{"id":49395,"date":"2026-02-11T13:38:52","date_gmt":"2026-02-11T13:38:52","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/br\/?page_id=49395"},"modified":"2026-03-04T11:18:45","modified_gmt":"2026-03-04T11:18:45","slug":"brand-assets","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/br\/about-us\/brand-assets\/","title":{"rendered":"NXG Brand guidelines"},"content":{"rendered":"\n<h1>\n\t\t\tBenchmarks da Marca\t<\/h1>\n\t<p>Tudo o que voc\u00ea precisa para representar a Benchmark Email da maneira certa &#8211; com clareza, consist\u00eancia e alinhamento \u00e0 marca.<\/p>\n\t\t\t<a href=\"https:\/\/benchmarkemail.com\/download\/Benchmark-Email-Logos.zip\"  target=\"_self\">\n\t\t\t\t\t\t\tBaixe Todos os Ativos da Marca\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tO marketing n\u00e3o para.<br \/>Seu software tamb\u00e9m n\u00e3o deveria te atrasar.\t<\/h2>\n<h2>\n\t\t\tMiss\u00e3o\t<\/h2>\n\t<p>Capacitar profissionais de marketing com rotinas corridas a enviar de forma mais inteligente, n\u00e3o mais dif\u00edcil.<\/p>\n<h2>\n\t\t\tVis\u00e3o\t<\/h2>\n\t<p>Capacitar pequenas e m\u00e9dias empresas em todos os lugares a crescer com confian\u00e7a, com um marketing simples e que realmente traz resultados.<\/p>\n<h2>\n\t\t\tValores Fundamentais\t<\/h2>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/earn_trust.svg\" alt=\"earn_trust.svg\" title=\"earn_trust.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\tConquiste confian\u00e7a, todos os dias\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"\/images\/nxg\/nxg-brand-guidlines\/simplify_everthing.svg\" alt=\"simplify_everthing.svg\" title=\"simplify_everthing.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\tSimplifique tudo\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/champion.svg\" alt=\"champion.svg\" title=\"champion.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\tDefenda o sucesso do cliente\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/raising_bar.svg\" alt=\"raising_bar.svg\" title=\"raising_bar.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\tEleve sempre o padr\u00e3o\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/focus.svg\" alt=\"focus.svg\" title=\"focus.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\tFoque no que importa\t<\/h3>\n<h3>\n\t\t\tEmail marketing sem complica\u00e7\u00e3o, zero enrola\u00e7\u00e3o.\t<\/h3>\n<h2>\n\t\t\tDeixe o jarg\u00e3o de lado e esque\u00e7a os textos engessados.\t<\/h2>\n<h2>\n\t\t\tTom &#038; Personalidade\t<\/h2>\n\t<p>Amig\u00e1vel, espirituoso e direto ao ponto &#8211; como aquele colega de trabalho que sempre ajuda.<\/p>\n<h2>\n\t\t\tComo N\u00f3s <br \/> Falamos:\t<\/h2>\n\t<p>Conversacional, acolhedor e confiante (com uma piscadinha).<\/p>\n<h2>\n\t\t\tO que nos diferencia\t<\/h2>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/simplicity_first.svg\" alt=\"simplicity_first.svg\" title=\"simplicity_first.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>Simplicidade em primeiro lugar<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/real_support.svg\" alt=\"real_support.svg\" title=\"real_support.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>Suporte de verdade, com pessoas de verdade<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/tools.svg\" alt=\"tools.svg\" title=\"tools.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>Ferramentas que economizam tempo, n\u00e3o desperdi\u00e7am<\/p>\n<h2>\n\t\t\tDownloads da Marca &#038; Paleta de Cores Interativa\t<\/h2>\n\t<p>Est\u00e1 procurando o logo certo ou aquele roxo perfeito? A gente tem o que voc\u00ea precisa. Baixe os principais ativos da marca da Benchmark ou clique em uma cor para copiar o c\u00f3digo HEX &#8211; r\u00e1pido, simples e aprovado por profissionais de marketing que t\u00eam a rotina corrida.<\/p>\n<h3>\n\t\t\tNosso logo\t<\/h3>\n\t<p>Nosso logo, assim como nosso produto, \u00e9 simples e acess\u00edvel. Somos o seu rosto amigo em meio a um universo martech cheio de op\u00e7\u00f5es. Nosso logo n\u00e3o foi feito para ser chamativo ou complexo. As formas b\u00e1sicas e as cores complementares priorizam agilidade, usabilidade e aquela sensa\u00e7\u00e3o de &#8220;finalmente, isso faz sentido&#8221;.<\/p>\n<p>Oferecemos os blocos de constru\u00e7\u00e3o que voc\u00ea precisa para criar e escalar seus resultados.<\/p>\n<p>Use exatamente como indicado. Nada de esticar, adicionar sombras ou fazer vers\u00f5es alternativas por conta pr\u00f3pria.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/BME_logo.svg\" alt=\"BME_logo.svg\" title=\"BME_logo.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\tUso das Cores do Logo\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/BME_logo.svg\" alt=\"BME_logo.svg\" title=\"BME_logo.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/BME_logo_nxg.svg\" alt=\"BME_logo_nxg.svg\" title=\"BME_logo_nxg.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/BME_logo_white.svg\" alt=\"BME_logo_white.svg\" title=\"BME_logo_white.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-brand-guidlines\/purple-bme.svg\" alt=\"purple-bme.svg\" title=\"purple-bme.svg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t\t\t<a href=\"https:\/\/benchmarkemail.com\/download\/Benchmark-Email-Logos.zip\"  target=\"_self\">\n\t\t\t\t\t\t\tBaixe o logo da Benchmark\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tA Paleta de Cores da Benchmark\t<\/h2>\n\t<p>Um roxo moderno e marcante \u00e9 a base da nossa marca, marcando a transi\u00e7\u00e3o do azul mais formal do passado para um amanh\u00e3 mais vibrante.<\/p>\n\t<p>Ela \u00e9 complementada por tons neutros mais quentes e cores de apoio mais suaves, que deixam tudo mais claro e acolhedor. Clique em qualquer cor para copiar o c\u00f3digo HEX na hora.<\/p>\n<h2>\n\t\t\tCores Prim\u00e1rias\t<\/h2>\n\t<style>\n    \/* Overall container for the table *\/\n    .color-table-wrapper {\n        font-family: 'Poppins', sans-serif;\n        border-radius: 8px;\n        overflow: hidden;\n        border: 2px solid #3C3549;\n    }\n    .color-table-wrapper table {\n        width: 100%;\n        border-collapse: collapse;\n        table-layout: fixed;\n    }\n    \/* Header cells *\/\n    .color-table-wrapper th {\n        background-color: #fff;\n        height:54px;\n        padding: 18px 20px;\n        text-align:left;\n        font-family: \"Source Serif 4\", serif !important;\n        font-weight: 400 !important;\n        font-style: normal;\n        font-size: 20px;\n        line-height: 100%;\n        vertical-align: middle;\n        color: #000000;\n    }\n    \/* Data cells *\/\n    .color-table-wrapper td {\n        padding: 18px 20px;\n        height:110px;\n        text-align: center;\n        font-family: 'Poppins', sans-serif;\n        font-weight: 400;\n        font-style: normal;\n        font-size: 20px;\n        line-height: 100%;\n        vertical-align: middle;\n    }\n\/* Keep first column left-aligned *\/\n.color-table-wrapper th:first-child,\n.color-table-wrapper td:first-child {\n    text-align: left;\n}\n\/* Keep hex code (2nd col) and RGB (3rd col) left-aligned *\/\n.color-table-wrapper th:nth-child(2),\n.color-table-wrapper td:nth-child(2),\n.color-table-wrapper th:nth-child(3),\n.color-table-wrapper td:nth-child(3) {\n    text-align: left;\n}\n    \/* Row-specific background and text colors *\/\n    .color-table-wrapper .row-purple {\n        background-color: #3C247F;\n        color: #fff;\n    }\n    .color-table-wrapper .row-offwhite {\n        background-color: #FEF9F2;\n        color: #3C3549;\n    }\n    .color-table-wrapper .row-nightrider {\n        background-color: #3C3549;\n        color: #fff;\n    }\n    .color-table-wrapper .row-pink {\n        background-color: #F297DA;\n        color: #3C3549;\n    }\n    \/* Border styling for rows *\/\n    .color-table-wrapper tr {\n        border-bottom: 2px solid #3C3549;\n    }\n    .color-table-wrapper tr:last-child {\n        border-bottom: none;\n    }\n\/*Table secondary*\/\n\/* Row-specific background and text colors *\/\n    .color-table-wrapper .row-spurple {\n        background-color: #F7EEFF;\n      color: #3C3549;\n      border-top:2px solid #3C3549 ;\n    }\n    .color-table-wrapper .row-purplerain {\n        background-color: #DCB8FE;\n        color: #3C3549;\n    }\n    .color-table-wrapper .row-teal {\n        background-color:#009499;\n        color: #fff;\n    }\n    .color-table-wrapper .row-grape {\n        background-color: #6A2FAF;\n        color:#fff;\n    }\n    \/* Border styling for rows *\/\n    .color-table-wrapper tr {\n        border-bottom: 2px solid #3C3549;\n    }\n    .color-table-wrapper tr:last-child {\n        border-bottom: none;\n    }\n\/*neutral table *\/\n \/* Row-specific background and text colors *\/\n    .color-table-wrapper .row-rainygray {\n        background-color:#6C6876;\n      color: #fff;\n      border-top:2px solid #3C3549 ;\n    }\n    .color-table-wrapper .row-jungle {\n        background-color: #9D9AA4;\n        color: #3C3549;\n    }\n    .color-table-wrapper .row-office {\n        background-color:#CECDD1;\n            color: #3C3549;\n    }\n    .color-table-wrapper .row-cloud {\n        background-color: #EBEBED;\n          color: #3C3549;\n    }\n    \/* Border styling for rows *\/\n    .color-table-wrapper tr {\n        border-bottom: 2px solid #3C3549;\n    }\n    .color-table-wrapper tr:last-child {\n        border-bottom: none;\n    }\n .color-table-wrapper .copyable {\n    cursor: pointer;\n    display: inline-flex;\n    align-items: center;\n    position: relative; \/* important so absolute children are positioned correctly *\/\n    gap: 0px;\n}\n.color-table-wrapper .copied-text {\n    display: none;\n    position: absolute;\n    left: 30px; \/* adjust so it sits right next to the icon *\/\n    top:-20%;\n    transform: translateY(-50%);\n    font-family: 'Poppins', Sans-Serif;\n    font-weight: 400;\n    font-style: normal;\n    font-size: 14px;\n    line-height: 20px;\n    letter-spacing: 0.25px;\n    color: #fff;\n    white-space: nowrap;\n}\n.color-table-wrapper .show-copied {\n    display: inline-block;\n    padding: 8px; \/* smaller padding to reduce box size *\/\n    border-radius: 8px;\n    min-width: 69px;\n    min-height: 36px;\n    background: var(--Neutrals-Text-Primary, #3C3A40);\n    box-shadow: 0px 2px 12px 0px #0000001A;\n    animation: fade 1.5s ease-in-out;\n}\n.color-table-wrapper .copyable .code-text {\n    position: relative;\n    opacity: 1;\n    transition: opacity 0.3s ease;\n}\n.color-table-wrapper .copyable .icon {\n    position: absolute;\n    opacity: 0;\n    transition: opacity 0.3s ease;\n    width: 24px;\n    height: 24px;\n}\n    .color-table-wrapper .copyable:hover .code-text {\n        opacity: 0;\n    }\n    .color-table-wrapper .copyable:hover .icon {\n        opacity: 1;\n    }\n    .color-table-wrapper .copyable .copied {\n        position: absolute;\n        align-items: center;\n        background-color: #3c3549;\n        border-radius: 8px;\n        color: #fff;\n        display: flex;\n        font-family: sans-serif;\n        font-size: 14px;\n        font-weight: 500;\n        gap: 8px;\n        justify-content: center;\n        padding: 8px 12px;\n    }\n    .color-table-wrapper .copied .icon::after {\n        content: 'Copied';\n        position: absolute;\n        top: -20px;\n        right: 0;\n        background: #333;\n        color: #fff;\n        font-size: 12px;\n        padding: 2px 6px;\n        border-radius: 4px;\n        animation: fade 1.5s ease-in-out;\n        opacity: 0;\n    }\n    \/* Animation for the tooltip fade effect *\/\n    @keyframes fade {\n        0% {\n            opacity: 0;\n            transform: translateY(-10px);\n        }\n        10% {\n            opacity: 1;\n            transform: translateY(0);\n        }\n        90% {\n            opacity: 1;\n            transform: translateY(0);\n        }\n        100% {\n            opacity: 0;\n            transform: translateY(-10px);\n        }\n    }\n    \/* ----------- Tablet (\u2264 1024px) ----------- *\/\n    @media (max-width: 1024px) {\n        .color-table-wrapper th,\n        .color-table-wrapper td {\n            font-size: 17px;\n            padding: 14px 16px;\n            height: 90px;\n        }\n    }\n    \/* ----------- Mobile (\u2264 768px) ----------- *\/\n    @media (max-width: 768px) {\n        .color-table-wrapper {\n            overflow-x: auto;\n        }\n        .color-table-wrapper table {\n            min-width: 550px;\n        }\n        .color-table-wrapper th,\n        .color-table-wrapper td {\n            font-size: 15px;\n            padding: 12px 12px;\n            height: 80px;\n        }\n    }\n    \/* ----------- Extra Small Devices (\u2264 480px) ----------- *\/\n    @media (max-width: 480px) {\n        .color-table-wrapper table {\n            min-width: 500px;\n        }\n        .color-table-wrapper th,\n        .color-table-wrapper td {\n            font-size: 14px;\n            padding: 10px 10px;\n            height: 70px;\n        }\n    }\n<\/style>\n    <table>\n        <thead>\n            <tr>\n                <th>Cor<\/th>\n                <th>HEX<\/th>\n                <th>RGB<\/th>\n            <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>Roxo<\/td>\n                <td>\n                        #3C247F\n                          Copiado\n                <\/td>\n                <td>\n                        60 36 127 100%\n                          Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Off White<\/td>\n                <td>\n                        #FEF9F2\n                          Copiado\n                <\/td>\n                <td>\n                        254 249 242 100%\n                          Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Night Rider<\/td>\n                <td>\n                        #3C3549\n                          Copiado\n                <\/td>\n                <td>\n                        60 53 73 100%\n                          Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Rosa<\/td>\n                <td>\n                        #F297DA\n                          Copiado\n                <\/td>\n                <td>\n                        242 151 218 100%\n                          Copiado\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<h2>\n\t\t\tCores Secund\u00e1rias\t<\/h2>\n    <table>\n        <thead>\n            <tr>\n                <th>Cor<\/th>\n                <th>HEX<\/th>\n                <th>RGB<\/th>\n            <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>Roxo Suave<\/td>\n                <td>\n                        #F7EEFF\n                                            Copiado\n                <\/td>\n                <td>\n                        247 238 255 100%\n                                            Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Purple Rain<\/td>\n                <td>\n                        #DCB8FE\n                        Copiado\n                <\/td>\n                <td>\n                        220 184 254 100%\n                         Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Verde-azulado<\/td>\n                <td>\n                        #009499\n                          Copiado\n                <\/td>\n                <td>\n                        0 148 153 100%\n                                            Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Uva<\/td>\n                <td>\n                        #6A2FAF\n                                            Copiado\n                <\/td>\n                <td>\n                        242 151 218 100%\n                                            Copiado\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<h2>\n\t\t\tCores Neutras\t<\/h2>\n    <table>\n        <thead>\n            <tr>\n                <th>Cor<\/th>\n                <th>HEX<\/th>\n                <th>RGB<\/th>\n            <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>Cinza Rainy Day<\/td>\n                <td>\n                        #6C6876\n                                            Copiado\n                <\/td>\n                <td>\n                        108 104 118 100%\n                                            Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Concrete Jungle<\/td>\n                <td>\n                        #9D9AA4\n                                            Copiado\n                <\/td>\n                <td>\n                        157 154 164 100%\n                          Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Cinza Office Space<\/td>\n                <td>\n                        #CECDD1\n                                            Copiado\n                <\/td>\n                <td>\n                        206 205 209 100%\n                                            Copiado\n                <\/td>\n            <\/tr>\n            <tr>\n                <td>Nuvem<\/td>\n                <td>\n                        #EBEBED\n                          Copiado\n                <\/td>\n                <td>\n                        235 235 237 100%\n                                            Copiado\n                <\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<h2>\n\t\t\tTipografia\t<\/h2>\n\t<p>Nossa tipografia \u00e9 moderna sem ser fria.<\/p>\n\t<p>A Bogue d\u00e1 personalidade aos t\u00edtulos e refor\u00e7a a sensa\u00e7\u00e3o de que voc\u00ea tem uma amiga na Benchmark. A Poppins mant\u00e9m todo o resto f\u00e1cil de ler. Fontes n\u00e3o devem te atrasar &#8211; e as nossas n\u00e3o atrasam.<\/p>\n<h3>\n\t\t\tT\u00edtulos\t<\/h3>\n<h2>\n\t\t\tBogue\t<\/h2>\n<h2>\n\t\t\tT\u00edtulos Principais\t<\/h2>\n<h3>\n\t\t\te Subt\u00edtulos\t<\/h3>\n<h3>\n\t\t\tTexto corrido\t<\/h3>\n\t<p>Poppins<\/p>\n\tTexto<br \/>\nLorem ipsum dolor sit amet, consectetur adipiscing elit. Duis egestas tincidunt eleifend. Praesent accumsan nisl massa, sed tempus erat facilisis placerat. Nulla facilisi.\n<h3>\n\t\t\tExemplos de Hierarquia:\t<\/h3>\n\t<style>\n.typography-table-container {\n    font-family: 'Poppins', sans-serif;\n    border: 2px solid #3C3549;\n    border-radius: 8px;\n    overflow-x: auto;\n}\n.typography-table-container table {\n    width: 100%;\n    border-collapse: collapse;\n    table-layout: fixed;\n    min-width: 600px;\n}\n.typography-table-container th {\n    font-family: 'Source Serif 4', serif;\n    height: 54px;\n    background-color: transparent;\n    padding: 10px 40px;\n    text-align: left;\n    font-size: 20px;\n    font-weight: 400;\n    color: #000;\n}\n.typography-table-container td {\n    padding: 40px;\n    height: 110px;\n    \/*font-family: 'Poppins', sans-serif;*\/\n    font-weight: 400;\n    font-size: 16px;\n    line-height: 1.4;\n    vertical-align: middle;\n    border-top: 2px solid #3C3549;\n    background-color: #fff;\n}\n\/* First column: Purple text *\/\n.typography-table-container td:first-child {\n    color: #3C247F;\n}\n\/* Heading row *\/\n.typography-table-container tr:nth-child(1) td:first-child {\n    font-weight: 700;\n    font-size: 12px;\n    text-transform: uppercase;\n    letter-spacing: 0.1em;\n}\n\/* Row-specific typography *\/\n.typography-table-container tr:nth-child(2) td:first-child {\n    font-family: 'Bogue Regular', sans-serif;\n    font-weight: 700;\n    font-size: 48px;\n}\n.typography-table-container tr:nth-child(3) td:first-child {\n    font-family: 'Bogue Regular', sans-serif;\n    font-weight: 400;\n    font-size: 34px;\n}\n.typography-table-container tr:nth-child(4) td:first-child {\n    font-family: 'Bogue Regular', sans-serif;\n    font-weight: 400;\n    font-size: 25px;\n}\n.typography-table-container tr:nth-child(5) td:first-child {\n    font-family: 'Bogue Regular', sans-serif;\n    font-weight: 500;\n    font-size: 18px;\n}\n.typography-table-container tr:nth-child(6) td:first-child {\n    font-family: 'Poppins', sans-serif;\n    font-weight: 400;\n    font-size: 16px;\n    color: #3C3549 !important;\n}\n.typography-table-container .bogue-bold{\n     font-family: 'Bogue Bold', sans-serif !important;\n}\n\/* ---------- Responsive: Tablets (\u2264 1024px) ---------- *\/\n@media (max-width: 1024px) {\n    .typography-table-container th {\n        font-size: 16px;\n        padding: 8px 20px;\n    }\n    .typography-table-container td {\n        font-size: 14px;\n        padding: 20px;\n    }\n    .typography-table-container tr:nth-child(2) td:first-child {\n        font-size: 32px;\n    }\n    .typography-table-container tr:nth-child(3) td:first-child {\n        font-size: 24px;\n    }\n    .typography-table-container tr:nth-child(4) td:first-child {\n        font-size: 20px;\n    }\n    .typography-table-container tr:nth-child(5) td:first-child {\n        font-size: 16px;\n    }\n    .typography-table-container tr:nth-child(6) td:first-child {\n        font-size: 14px;\n    }\n}\n\/* ---------- Responsive: Mobile (\u2264 768px) ---------- *\/\n@media (max-width: 768px) {\n    .typography-table-container {\n        overflow-x: auto;\n    }\n    .typography-table-container table {\n        min-width: 600px;\n    }\n    .typography-table-container th {\n        font-size: 14px;\n        padding: 8px 16px;\n    }\n    .typography-table-container td {\n        font-size: 13px;\n        padding: 16px;\n    }\n    .typography-table-container tr:nth-child(2) td:first-child {\n        font-size: 26px;\n    }\n    .typography-table-container tr:nth-child(3) td:first-child {\n        font-size: 20px;\n    }\n    .typography-table-container tr:nth-child(4) td:first-child {\n        font-size: 18px;\n    }\n    .typography-table-container tr:nth-child(5) td:first-child {\n        font-size: 15px;\n    }\n    .typography-table-container tr:nth-child(6) td:first-child {\n        font-size: 13px;\n    }\n}\n<\/style>\n    <table>\n        <thead>\n            <tr>\n                <th>Pr\u00e9via<\/th>\n                <th>Peso da Fonte<\/th>\n                <th>Caixa<\/th>\n            <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>EYEBROW<\/td>\n                <td>Negrito<\/td>\n                <td>Todas em Caixa Alta<\/td>\n            <\/tr>\n           <tr>\n    <td>T\u00edtulo Principal<\/td>\n    <td>M\u00e9dio<\/td>\n    <td>Frase<\/td>\n<\/tr>\n<tr>\n    <td>Subt\u00edtulo<\/td>\n    <td>Regular<\/td>\n    <td>Frase<\/td>\n<\/tr>\n<tr>\n    <td>Destaque<\/td>\n    <td>Regular<\/td>\n    <td>Frase<\/td>\n<\/tr>\n<tr>\n    <td>H3\/R\u00f3tulo<\/td>\n    <td>M\u00e9dio<\/td>\n    <td>Frase<\/td>\n<\/tr>\n<tr>\n    <td>Texto<\/td>\n    <td>Regular<\/td>\n    <td>Frase<\/td>\n<\/tr>\n        <\/tbody>\n    <\/table>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2025\/09\/BME-isologo-white.svg\" alt=\"BME-isologo-white\" height=\"37\" width=\"30\" title=\"BME-isologo-white\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\tPronto para deixar tudo com cara de f\u00e1cil?\t<\/h3>\n\t<p>Voc\u00ea j\u00e1 tem as ferramentas. Agora \u00e9 hora de fazer com que cada email, slide ou post nas redes sociais tenha a cara da Benchmark. Precisa de ajuda ou de uma segunda opini\u00e3o?<\/p>\n<a href=\"mailto:support@benchmarkemail.io?subject=Reaching%20out%20about%20brand%20guidelines\"><br \/>\nEstamos a uma mensagem de dist\u00e2ncia<\/a>.\n\n","protected":false},"excerpt":{"rendered":"<p>Benchmarks da Marca Tudo o que voc\u00ea precisa para representar a Benchmark Email da maneira certa &#8211; com clareza, consist\u00eancia e alinhamento \u00e0 marca. Baixe Todos os Ativos da Marca O marketing n\u00e3o para.Seu software tamb\u00e9m n\u00e3o deveria te atrasar. Miss\u00e3o Capacitar profissionais de marketing com rotinas corridas a enviar de forma mais inteligente, n\u00e3o&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":49354,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-49395","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NXG Brand guidelines - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/about-us\/brand-assets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NXG Brand guidelines - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Benchmarks da Marca Tudo o que voc\u00ea precisa para representar a Benchmark Email da maneira certa &#8211; com clareza, consist\u00eancia e alinhamento \u00e0 marca. 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