{"id":11184,"date":"2011-06-08T23:56:04","date_gmt":"2011-06-08T23:56:04","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/mais-de-um-ip-para-seus-propositos-email-marketing\/"},"modified":"2020-10-14T15:19:35","modified_gmt":"2020-10-14T15:19:35","slug":"mais-de-um-ip-para-seus-propositos-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/mais-de-um-ip-para-seus-propositos-email-marketing\/","title":{"rendered":"Voc\u00ea deve usar mais de um IP para os seus Prop\u00f3sitos de Email Marketing?"},"content":{"rendered":"

Todo dispositivo conectado a internet tem um Protocolo de Internet, ou endere\u00e7o de IP, incluindo o servidor que envia as suas campanhas de email marketing<\/a> para a sua lista. Este simples endere\u00e7o num\u00e9rico \u00e9 extremamente importante no quesito reputa\u00e7\u00e3o, mas se o marqueteiro quiser mais de um endere\u00e7o de IP, isso \u00e9 certamente uma quest\u00e3o para discutir. Este post ir\u00e1 examinar como usar m\u00faltiplos IPs comparado as op\u00e7\u00f5es comuns de dividir um e ter um IP dedicado somente para voc\u00ea.<\/p>\n

IPs Compartilhados<\/h4>\n

Um IP Compartilhado \u00e9 exatamente isso, uma situa\u00e7\u00e3o que faz com que voc\u00ea divida o mesmo endere\u00e7o com outros clientes que usam o mesmo Servi\u00e7o de Provedor de Email (ESP). Ironicamente, essa tamb\u00e9m \u00e9 uma op\u00e7\u00e3o que traz consequ\u00eancias devido aos seus \u2018vizinhos\u2019. Por exemplo, se marqueteiros vizinhos est\u00e3o usando o e-mail marketing<\/a> de maneira errada, ignorando os e-mails retornados e enviando mensagens para e-mails obsoletos ou simplesmente mandando spam, a reputa\u00e7\u00e3o de todo o IP pode ficar comprometida. Quando isso acontece, toda mensagem enviada daquele servidor passa por um pente-fino pelos Servi\u00e7os de Provedores de Internet. No pior dos casos, todo o IP cai na lista negra, o que significa que toda mensagem que voc\u00ea enviar ser\u00e1 bloqueada.<\/p>\n

IPs Dedicados<\/h4>\n

Com um IP dedicado, voc\u00ea tem um endere\u00e7o inteiramente reservado para voc\u00ea ou para a sua empresa. O que significa que voc\u00ea \u00e9 a \u00fanica pessoa enviando e-mails daquele servidor. Ter um IP dedicado \u00e9 uma situa\u00e7\u00e3o que tem in\u00fameras vantagens. Por exemplo, o simples fato que o IP est\u00e1 totalmente dedicado a voc\u00ea significa que ser penalizado por causa dos \u2018vizinhos\u2019 e suas pr\u00e1ticas err\u00f4neas n\u00e3o \u00e9 um problema seu. Se voc\u00ea terminar por cair na lista negra, foi por algo que voc\u00ea fez sozinho. O grande benef\u00edcio de ter um IP dedicado \u00e9 que voc\u00ea tem total controle como remetente. Enquanto voc\u00ea seguir as melhores pr\u00e1ticas de, e-mail marketing, sua reputa\u00e7\u00e3o e taxas devem permanecer no bom caminho.<\/p>\n

O problema de ter um IP dedicado \u00e9 o custo adicional que vem junto. Esse \u00e9 geralmente um luxo que voc\u00ea tem que pagar a mais e essa despesa extra pode tirar uma parte consider\u00e1vel do seu or\u00e7amento de marketing. Normalmente isso n\u00e3o \u00e9 um problema para as grandes empresas, mas ter um IP dedicado pode ser complicado de manter em neg\u00f3cios menores.<\/p>\n

IPs M\u00faltiplos<\/h4>\n

Com m\u00faltiplos IPs, voc\u00ea fica entre um IP compartilhado e um IP dedicado. Alguns ESPs permitem que marqueteiros enviem e-mails atrav\u00e9s de v\u00e1rios IPs. Claro que existem as ma\u00e7\u00e3s podres, mas no geral, m\u00faltiplos IPs fazem um bom trabalho em garantir que seus usu\u00e1rios enviem e-mails com boa reputa\u00e7\u00e3o. Se voc\u00ea tiver um ESP com uma boa reputa\u00e7\u00e3o com os ISPs, usar m\u00faltiplos Protocolos de Internet pode ser a melhor alternativa.<\/p>\n

Seja compartilhado, dedicado ou m\u00faltiplo, cada endere\u00e7o de IP tem pr\u00f3s e contras que os marqueteiros devem levar em conta. Acima de tudo, o que voc\u00ea precise leva rem conta neste post \u00e9 a import\u00e2ncia de aderir a boas pr\u00e1ticas de marketing de permiss\u00e3o. Se voc\u00ea acumular reclama\u00e7\u00f5es ou retornos, sua reputa\u00e7\u00e3o pode sofrer, n\u00e3o importando o tipo de IP que voc\u00ea escolher. If you are steadily tallying up complaints or bounces, your reputation could suffer no matter which type of IP you choose.<\/p>\n

Continue atento aos nossos novos posts. Fique ligado nas novidades e dicas da Benchmark Email<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Todo dispositivo conectado a internet tem um Protocolo de Internet, ou endere\u00e7o de IP, incluindo o servidor que envia as suas campanhas de email marketing para a sua lista. Este simples endere\u00e7o num\u00e9rico \u00e9 extremamente importante no quesito reputa\u00e7\u00e3o, mas se o marqueteiro quiser mais de um endere\u00e7o de IP, isso \u00e9 certamente uma quest\u00e3o…<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11184","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"\nVoc\u00ea deve usar mais de um IP para os seus Prop\u00f3sitos de Email Marketing? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/mais-de-um-ip-para-seus-propositos-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea deve usar mais de um IP para os seus Prop\u00f3sitos de Email Marketing? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Todo dispositivo conectado a internet tem um Protocolo de Internet, ou endere\u00e7o de IP, incluindo o servidor que envia as suas campanhas de email marketing para a sua lista. 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