Apr 09 2013, 06:00 AM by Melissa M. Firman
Here in Pittsburgh and many other places, it has certainly been a long, cold, lonely winter (you’re welcome for placing The Beatles singing on a loop in your head). Traditionally, I’ve never been one for spring cleaning (just ask my mother). As my eleven-year-old twins accumulate more and more things, I’ve come to appreciate the value of de-cluttering every so often. And if that needs to coincide with turning a calendar page or becoming a year older, even better. Recently, it occurred to me that this notion of de-cluttering is also applicable to what we do in our non-profits. Think about it.
Posted in Associations & Organizations
Feb 12 2013, 06:01 AM by Melissa M. Firman
How many of you have attended a professional networking event? Most of us have been to more than a few such shindigs where we’ve collected and exchanged a few business cards, munched on a few crudités, and smiled while pretending to be on a Very Important Call on our cell phone.
Posted in Tips & Resources, Associations & Organizations
Sep 28 2012, 03:36 PM by Benchmark Team
This week Benchmark Email asked a select group of non-profit professionals to weigh in on how organizations can engage investors online, expand their reach and optimize their social horizons. Our series, Presence for Non-Profits
does just that, and more. By reading these blogs, you will gain insight into the digital aspects of non-profit organizations. The knowledge shared can even apply to your marketing and branding practices. So check out this week's articles by our esteemed guest bloggers.
And remember, follow @BenchmarkEmail
on Twitter and ReTweet any or all of these blogs for a chance to win a Kindle Fire! The contest ends next Monday, October 1st at 9:00 AM PST.
Posted in Tips & Resources, Associations & Organizations, Social Media, Benchmark Series
Sep 28 2012, 10:52 AM by Elaine Fogel
Although email communications have been in use since the 1970s, many organizations today still haven’t developed their own email signature standards. Creating an email signature standard is similar to developing your non-profit’s logo and name criteria, which are part of its overall brand or communications standards.
Posted in Tips & Resources, Associations & Organizations, Benchmark Series & Contests, Benchmark Series, Presence for Non-Profits
Sep 26 2012, 10:31 AM by Melissa M. Firman
When I saw my friend’s text, I immediately went into cruise director mode. (Those of you who are children of the 1980s like me can just call me Julie McCoy for the remainder of this guest post.)
Coming to Pittsburgh next week! Never been. No idea what to see or do.
Posted in Associations & Organizations, Growing Your Business, Benchmark Series & Contests, Benchmark Series, Presence for Non-Profits