{"id":11177,"date":"2009-06-11T21:41:18","date_gmt":"2009-06-11T21:41:18","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/frequencia-de-e-mail-marketing-envio-regular\/"},"modified":"2020-10-14T14:26:42","modified_gmt":"2020-10-14T14:26:42","slug":"frequencia-de-e-mail-marketing-envio-regular","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/frequencia-de-e-mail-marketing-envio-regular\/","title":{"rendered":"Frequ\u00eancia de E-mail Marketing: Envio Regular"},"content":{"rendered":"<div>\n<p>A maioria dos especialistas de email marketing avisam contra o envio com muita freq\u00fc\u00eancia ou mesmo muito raramente. Mas poucos se referem ao conceito b\u00e1sico da consist\u00eancia em suas campanhas de <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">email marketing<\/a>. Em outras palavras, n\u00e3o enviar em uma base regular \u00e9 o mesmo que enviar com muita frequ\u00eancia ou raramente.<\/div>\n<div>\n<p>Imagine o e-mail marketing como um novo relacionamento entre duas pessoas. Se voc\u00ea ver a outra pessoa regularmente, voc\u00ea ter\u00e1 uma evolu\u00e7\u00e3o no relacionamento. Voc\u00ea constr\u00f5e a confian\u00e7a. As coisas sentem mais natural e normal. Mas se voc\u00ea a visitar duas vezes em uma semana, mas n\u00e3o aparece nos pr\u00f3ximos dois meses, as coisas v\u00e3o ficar um pouco estranhas, distantes. E \u00e9 exatamente o mesmo com seus destinat\u00e1rios do <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/resources\/\">e-mail de marketing<\/a>.<\/div>\n<div>\n<p>Ent\u00e3o, como \u00e9 que voc\u00ea faz? Como cria um plano que te d\u00e1 seguran\u00e7a em enviar \u00e0 uma base regular de envios? Temos algumas dicas para voc\u00ea, continue lendo:<\/p>\n<\/div>\n<div><\/div>\n<h3><strong>1. Crie um calend\u00e1rio editorial<\/strong><\/h3>\n<div>\n<p>Calend\u00e1rios editoriais s\u00e3o o que os editores e escritores de revistas usam para acompanhar o que est\u00e3o fazendo meses ou semanas a frente. Como um marketeiro de email, voc\u00ea deve criar o mesmo tipo de calend\u00e1rio. Marque os dias em que pretende enviar seus emails. Agora, tente imaginar qual ser\u00e1 o foco das suas mensagens nestes dias. Por exemplo, suponha que voc\u00ea tem uma papelaria. Voc\u00ea n\u00e3o sabe exatamente o que estar\u00e1 fazendo daqui a seis meses, por\u00e9m provavelmente deve saber que passar\u00e1 por temporadas de casamentos, carnaval, p\u00e1scoa e at\u00e9 mesmo de formaturas. Agende em seu calend\u00e1rio e ter\u00e1 sempre em mente quando precisa reunir as informa\u00e7\u00f5es necess\u00e1rias sobre o assunto para o seu email inclusive as imagens necess\u00e1rias.<\/p>\n<\/div>\n<div><\/div>\n<h3><strong>2. Aponte um guardi\u00e3o do boletim de not\u00edcias<\/strong><\/h3>\n<div>\n<p>Gerir um neg\u00f3cio leva muito tempo, \u00e9 por isso que muitos donos ou gerentes de empresas tem a tendencia de \u00a0colocar os boletins de not\u00edcias (newsletters) da empresa nas m\u00e3os de qualquer um que estiver menos ocupado no momento. \u00a0Mas ao n\u00e3o colocar seu boletim nas m\u00e3os de uma mesma pessoa a todos os momentos, voc\u00ea n\u00e3o somente estar\u00e1 lan\u00e7ando um produto diferente a cada email, como tamb\u00e9m estar\u00e1 aumentando as chances de que seu email seja enviado com irregularidade. Para combater este cen\u00e1rio, fa\u00e7a com que seu email seja a responsabilidade de somente uma pessoa. Deixe a pessoa passar por todo o processo do come\u00e7o ao fim. N\u00e3o somente essa pessoa far\u00e1 com que seja enviado na hora certa, mas tamb\u00e9m ter\u00e1 certeza de que todos entreguem o que for preciso dentro do prazo certo (images, itiner\u00e1rios, informativos do produto, etc.) muito tempo antes que a campanha de email seja realmente enviada.<\/p>\n<\/div>\n<div><\/div>\n<h3><strong>3. Tenha c\u00f3pias sempre em m\u00e3os<\/strong><\/h3>\n<div>\n<p>Comece a compilar uma c\u00f3pia para seus boletins que podem ser usados a qualquer momento. Esta c\u00f3pia pode incluir dicas em como usar um produto, ou at\u00e9 mesmo uma lista de \u2018como fazer\/usar\u2019 que ajudam os destinat\u00e1rios a poupar tempo e dinheiro. A chave desta c\u00f3pia \u00e9 t\u00ea-la pronta para inseri-la quando estiver com pouco tempo e ainda precisa preencher espa\u00e7o em sua campanha de email ou boletin de not\u00edcias da empresa. Ent\u00e3o, como crio esta c\u00f3pia? Todo dia, crie uma tarefa para si pr\u00f3prio. Pense emu ma dica em como poupar dinheiro, um fato \u2018voc\u00ea sabia?\u2019 sobre sua empresa, ou pode ser at\u00e9 uma maneira de os consumidores usarem algum produto ou servi\u00e7o que eles talvez n\u00e3o tenham ouvido falar, previamente. Junte essas coisas e em um m\u00eas voc\u00ea ter\u00e1 pelo menos tr\u00eas ou quatro folhas de artigos ou dicas que poder\u00e1 usar quando lhe aprouver.<\/p>\n<\/div>\n<div><\/div>\n<h3><strong>4. Crie departamentos de emails customizados ou boletins de noticias<\/strong><\/h3>\n<div>\n<p>Quebre sua newsletter ou email em se\u00e7\u00f5es. Sobre o que escreve todas as vezes? Novos recursos? Novidades gerais da ind\u00fastria? Dicas? Quando tiver uma no\u00e7\u00e3o do que tem feito todas as vezes, voc\u00ea pode ajustar seu template de acordo, para que tudo o que precisar fazer ser jogar na se\u00e7\u00e3o apropriada o texto ou imagem focados no assunto especifico. A chave para este exerc\u00edcio \u00e9 n\u00e3o reinventar a roda, mas inventar um sistema que o ajude a seguir o cronograma.<\/p>\n<\/div>\n<div>\n<p>Como um marketeiro de email, voc\u00ea quer uma rotina com a qual pode seguir, o tempo todo, mesmo at\u00e9 nas horas mais ocupadas do ano. Ao colocar essas medidas no lugar, voc\u00ea saber\u00e1 adiantadamente quanto tempo precisar\u00e1 dedicar a cada newsletter, e exatamente o que \u00e9 necess\u00e1rio tanto em texto quanto em imagem para manter suas campanhas no cronograma. Al\u00e9m de poder usar o recurso de agendamento de email, para que ele seja enviado na data que quiser. Aqui na <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> temos este recurso, conhe\u00e7a um pouco mais!<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A maioria dos especialistas de email marketing avisam contra o envio com muita freq\u00fc\u00eancia ou mesmo muito raramente. Mas poucos se referem ao conceito b\u00e1sico da consist\u00eancia em suas campanhas de email marketing. Em outras palavras, n\u00e3o enviar em uma base regular \u00e9 o mesmo que enviar com muita frequ\u00eancia ou raramente. Imagine o e-mail&hellip;<\/p>\n","protected":false},"author":44,"featured_media":616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[157,2192,2191,2190,2189,2188,2187,267,231,19,156,155,154,153,109,105,86,41],"class_list":["post-11177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-sending","tag-frequencia","tag-envios","tag-editorial","tag-e-mail-marketing","tag-campanha","tag-calendario","tag-benchmark-email","tag-e-mail","tag-email","tag-schedule","tag-frequency","tag-email-marketing","tag-company","tag-marketing","tag-campaigns","tag-newsletter","tag-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frequ\u00eancia de E-mail Marketing: Envio Regular - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/frequencia-de-e-mail-marketing-envio-regular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frequ\u00eancia de E-mail Marketing: Envio Regular - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"A maioria dos especialistas de email marketing avisam contra o envio com muita freq\u00fc\u00eancia ou mesmo muito raramente. Mas poucos se referem ao conceito b\u00e1sico da consist\u00eancia em suas campanhas de email marketing. Em outras palavras, n\u00e3o enviar em uma base regular \u00e9 o mesmo que enviar com muita frequ\u00eancia ou raramente. 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