{"id":11186,"date":"2011-07-29T05:36:40","date_gmt":"2011-07-29T05:36:40","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/desenvolva-a-qualidade-inata-de-tornar-o-seu-email-marketing-essencial\/"},"modified":"2020-12-02T17:42:21","modified_gmt":"2020-12-02T17:42:21","slug":"desenvolva-a-qualidade-inata-de-tornar-o-seu-email-marketing-essencial","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/desenvolva-a-qualidade-inata-de-tornar-o-seu-email-marketing-essencial\/","title":{"rendered":"Desenvolva a Qualidade Inata de Tornar o Seu Email Marketing Essencial"},"content":{"rendered":"

Os testes gratuitos que vemos atualmente\u00a0<\/a>na ind\u00fastria de email marketing<\/a> s\u00e3o parte de uma estrat\u00e9gia de marketing que as marcas v\u00eam executando h\u00e1 anos. Quando paramos para pensar, vemos que \u00e9 uma estrat\u00e9gia brilhante! Porque em vez de apenas explicar o qu\u00e3o bom um produto \u00e9, atrav\u00e9s da propaganda, voc\u00ea d\u00e1 ao cliente acesso gr\u00e1tis ao produto e deixa o produto vender a si mesmo. Enquanto que uma oferta s\u00f3lida definitivamente vai longe, no caso da oferta gr\u00e1tis de e-mail marketing<\/a> \u00e9 preciso muito mais do que um produto forte para converter esses usu\u00e1rios em clientes pagantes.<\/p>\n

Ilustre o Valor de Ser um Cliente<\/h4>\n

Do mesmo modo que aquele que faz email marketing tem de fornecer aos seus potenciais assinantes um motivo convincente para se inscreverem nas suas listas de mailing, os fornecedores de servi\u00e7os de email que oferecem um periodo de teste gratuito deve for\u00e7ar os\u00a0usu\u00e1rios a se inscrever na vers\u00e3o paga do seu servi\u00e7o. Como \u00e9 que pode fazer isto? Tudo depende, mas \u00e9 preciso mostrar algo que ilustre que ser cliente \u00e9 a \u00fanica forma de avan\u00e7ar. Para a sua empresa, voc\u00ea pode passar a restringir algumas funcionalidades para os usu\u00e1rios de testes gratuitos e inform\u00e1-los que precisam fazer upgrade para um pacote pago caso queiram acessar a funcionalidade que desejam. Se isso\u00a0 for muito dr\u00e1stico, pode avisar que o seu f\u00f3rum online onde a comunidade compartilha dicas e ideias \u00fateis, est\u00e1 apenas disponivel para clientes pagantes. O que quer que fa\u00e7a, tem de deixar claro que ser cliente \u00e9 a melhor op\u00e7\u00e3o para o usu\u00e1rio.<\/p>\n

Torne o Upgrade Mais F\u00e1cil<\/h4>\n

Al\u00e9m de delinear a diferen\u00e7a entre a vers\u00e3o paga e a gratuita do seu servi\u00e7o de email marketing, voc\u00ea deve fornecer uma maneira f\u00e1cil de fazer o upgrade para\u00a0que quando um usu\u00e1rio decidir que est\u00e1 pronto a se tornar um cliente, o possa fazer com a maior conveni\u00eancia. Em poucas palavras, este processo deve ser r\u00e1pido. Curto, no tipo de informa\u00e7\u00e3o que precisa. Se j\u00e1 tiver a informa\u00e7\u00e3o do usu\u00e1rio num ficheiro, por que pedi-la novamente quando isso apenas vai atrasar e complicar o processo? Pense em quantas vezes desistiu de preencher um formul\u00e1rio de subscri\u00e7\u00e3o porque este pedia muita informa\u00e7\u00e3o ou muito de seu tempo.<\/p>\n

Valorize os Usu\u00e1rios de Teste Gratuito<\/h4>\n

Podiamos continuar neste assunto por v\u00e1rios dias, mas resume-se apenas a uma quest\u00e3o, ningu\u00e9m vai querer pagar pelo seu servi\u00e7o de email marketing se n\u00e3o puderem confiar que voc\u00ea pode suprir \u00e0s suas necessidades. De modo a fazer esse investimento crucial, eles precisam se sentir mais confort\u00e1veis do que apenas a sua oferta de solu\u00e7\u00e3o para os seus problemas. Se quer ter essas convers\u00f5es, tem de lhes mostrar que est\u00e3o prestes a tomar a decis\u00e3o correta durante o periodo de testes gr\u00e1tis. Pode fazer isto providenciando um excelente suporte durante todo o processo e fazendo os esfor\u00e7os necess\u00e1rios, mostrar que ser\u00e1 um grande parceiro desde o inicio.<\/p>\n

Converter uma\u00a0conta de testes\u00a0gratuita de email marketing numa assinatura paga pode ser dificil mas est\u00e1 longe do imposs\u00edvel. Ter uma oferta forte \u00e9 metade da batalha. Saber\u00a0que se deve\u00a0tratar o usu\u00e1rio como um cliente estimado que apenas n\u00e3o pagou \u00e9 a outra metade. Use a Benchmark Email<\/a> para descobrir seus recursos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Os testes gratuitos que vemos atualmente\u00a0na ind\u00fastria de email marketing s\u00e3o parte de uma estrat\u00e9gia de marketing que as marcas v\u00eam executando h\u00e1 anos. Quando paramos para pensar, vemos que \u00e9 uma estrat\u00e9gia brilhante! Porque em vez de apenas explicar o qu\u00e3o bom um produto \u00e9, atrav\u00e9s da propaganda, voc\u00ea d\u00e1 ao cliente acesso gr\u00e1tis…<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11186","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"\nDesenvolva a Qualidade Inata de Tornar o Seu Email Marketing Essencial - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/desenvolva-a-qualidade-inata-de-tornar-o-seu-email-marketing-essencial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desenvolva a Qualidade Inata de Tornar o Seu Email Marketing Essencial - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Os testes gratuitos que vemos atualmente\u00a0na ind\u00fastria de email marketing s\u00e3o parte de uma estrat\u00e9gia de marketing que as marcas v\u00eam executando h\u00e1 anos. 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