{"id":49558,"date":"2026-02-16T15:53:57","date_gmt":"2026-02-16T15:53:57","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/br\/?page_id=49558"},"modified":"2026-04-08T12:47:50","modified_gmt":"2026-04-08T12:47:50","slug":"segmentation-made-simple","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/segmentation-made-simple\/","title":{"rendered":"Segmentation made simple: who to target for max engagement"},"content":{"rendered":"\n<h1>\n\t\t\tSegmenta\u00e7\u00e3o Descomplicada:\t<\/h1>\n<h2>\n\t\t\tQuem Alvejar para M\u00e1ximo Engajamento\t<\/h2>\n<p>Nem todos os assinantes s\u00e3o iguais-especialmente durante os feriados. Enviar o mesmo email para todo mundo pode parecer f\u00e1cil, mas isso deixa engajamento (e receita) na mesa.<\/p>\n\t<p>O presente de hoje:<\/p>\n\t<p>Um guia pr\u00e1tico e sem complica\u00e7\u00e3o com quatro segmentos de p\u00fablico que voc\u00ea pode atingir agora para obter resultados melhores.<\/p>\n<h3>\n\t\t\tSegmentos para Experimentar\t<\/h3>\n\t<section id=\"metrics\">\n    <!--box-->\n             1. Seus Compradores VIP\n   <ul>\n  <li><strong>Quem s\u00e3o:<\/strong> Clientes que abrem, clicam ou compram com frequ\u00eancia.<\/li>\n  <li><strong>Por que funciona:<\/strong> Recompensar a lealdade faz com que eles voltem sempre.<\/li>\n  <li><strong>Vit\u00f3ria r\u00e1pida:<\/strong> Envie ofertas de acesso antecipado ou &#8220;seja o primeiro a saber&#8221;.<\/li>\n<\/ul>\n<!--box end-->\n<!-- 2 -->\n      2. Compradores de \u00daltima Hora\n       <ul>\n  <li><strong>Quem s\u00e3o:<\/strong> Contatos que compraram no final das temporadas anteriores.<\/li>\n  <li><strong>Por que funciona:<\/strong> Eles esperam at\u00e9 o \u00faltimo prazo de envio para decidir.<\/li>\n  <li><strong>Vit\u00f3ria r\u00e1pida:<\/strong> Destaque prazos de envio e ofertas de \u00faltima chance.<\/li>\n<\/ul>\n    <!-- 3 -->\n        3. Observadores\n     <ul>\n  <li><strong>Quem s\u00e3o:<\/strong> Assinantes que clicam, mas raramente compram.<\/li>\n  <li><strong>Por que funciona:<\/strong> Eles t\u00eam interesse, mas precisam de um empurr\u00e3ozinho extra.<\/li>\n  <li><strong>Vit\u00f3ria r\u00e1pida:<\/strong> Ofere\u00e7a um desconto ou pacote por tempo limitado.<\/li>\n<\/ul>\n      <!-- 4 -->\n       4. A Lista Silenciosa\n       <ul>\n  <li><strong>Quem s\u00e3o:<\/strong> Contatos inativos (n\u00e3o abriram emails nos \u00faltimos 3-6 meses).<\/li>\n  <li><strong>Por que funciona:<\/strong> Os feriados s\u00e3o uma oportunidade de reengajar.<\/li>\n  <li><strong>Vit\u00f3ria r\u00e1pida:<\/strong> Experimente uma campanha &#8220;Saudades de voc\u00ea&#8221; com um pequeno incentivo.<\/li>\n<\/ul>\n<\/section>\n\t<p>Segmenta\u00e7\u00e3o n\u00e3o precisa ser complicada-apenas algumas divis\u00f5es inteligentes podem fazer uma grande diferen\u00e7a. Comece com um desses p\u00fablicos na Benchmark e veja seu engajamento crescer.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Segmenta\u00e7\u00e3o Descomplicada: Quem Alvejar para M\u00e1ximo Engajamento Nem todos os assinantes s\u00e3o iguais-especialmente durante os feriados. Enviar o mesmo email para todo mundo pode parecer f\u00e1cil, mas isso deixa engajamento (e receita) na mesa. O presente de hoje: Um guia pr\u00e1tico e sem complica\u00e7\u00e3o com quatro segmentos de p\u00fablico que voc\u00ea pode atingir agora para&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":49515,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-49558","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentation made simple: who to target for max engagement - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/segmentation-made-simple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation made simple: who to target for max engagement - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Segmenta\u00e7\u00e3o Descomplicada: Quem Alvejar para M\u00e1ximo Engajamento Nem todos os assinantes s\u00e3o iguais-especialmente durante os feriados. 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