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Benchmark Series & Contests

Andy Shore

Infographic: Make Your Mother’s Day - Do You Know What Mom Wants?

May 04 2016, 03:00 AM by

“Infographic: Did you know that Mother’s Day ranks seconds in terms of gifts given in the U.S.? This helpful Mother’s Day infographic does … and now you do too. About 65% of Mother’s Day gifts are purchased in the 5 days leading up to Mother’s Day. If you haven’t crafted your Mother’s Day email campaign yet, you’re still in time for prime purchase days. Arm yourself with the information you’ll need to send a data-driven, engaging campaign with the help of this awesome infographic:

Posted in Benchmark Series & Contests

Andy Shore

Getting to the Bottom of Natural Products with Ecocentric Mom

Mar 22 2016, 03:00 AM by

Heart of Business Casey Powers met her perfect match in Ecocentric Mom. Having the experience of being a mother herself, Casey understood how overwhelming it could be for an expecting or new mom. She did a lot of research on green-washing, finding the best natural products out there and relied on an already build network of manufacturers to fill the boxes for the customers of Ecocentric Mom. It's a great episode for those looking to break out and do your own thing, trying to find a flexible schedule or work from home options and you're seeking advice from someone who has done it herself.

Posted in Benchmark Series & Contests, Heart of Business

Andy Shore

Top 10 Lessons Learned at SXSWi

Mar 21 2016, 03:00 AM by

“Top SXSW was such an incredible experience. One, because I never thought I’d get to go on a spring break again and was thrilled to discover that Interactive was just adult spring break masquerading as a work event. Two, thanks to being surrounded by so many thoughtful, like-minded people who work in similar careers and were as anxious to impart some knowledge as they were to learn. I discovered things about myself, my job and a whole lot about marketing in general … taught directly by individuals who have reached career heights of which I can still only dream.

Posted in Benchmark Series & Contests

Andy Shore

Day Five At SXSWi

Mar 15 2016, 03:00 AM by

“Day The final day of South By Southwest Interactive is upon us. I’m torn between never wanting to leave this incredible festival, where I’m surrounded by brilliant folks from all walks of life … and wanting to sleep for a month. I’m going to squeeze the last bits of knowledge juice I can from the final day’s panels and share everything here with y’all (I’ve been here so long I’m talking like the natives).

Posted in Benchmark Series & Contests