{"id":11194,"date":"2013-11-05T22:19:07","date_gmt":"2013-11-05T22:19:07","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/5-erros-mais-comuns-no-email-marketing-de-uma-pequena-empresa\/"},"modified":"2020-10-14T14:18:15","modified_gmt":"2020-10-14T14:18:15","slug":"5-erros-mais-comuns-no-email-marketing-de-uma-pequena-empresa","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/5-erros-mais-comuns-no-email-marketing-de-uma-pequena-empresa\/","title":{"rendered":"5 Erros Mais Comuns no Email Marketing de Uma Pequena Empresa"},"content":{"rendered":"<p>N\u00e3o sei se &#8220;Cr\u00edtico de Marketing&#8221; seria o nome mais correto. Enquanto eu sou muito cr\u00edtico com todos os meios de marketing que vejo, creio que a grande maioria das pessoas s\u00e3o tamb\u00e9m. Por mais que nossas avalia\u00e7\u00f5es sejam diferentes, o resultado final \u00e9 o mesmo. Se o marketing funciona, voc\u00ea acaba por querer o produto. Se n\u00e3o funcionar, provavelmente a propaganda te irrita. De ambas as formas, sou muito sens\u00edvel a qualquer esfor\u00e7o voltado ao marketing e tem quase que se tornado um jogo medir o quanto essa performance me afeta.<\/p>\n<p>Infelizmente, isso significa que na maioria das vezes, comerciais s\u00e3o muito mais irritantes do que se possa imaginar. N\u00e3o somente me desinteresso pelos seus produtos, como tamb\u00e9m me entriste\u00e7o com a companhia que tem um departamento de marketing que falha tanto. No meu mundo, se quiser sobressair, voc\u00ea precisa me fazer rir, chorar, ou me surpreender com alguma revela\u00e7\u00e3o estrondosa ou emocional<\/p>\n<p>Isso n\u00e3o ocorre com tanta frequencia, mas quando isso acontece, faz com que essas empresas em especial pare\u00e7am muito mais inteligentes. Ent\u00e3o, sem mais demora, segue uma lista dos erros mais comuns que algu\u00e9m pode fazer ao usar o <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/resources\/\">e-mail marketing<\/a> como ferramenta para vender seu produto.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Ignorar a premisa b\u00e1sica da entregabilidade.<\/b>\u00a0Voc\u00ea n\u00e3o precisa ser um &#8216;expert&#8217; para entender o que \u00e9 entregabilidade.. N\u00e3o h\u00e1 segredos, e n\u00e3o \u00e9 sobre quem voc\u00ea conhece ou n\u00e3o. \u00c9 sobre o quanto voc\u00ea respeita seus destinat\u00e1rios. Um departamento de marketing adequado far\u00e1 de tudo para maximizar o engajamento com seu destinat\u00e1rio e assegurar que sua experi\u00eancia em estar em sua lista de emails \u00e9 uma agrad\u00e1vel.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Ignorar dados.<\/b>\u00a0A quantidade de dados que o <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">Email Marketing<\/a> pode oferecer \u00e9 tremenda. As taxas de abertura e taxas de cliques podem ser comparados \u00e0 milh\u00f5es de outros dados que voc\u00ea tenha para ajudar a encontrar um padr\u00e3o. Por exemplo, fazer um mapa dos destinat\u00e1rios que abriram um certo email o ajudar\u00e1 saber que os destinat\u00e1rios de Goi\u00e2nia n\u00e3o tem tanto interesse em pranchas de surfe quanto os de Florian\u00f3polis. \u00c9 um exemplo muito vasto, mas at\u00e9 os detalhes de minutos podem melhoras seus esfor\u00e7os de marketing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Mandar emails at\u00e9 demais.<\/b>\u00a0Este item quase fala por si s\u00f3. Lembre-se que seus destinat\u00e1rios vivem um pouco mais do que apenas para comprar produtos. Pelos anos, como um profissional de marketing, nunca vi um motivo pelo qual se deve enviar mais de um email por dia. E mesmo assim, em muitos casos, \u00e9 prefer\u00edvel que seja somente um por semana.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Mandar poucos email.<\/b>\u00a0O oposto direto ao item acima. Manter um contato constante com seu destinat\u00e1rio \u00e9 o b\u00e1sico. Assim como um programa de televis\u00e3o, os destinat\u00e1rios tendem a esperar por emails em um certo dia ou hor\u00e1rio. Focar seus esfor\u00e7os em consist\u00eancia e confiabilidade ir\u00e1 melhoras as taxas de abertura e engajamento com o cliente.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Conte\u00fado &amp; Design.<\/b>\u00a0Esse \u00e9 mais comum do que esperava. Enquanto oferecemos templates bem legais de email, investir algum tempo e esfor\u00e7o em criar emails que combinem com as cores da sua companhia \u00e9 bem v\u00e1lido.<\/li>\n<\/ul>\n<p>Este tamb\u00e9m pode ser um \u00f3timo momento para dizer que a <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> tamb\u00e9m oferece um servi\u00e7o de templates customiz\u00e1veis. Por uma taxa \u00fanica de $299, nosso time pode criar um template que combina perfeitamente com a sua companhia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e3o sei se &#8220;Cr\u00edtico de Marketing&#8221; seria o nome mais correto. Enquanto eu sou muito cr\u00edtico com todos os meios de marketing que vejo, creio que a grande maioria das pessoas s\u00e3o tamb\u00e9m. Por mais que nossas avalia\u00e7\u00f5es sejam diferentes, o resultado final \u00e9 o mesmo. Se o marketing funciona, voc\u00ea acaba por querer o&hellip;<\/p>\n","protected":false},"author":286,"featured_media":3480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Erros Mais Comuns no Email Marketing de Uma Pequena Empresa - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/5-erros-mais-comuns-no-email-marketing-de-uma-pequena-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Erros Mais Comuns no Email Marketing de Uma Pequena Empresa - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o sei se &#8220;Cr\u00edtico de Marketing&#8221; seria o nome mais correto. Enquanto eu sou muito cr\u00edtico com todos os meios de marketing que vejo, creio que a grande maioria das pessoas s\u00e3o tamb\u00e9m. Por mais que nossas avalia\u00e7\u00f5es sejam diferentes, o resultado final \u00e9 o mesmo. 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