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Reel Marketing

Lou Bortone

Maximize Your Marketing With the “YouTube Booster” Effect

Jun 26 2014, 06:00 AM by

Reel Marketing II YouTube has changed the online landscape and dominates the web, with more than 1 billion unique users each month. Over 100 hours of video are uploaded to YouTube every minute, and YouTube now reaches more US adults ages 18 – 34 than any cable network. Just to put that into perspective, if YouTube were a country, it would be the third largest in the world, just after China and India.

Posted in Benchmark Series & Contests, Reel Marketing

Hal Licino

Sounds Good: Choosing The Right Mic For Your Video

Jun 26 2014, 03:00 AM by

Reel Marketing II News Flash: Onboard cam mics should never be used. Every pro videographer worth their salt recommends against onboard mics, and you should listen to their advice unless you really don’t have any other option. Although you shouldn’t plug a microphone every time your cat jumps to catch a fly, you should definitely use a better one when recording marketing videos. One of the most critical question that faces all marketing video producers is which microphone should you choose?

Posted in Benchmark Series & Contests, Reel Marketing

Shireen Qudosi

6 Things Your Video Guy Wishes You’d Know

Jun 25 2014, 06:00 AM by

Reel Marketing II In many ways, hiring a video editor is like hiring a cake baker. The baker has recipes that will give her specific results and the editor has skills and techniques that will also give specific results. A client selects a baker based on either recommendation/referral, quality of previous work, price, location, and customer service. This is the same for a video editor. A client will require the baker to create an end product that looks and tastes a certain way, and a client never expects to step into the baker’s kitchen to help stir the ingredients. The client provides their wish list and expects to come back for a finished product. This is also what a client should expect from a video editor. As long as there is clear communication at the beginning of the project about the client’s wish list, there should be no reason to go into the editor’s “kitchen” to mix the ingredients together.

Posted in Benchmark Series & Contests, Reel Marketing