Writing the content is only step one
Writing content is only the first step in the process of content marketing and creating awareness for your brand online. Once you have spent the time and effort polishing an article or blog post and are now confident that you have something you are proud of, it is time to put it online.
This is often where most people fall short. It is also one of the main reasons that people fail to have their content viewed by a larger audience. Too many people reply only on posting on their website or blog. Just because you add a new article to your website or add a new post on your blog does not mean that people are going to find it.
You need to tell them about it! Enter content distribution.
Don’t limit content creation to your website or blog
One of the most important things that you need to understand about content is that you should not limit your creativity to your website or blog. There are many other great places online where you can create a profile, write great content, post it and attract a larger following. Diversity is key when it comes to posting your content online. This will also help you build backlinks and broaden your online presence.
Channels to distribute your article
There are many very effective channels of distribution that you need to use for your content. They include:
- Other blogs
- Guest Posts
- Social Bookmarking Sites
- Email newsletters
- Widgets and RSS
- Press Releases
- Article Directories
- Social Media
Don’t forget to repurpose your content
Repurposing your content is a great way to get the most out of one topic. Just to be clear, repurposing your content does not mean creating low value spun articles. It means taking a concept or topic and creating a series of valuable resources that you can distribute to a number of website online.
For example, let’s say that you created a blog post and posted it on your website. Rather than just tweeting a link to your followers and moving on to the next topic on your list, you can use your post to create other types of content that you can distribute online. They include:
- A podcast that you can post on iTunes
- Creating a slideshow and posting it on SlideShare
- A top 10 list based on the topic of the post
- FAQs that you can post on your website
- A short video blog that you can post on YouTube
- Another blog post that focuses in on a specific point
- A directory article that expands on a key point of your blog post
There are many ways that you can repurpose your blog posts and it is a great opportunity to share unique content and distribute it only.
Using Social Media to Share Your Content
It goes without saying that using social media to create awareness for your content online is vital. Each and every time that you post content online you need to take advantage of your social network and share the content with everyone in your social circles online.
Using social media is the key to expanding your reach online, reaching a wider audience, and hopefully having your content go viral online. So, Tweet your blog post, share the link on Facebook and LinkedIn and use the content to engage with your customer and social media follower for maximum effect.
Posting content on your blog is only the beginning!