{"id":11180,"date":"2010-12-14T04:03:51","date_gmt":"2010-12-14T04:03:51","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/marketing-online-5-erros-que-sua-empresa-esta-cometendo-parte-1\/"},"modified":"2020-02-08T23:29:05","modified_gmt":"2020-02-08T23:29:05","slug":"marketing-online-5-erros-que-sua-empresa-esta-cometendo-parte-1","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/marketing-online-5-erros-que-sua-empresa-esta-cometendo-parte-1\/","title":{"rendered":"Marketing Online: 5 erros que sua empresa est\u00e1 cometendo &#8211; Parte 1"},"content":{"rendered":"<div class=\"g-plus\" data-rel=\"publisher\" data-href=\"https:\/\/plus.google.com\/100983246413411928696\" data-height=\"69\"><\/div>\n<p>Em se tratando de riscos, n\u00e3o h\u00e1 limites de criatividade nem grandes barreiras para ousar em neg\u00f3cios online e expandi-los. Muitas empresas hoje em dia ainda cometem muitos erros que podem ser muito prejudiciais, seja relativo \u00e0s estrat\u00e9gias de marketing, online branding ou mesmo ao posicionamento de valor. De qualquer forma, existem donos de empresas que n\u00e3o conseguem aproveitar a disposi\u00e7\u00e3o dos seus clientes para realizar compras e se beneficiar de seus produtos e servi\u00e7os.<\/p>\n<p>Algumas das piores coisas que sua empresa est\u00e1 propensa a fazer:<\/p>\n<h4 style=\"text-align: justify;\">1. N\u00e3o focar na gest\u00e3o da marca<\/h4>\n<p>Muitas empresas pequenas querem focar em palavras-chave achando que elas ir\u00e3o trazer visibilidade. No entanto, o que elas n\u00e3o percebem \u00e9 que focar em palavras-chave e n\u00e3o se importar com a gest\u00e3o da marca \u00e9 definitivamente um caminho ERRADO no marketing online. \u00c9 claro, palavras-chave s\u00e3o importantes, mas repare: n\u00e3o \u00e9 melhor quando as pessoas n\u00e3o precisam procurar palavras-chave e v\u00e3o diretamente para o seu site sabendo que l\u00e1 v\u00e3o encontrar o que desejam?<\/p>\n<p><b>Dica amiga:<\/b> Ao estabelecer palavras-chave, busque frases que incluam a sua marca. Por exemplo, se sua empresa aluga carros procure usar \u201caluguel de carro barato na nomedaempresa.com\u201d ou inv\u00e9s de \u201caluguel de carro barato\u201d, isto \u00e9, e incorpore sua marca na senten\u00e7a. Dessa forma voc\u00ea vai atingir dois coelhos numa cajadada s\u00f3: voc\u00ea usa palavras-chave, e tamb\u00e9m a sua marca.<\/p>\n<h4>2. N\u00e3o apresentar um site organizado para seus atuais e poss\u00edveis clientes<\/h4>\n<p>Verdade seja dita: ningu\u00e9m gosta de entrar em um site ruim, mesmo que forne\u00e7a um bom servi\u00e7o. O tempo de perman\u00eancia em um site (tempo gasto, taxa de rejei\u00e7\u00e3o, visualiza\u00e7\u00e3o de p\u00e1ginas) afeta e muito sua classifica\u00e7\u00e3o, e n\u00e3o s\u00f3 fornecer um espa\u00e7o online agrad\u00e1vel \u00e9 um enorme desestimulante, independente do que voc\u00ea vende. Portanto, se seu objetivo \u00e9 perder e afastar clientes, n\u00e3o se preocupe com o design do seu site e encha-o unicamente de an\u00fancios.<\/p>\n<p><b>Dica amiga:<\/b> FPara o design do seu site use cores que atraiam seu p\u00fablico, e crie uma palheta de cores que seja agrad\u00e1vel aos olhos. A KISSmetrics providenciou um <a href=\"http:\/\/blog.kissmetrics.com\/color-psychology\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">excelente infogr\u00e1fico sobre esquema de cores<\/a>. Em termos de conte\u00fado, crie algo que realmente valha a pena ser lido. As pessoas gostam de ter pequenas descri\u00e7\u00f5es sobre os produtos ou explica\u00e7\u00f5es breves do servi\u00e7o oferecido. Al\u00e9m disso, organize a disposi\u00e7\u00e3o dos links na sua p\u00e1gina, separe categorias diferentes em espa\u00e7os diferentes, e aproxime conte\u00fados semelhantes.<\/p>\n<p>Invista nessas 2 dicas, e aguarde as pr\u00f3ximas!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em se tratando de riscos, n\u00e3o h\u00e1 limites de criatividade nem grandes barreiras para ousar em neg\u00f3cios online e expandi-los. Muitas empresas hoje em dia ainda cometem muitos erros que podem ser muito prejudiciais, seja relativo \u00e0s estrat\u00e9gias de marketing, online branding ou mesmo ao posicionamento de valor. De qualquer forma, existem donos de empresas&hellip;<\/p>\n","protected":false},"author":173,"featured_media":2666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Online: 5 erros que sua empresa est\u00e1 cometendo - Parte 1 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/marketing-online-5-erros-que-sua-empresa-esta-cometendo-parte-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Online: 5 erros que sua empresa est\u00e1 cometendo - Parte 1 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Em se tratando de riscos, n\u00e3o h\u00e1 limites de criatividade nem grandes barreiras para ousar em neg\u00f3cios online e expandi-los. 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