{"id":11178,"date":"2009-06-24T20:38:02","date_gmt":"2009-06-24T20:38:02","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/campanhas-de-email-e-newsletters-4-dicas-para-um-bom-texto\/"},"modified":"2020-02-17T16:02:39","modified_gmt":"2020-02-17T16:02:39","slug":"campanhas-de-email-e-newsletters-4-dicas-para-um-bom-texto","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-email-e-newsletters-4-dicas-para-um-bom-texto\/","title":{"rendered":"Campanhas de e-mail e newsletters: 4 dicas para um bom texto"},"content":{"rendered":"

Quando voc\u00ea senta para escrever suas campanhas de e-mail e newsletters voc\u00ea sabe se est\u00e1 apelando para o lado emocional ou racional dos seus clientes? Voc\u00ea escreve em voz passiva ou ativa? Voc\u00ea utiliza t\u00e9cnicas b\u00e1sicas de escrita no marketing que, devido \u00e0 sua efici\u00eancia, sobreviveram o passar dos anos?<\/p>\n

\n

Se voc\u00ea n\u00e3o consegue responder estas perguntas, voc\u00ea deveria utilizar as 4 dicas abaixo para ter certeza que voc\u00ea est\u00e1 extraindo o melhor do seu e-mail marketing.<\/p>\n

\"\"\u00a0 Direcione sua escrita aos desejos e necessidades emocionais do seu destinat\u00e1rio.<\/h3>\n

\u00c9 um fato: pessoas realizam compras com base na emo\u00e7\u00e3o, e n\u00e3o em fatos racionais e planilhas. Por exemplo: qual das situa\u00e7\u00f5es abaixo soa mais convincente para se conseguir vender um sorvete?<\/p>\n

\u201cFeito com morangos naturais, baixa quantidade de a\u00e7\u00facar e de lactose, este sorvete \u00e9 uma del\u00edcia e f\u00e1cil de digerir.\u201d<\/i><\/div>\n

Ou<\/b><\/p>\n

\u201cEm um dia quente de ver\u00e3o nada melhor do que o sabor doce e cremoso do morango e do creme fresco.\u201d<\/i><\/div>\n

Se voc\u00ea escolheu a segunda, voc\u00ea acertou. Busque na sua reda\u00e7\u00e3o maneiras para melhorar a vida do seu cliente. N\u00e3o se preocupe em montar uma lista de fatos pouco interessantes, ao contr\u00e1rio, montre-o como sua vida pode ser mais divertida e simples ao comprar o seu produto.<\/p>\n

\"\"\u00a0 Fa\u00e7a uso da voz ativa.<\/b><\/h3>\n

Usar a voz ativa significa eliminar palavras que tendem a diminuir a intensidade do que voc\u00ea tem a dizer e que tornam seu texto mais passivo. A voz ativa \u00e9 como ir do ponto A direto ao ponto B, ao inv\u00e9s de passar pelo ponto C no caminho. Por exemplo:<\/p>\n

Voz Passiva<\/b>
\nO bilhete comprado permite o ingresso ao trem. O trem, por sua vez, ir\u00e1 lev\u00e1-lo para Coney Island.<\/i><\/div>\n
Voz Ativa<\/b>
\nCompre um bilhete e pegue o trem para Coney Island.<\/i><\/div>\n

A segunda frase elimina as palavras que estendem o que voc\u00ea tem a dizer e que n\u00e3o acrescentam informa\u00e7\u00f5es. Use a voz ativa em suas campanhas de e-mail e nas newsletters para manter seu cliente interessado. Quer mais um ponto positivo? Voc\u00ea tamb\u00e9m economizar\u00e1 espa\u00e7o.<\/p>\n

\"\"\u00a0 Defina o perfil de seu p\u00fablico alvo e escreva para ele<\/h3>\n

Nem todos os destinat\u00e1rios s\u00e3o iguais, mas a maioria deles em qualquer lista possui caracter\u00edsticas em comum. Fa\u00e7a uma lista destes atributos e escreva de uma maneira a atingir todos eles. Aqui v\u00e3o alguns exemplos de poss\u00edveis atributos:<\/p>\n

    \n
  • Pr\u00e1tico<\/li>\n
  • Prudente<\/li>\n
  • Atarefado<\/li>\n
  • Esperto<\/li>\n
  • S\u00e1bio<\/li>\n<\/ul>\n

    Seus e-mails v\u00e3o chamar mais aten\u00e7\u00e3o e gerar mais dinheiro se voc\u00ea escrever para o perfil dos seus clientes. Se voc\u00ea aproveitar essa habilidade, voc\u00ea certamente notar\u00e1 uma vantagem nas vendas.<\/p>\n

    \"\"\u00a0 Economize palavras.<\/h3>\n

    Para praticar a economia de palavras, escreva sua reda\u00e7\u00e3o e analise-a de modo geral. Voc\u00ea pode eliminar determinadas palavras e ainda assim preservar o objetivo da mensagem? Voc\u00ea pode reorganizar frases para economizar espa\u00e7o e tempo? Voc\u00ea est\u00e1 demorando para ir direto ao ponto?<\/p>\n

    Tenha estas quest\u00f5es em mente quando escrever sua campanha. Fa\u00e7a uma revis\u00e3o do seu texto com estas perguntas na cabe\u00e7a. Fa\u00e7a altera\u00e7\u00f5es em seu texto para torn\u00e1-lo mais objetivo e ent\u00e3o voc\u00ea ter\u00e1 retorno dos seus investimentos e notar\u00e1 vantagens nas vendas.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Quando voc\u00ea senta para escrever suas campanhas de e-mail e newsletters voc\u00ea sabe se est\u00e1 apelando para o lado emocional ou racional dos seus clientes? Voc\u00ea escreve em voz passiva ou ativa? Voc\u00ea utiliza t\u00e9cnicas b\u00e1sicas de escrita no marketing que, devido \u00e0 sua efici\u00eancia, sobreviveram o passar dos anos? Se voc\u00ea n\u00e3o consegue responder…<\/p>\n","protected":false},"author":44,"featured_media":623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[19,154,2193,2194,2195,2196,2197],"class_list":["post-11178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email","tag-email-marketing","tag-dicas","tag-eficiente","tag-escrita","tag-escrita-html","tag-tecnicas"],"yoast_head":"\nCampanhas de e-mail e newsletters: 4 dicas para um bom texto - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/campanhas-de-email-e-newsletters-4-dicas-para-um-bom-texto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanhas de e-mail e newsletters: 4 dicas para um bom texto - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Quando voc\u00ea senta para escrever suas campanhas de e-mail e newsletters voc\u00ea sabe se est\u00e1 apelando para o lado emocional ou racional dos seus clientes? Voc\u00ea escreve em voz passiva ou ativa? Voc\u00ea utiliza t\u00e9cnicas b\u00e1sicas de escrita no marketing que, devido \u00e0 sua efici\u00eancia, sobreviveram o passar dos anos? 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