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Email Marketing Blog for Auto Repair

Susan Wells

Social Media Marketing Advice for Auto Insurance Companies

Dec 05 2012, 10:14 AM by

Certain industries have more trouble harnessing the power of social media than others. It's not always easy to get Facebook and Twitter users excited about auto insurance. Car insurance is a necessary evil, something cautious drivers often wish they didn't have to pay for. It's not necessarily something consumers want to think about when they're looking at their friends’ wedding photos on Facebook.

Posted in Automotive Dealerships, Social Media, Automotive Repair

Andy Shore

Email Personalization Fail: Liberty Mutual Strikes Out Again

Jan 11 2012, 06:38 PM by

I’ve already complained about Liberty Mutual’s poor email marketing practices via my platform here at Benchmark Email. I wasn’t going to pile on with their latest error, but I’m simply too mad not to. I just received an email from my car insurance agent, and it’s possible that there’s steam shooting from my ears like a cartoon.

Posted in Tips & Resources, Lists & Signup Forms, Automotive Repair

Hal Licino

How to Understand Your Auto Repair Email Marketing Metrics

Sep 09 2011, 08:05 PM by

It can take most of your study time and effort in keeping up to date on your J2534 reprogramming to limit false DTCs and ensuring your Gas Exhaust Analyzer is BAR 97 (EPA ASM) and OIML R99 Class 0 standard compliant to learn an entirely new language of process and output email marketing metrics. However, it's not that difficult when you grasp the basics… and you'll find that it's a lot easier than figuring out what to do when you get an OBD-II of "P0106 Manifold Absolute Pressure / Barometric Pressure Circuit Range / Performance Problem!"

Posted in Tips & Resources, Automotive Repair

Elizabeth Kiefer

New Email Marketing White Paper for Automotive Repair Industry

Aug 22 2011, 07:50 PM by

Looking for ways to capitalize on email marketing in the auto repair industry? Look no further! Benchmark Email's comprehensive guide to Email Marketing for Auto Repair Businesses speaks to shops large and small, sharing how added attention to online promotions can truly help your business boom. Learn more about how to land return clients and keep the attention of current ones while improving sales and maintenance returns as well as retail operations. Bring your business promotion beyond newspapers and the Yellow Pages into the twenty-first century with our one-stop marketing shop: Start your engines and get revved up for our free email marketing white paper on the Auto Repair Industry!

Posted in New Features & Updates, Tips & Resources, Automotive Repair