{"id":49537,"date":"2026-02-16T14:42:40","date_gmt":"2026-02-16T14:42:40","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/br\/?page_id=49537"},"modified":"2026-04-08T12:12:02","modified_gmt":"2026-04-08T12:12:02","slug":"reporting-tips","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/reporting-tips\/","title":{"rendered":"Quick reporting tips: what to measure in December"},"content":{"rendered":"\n<h1>\n\t\t\tDicas r\u00e1pidas de relat\u00f3rios:\t<\/h1>\n<h2>\n\t\t\tO que medir em dezembro\t<\/h2>\n\t<p>As festas de fim de ano n\u00e3o s\u00e3o o momento para mergulhar fundo em an\u00e1lises complexas &#8211; voc\u00ea tem campanhas para rodar e vendas para acompanhar. Em vez de se perder em dashboards, foque em algumas m\u00e9tricas principais que mostram o que est\u00e1 funcionando agora.<\/p>\n<h3>\n\t\t\tPresente de hoje:\t<\/h3>\n\t<p>Tr\u00eas dicas r\u00e1pidas de relat\u00f3rios para ajudar voc\u00ea a fechar o ano com mais clareza.<\/p>\n<h3>\n\t\t\tAs m\u00e9tricas que realmente importam\t<\/h3>\n\t<section id=\"metrics\">\n    <!--box-->\n        1. Taxa de Abertura (um term\u00f4metro r\u00e1pido)\n      <ul>\n        <li><strong>Por que importa:<\/strong> Mostra se suas linhas de assunto est\u00e3o se destacando em meio a caixas de entrada lotadas.<\/li>\n        <li><strong>Dica r\u00e1pida:<\/strong> Teste um ajuste na linha de assunto por campanha para ver o que gera melhores resultados.<\/li>\n      <\/ul>\n<!--box end-->\n<!-- 2 -->\n        2. Taxa de Cliques (o motor do engajamento)\n        <ul>\n          <li><strong>Por que importa:<\/strong> Mostra o qu\u00e3o atraentes s\u00e3o seus conte\u00fados e CTAs.<\/li>\n          <li><strong>Dica r\u00e1pida:<\/strong> Acompanhe quais links ou bot\u00f5es recebem mais cliques e aposte nesse estilo.<\/li>\n        <\/ul>\n    <!-- 3 -->\n        3. Taxa de Convers\u00e3o (a linha de chegada)\n        <ul>\n          <li><strong>Por que importa:<\/strong> \u00c9 a m\u00e9trica que se conecta diretamente \u00e0 receita.<\/li>\n          <li><strong>Dica r\u00e1pida:<\/strong> Adicione uma UTM para acompanhar vendas ou cadastros gerados pelos emails de fim de ano.<\/li>\n        <\/ul>\n<\/section>\n      <!-- SVG bulb -->\n      \n        <strong>Dica b\u00f4nus:<\/strong> N\u00e3o fique preso comparando dezembro com meses &#8220;normais&#8221; &#8211; as festas de fim de ano s\u00e3o \u00fanicas.\n        Compare os resultados desta temporada com as campanhas de fim de ano do ano passado para ter uma vis\u00e3o mais clara.\n        Foque nesses tr\u00eas n\u00fameros e voc\u00ea saber\u00e1 exatamente o que est\u00e1 funcionando, sem perder horas em an\u00e1lises.\n      \n\n","protected":false},"excerpt":{"rendered":"<p>Dicas r\u00e1pidas de relat\u00f3rios: O que medir em dezembro As festas de fim de ano n\u00e3o s\u00e3o o momento para mergulhar fundo em an\u00e1lises complexas &#8211; voc\u00ea tem campanhas para rodar e vendas para acompanhar. Em vez de se perder em dashboards, foque em algumas m\u00e9tricas principais que mostram o que est\u00e1 funcionando agora. Presente&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":49515,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-49537","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quick reporting tips: what to measure in December - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/reporting-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick reporting tips: what to measure in December - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Dicas r\u00e1pidas de relat\u00f3rios: O que medir em dezembro As festas de fim de ano n\u00e3o s\u00e3o o momento para mergulhar fundo em an\u00e1lises complexas &#8211; voc\u00ea tem campanhas para rodar e vendas para acompanhar. 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