, top “three ways to use
lawnmowers more efficiently” or even “Navigating our forums: 5 easy
True, it's not sales content that you're sending, but your recipients
will appreciate the data. If you do your job correctly and your
subscribers see that you've eliminated a problem that's been holding
them back from purchasing something, you might see a nice up-tick in
sales that originate from your email or newsletter campaigns.