{"id":49546,"date":"2026-02-16T15:40:34","date_gmt":"2026-02-16T15:40:34","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/br\/?page_id=49546"},"modified":"2026-04-08T12:06:29","modified_gmt":"2026-04-08T12:06:29","slug":"timing-email-sends","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/timing-email-sends\/","title":{"rendered":"Best Practices for Timing Your Holiday Sends"},"content":{"rendered":"\n<h1>\n\t\t\tMelhores Pr\u00e1ticas para Programar Seus Envios de Feriado\t<\/h1>\n<p>Enviar no hor\u00e1rio errado, e at\u00e9 o melhor email de feriado corre o risco de se perder na caixa de entrada. A boa not\u00edcia? Voc\u00ea n\u00e3o precisa de modelos de dados complexos-apenas algumas dicas de timing comprovadas para que suas campanhas sejam vistas.<\/p>\n\t<p>O presente de hoje:<\/p>\n\t<p>Um guia simples de quando (e com que frequ\u00eancia) apertar &#8220;enviar&#8221; durante a correria dos feriados.<\/p>\n<h3>\n\t\t\tMelhores Pr\u00e1ticas\t<\/h3>\n\t<section id=\"metrics\">\n    <!--box-->\n            1. Comece Cedo (mas n\u00e3o cedo demais)\n      <ul>\n        <li><strong>In\u00edcio de novembro:<\/strong> \u00d3timo para guias de presentes e promo\u00e7\u00f5es pr\u00e9-temporada.<\/li>\n        <li><strong>Fim de semana do Dia de A\u00e7\u00e3o de Gra\u00e7as:<\/strong> Black Friday e Cyber Monday ainda dominam, mas mantenha as mensagens focadas e claras.<\/li>\n      <\/ul>\n<!--box end-->\n<!-- 2 -->\n      2. Mantenha Consist\u00eancia em Dezembro\n        <ul>\n          <li><strong>Ter\u00e7as a quintas:<\/strong> Geralmente apresentam maior engajamento.<\/li>\n          <li><strong>Meio da manh\u00e3 (9h-11h):<\/strong> Hor\u00e1rio ideal para aberturas.<\/li>\n          <li><strong>Noites:<\/strong> Pode funcionar bem para compradores de \u00faltima hora checando emails ap\u00f3s o trabalho.<\/li>\n        <\/ul>\n    <!-- 3 -->\n       3. Aproveite as Janelas de Urg\u00eancia\n        <ul>\n         <li><strong>7-10 dias antes dos prazos de envio:<\/strong> Destaque as datas de &#8220;pedido at\u00e9&#8221;.<\/li>\n         <li><strong>\u00daltima semana antes do Natal:<\/strong> Promova presentes digitais ou retirada na loja.<\/li>\n         <li><strong>26-31 de dezembro:<\/strong> Perfeito para promo\u00e7\u00f5es de liquida\u00e7\u00e3o ou Ano Novo.<\/li>\n        <\/ul>\n     <!-- 4 -->\n4. N\u00e3o Tenha Medo de Reenviar\n        <ul>\n         <li>Se sua campanha for cr\u00edtica, reenviar para quem n\u00e3o abriu em at\u00e9 48 horas (com um assunto ajustado).<\/li>\n        <\/ul>\n<\/section>\n\t<p>Cada p\u00fablico \u00e9 diferente, mas essas regras de timing s\u00e3o uma aposta segura para aumentar a visibilidade durante a temporada de caixas de entrada mais movimentada do ano.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Melhores Pr\u00e1ticas para Programar Seus Envios de Feriado Enviar no hor\u00e1rio errado, e at\u00e9 o melhor email de feriado corre o risco de se perder na caixa de entrada. A boa not\u00edcia? Voc\u00ea n\u00e3o precisa de modelos de dados complexos-apenas algumas dicas de timing comprovadas para que suas campanhas sejam vistas. O presente de hoje:&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":49515,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-49546","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practices for Timing Your Holiday Sends - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/timing-email-sends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Timing Your Holiday Sends - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Melhores Pr\u00e1ticas para Programar Seus Envios de Feriado Enviar no hor\u00e1rio errado, e at\u00e9 o melhor email de feriado corre o risco de se perder na caixa de entrada. A boa not\u00edcia? Voc\u00ea n\u00e3o precisa de modelos de dados complexos-apenas algumas dicas de timing comprovadas para que suas campanhas sejam vistas. 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