{"id":49566,"date":"2026-02-16T16:10:23","date_gmt":"2026-02-16T16:10:23","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/br\/?page_id=49566"},"modified":"2026-04-08T12:50:12","modified_gmt":"2026-04-08T12:50:12","slug":"copywriting-tips","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/","title":{"rendered":"Copywriting tips: adding urgency without sounding pushy"},"content":{"rendered":"\n<h1>\n\t\t\tComo Criar Urg\u00eancia<br \/> (Sem Parecer Agressivo)\t<\/h1>\n<p>Todos n\u00f3s j\u00e1 vimos aqueles e-mails de fim de ano que gritam em LETRAS MAI\u00daSCULAS e parecem mais desesperados do que \u00fateis. Esse n\u00e3o \u00e9 o jeito Benchmark &#8211; e tamb\u00e9m n\u00e3o \u00e9 o que seu p\u00fablico deseja.<\/p>\n\t<p>O presente de hoje:<\/p>\n\t<p>Algumas maneiras simples de escrever com urg\u00eancia que incentivam seus leitores a agir sem soar insistente.<\/p>\n<h2>\n\t\t\tUrg\u00eancia que Funciona\t<\/h2>\n\t<section id=\"metrics\">\n    <!--box-->\n             1. Urgente, mas sem estresse\n    <ul>\n  <li><strong>Exagerado:<\/strong> COMPRE AGORA OU PERCA!<\/li>\n  <li><strong>Melhor:<\/strong> Corra-oferta termina \u00e0 meia-noite de hoje.<\/li>\n<\/ul>\n<!--box end-->\n<!-- 2 -->\n        2. Escassez gentil\n        <ul>\n  <li><strong>Exagerado:<\/strong> ESTOQUE LIMITADO-N\u00c3O PERCA TEMPO!<\/li>\n  <li><strong>Melhor:<\/strong> Restam apenas algumas vagas-reserve a sua hoje.<\/li>\n<\/ul>\n    <!-- 3 -->\n       3. FOMO emp\u00e1tico\n          <ul>\n  <li><strong>Exagerado:<\/strong> N\u00c3O SEJA O \u00daNICO A FICAR DE FORA!<\/li>\n  <li><strong>Melhor:<\/strong> Junte-se a centenas de clientes felizes que j\u00e1 est\u00e3o aproveitando esta semana.<\/li>\n<\/ul>\n     <!-- 4 -->\n       4. Linguagem adequada para feriados\n          <ul>\n  <li><strong>Exagerado:<\/strong> \u00daLTIMA CHAMADA!<\/li>\n  <li><strong>Melhor:<\/strong> \u00daltima chance de garantir sua oferta de feriado antes que acabe.<\/li>\n<\/ul>\n<\/section>\n      <!-- SVG bulb -->\n <ul>\n     \n        Dicas de especialista:\n      \n  <li>Combine urg\u00eancia com gentileza (use &#8220;n\u00e3o perca&#8221; em vez de &#8220;aja ou perca&#8221;).<\/li>\n  <li>Mantenha o texto de pr\u00e9-visualiza\u00e7\u00e3o acolhedor: &#8220;N\u00e3o queremos que voc\u00ea perca esta oferta.&#8221;<\/li>\n  <li>Use urg\u00eancia com modera\u00e7\u00e3o-reserve para grandes promo\u00e7\u00f5es ou prazos de envio.<\/li>\n<\/ul>\n\t<p>A urg\u00eancia deve parecer um lembrete amig\u00e1vel, n\u00e3o uma press\u00e3o culpante. Experimente usar uma dessas abordagens mais suaves na sua pr\u00f3xima campanha-voc\u00ea vai ver mais cliques e manter a voz da sua marca intacta.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Como Criar Urg\u00eancia (Sem Parecer Agressivo) Todos n\u00f3s j\u00e1 vimos aqueles e-mails de fim de ano que gritam em LETRAS MAI\u00daSCULAS e parecem mais desesperados do que \u00fateis. Esse n\u00e3o \u00e9 o jeito Benchmark &#8211; e tamb\u00e9m n\u00e3o \u00e9 o que seu p\u00fablico deseja. O presente de hoje: Algumas maneiras simples de escrever com urg\u00eancia&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":49515,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-49566","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting tips: adding urgency without sounding pushy - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting tips: adding urgency without sounding pushy - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Como Criar Urg\u00eancia (Sem Parecer Agressivo) Todos n\u00f3s j\u00e1 vimos aqueles e-mails de fim de ano que gritam em LETRAS MAI\u00daSCULAS e parecem mais desesperados do que \u00fateis. Esse n\u00e3o \u00e9 o jeito Benchmark &#8211; e tamb\u00e9m n\u00e3o \u00e9 o que seu p\u00fablico deseja. O presente de hoje: Algumas maneiras simples de escrever com urg\u00eancia&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T12:50:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/12-days-of-benchmark\\\/copywriting-tips\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/12-days-of-benchmark\\\/copywriting-tips\\\/\",\"name\":\"Copywriting tips: adding urgency without sounding pushy - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\"},\"datePublished\":\"2026-02-16T16:10:23+00:00\",\"dateModified\":\"2026-04-08T12:50:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/12-days-of-benchmark\\\/copywriting-tips\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/12-days-of-benchmark\\\/copywriting-tips\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/12-days-of-benchmark\\\/copywriting-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 Days of Email Marketing Gifts\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/12-days-of-benchmark\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Copywriting tips: adding urgency without sounding pushy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"name\":\"Benchmark Email em Portugu\u00eas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkBR\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Copywriting tips: adding urgency without sounding pushy - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/","og_locale":"en_US","og_type":"article","og_title":"Copywriting tips: adding urgency without sounding pushy - Benchmark Email","og_description":"Como Criar Urg\u00eancia (Sem Parecer Agressivo) Todos n\u00f3s j\u00e1 vimos aqueles e-mails de fim de ano que gritam em LETRAS MAI\u00daSCULAS e parecem mais desesperados do que \u00fateis. Esse n\u00e3o \u00e9 o jeito Benchmark &#8211; e tamb\u00e9m n\u00e3o \u00e9 o que seu p\u00fablico deseja. O presente de hoje: Algumas maneiras simples de escrever com urg\u00eancia&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/","og_site_name":"Benchmark Email em Portugu\u00eas","article_publisher":"https:\/\/www.facebook.com\/BenchmarkBR","article_modified_time":"2026-04-08T12:50:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/","url":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/","name":"Copywriting tips: adding urgency without sounding pushy - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#website"},"datePublished":"2026-02-16T16:10:23+00:00","dateModified":"2026-04-08T12:50:12+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/copywriting-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/br\/"},{"@type":"ListItem","position":2,"name":"12 Days of Email Marketing Gifts","item":"https:\/\/www.benchmarkemail.com\/br\/12-days-of-benchmark\/"},{"@type":"ListItem","position":3,"name":"Copywriting tips: adding urgency without sounding pushy"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/br\/#website","url":"https:\/\/www.benchmarkemail.com\/br\/","name":"Benchmark Email em Portugu\u00eas","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/br\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkBR"]}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/pages\/49566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/comments?post=49566"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/pages\/49566\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/pages\/49515"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media?parent=49566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}