{"id":11197,"date":"2013-12-09T23:37:04","date_gmt":"2013-12-09T23:37:04","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/"},"modified":"2020-02-17T15:54:54","modified_gmt":"2020-02-17T15:54:54","slug":"6-dicas-para-otimos-templates-de-emails","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/","title":{"rendered":"6 dicas para \u00f3timos templates de e-mails"},"content":{"rendered":"<p>Qualquer chefe de cozinha sabe que a apresenta\u00e7\u00e3o \u00e9 tudo. A primeira fisgada, como se costuma dizer, \u00e9 com os olhos, e a apar\u00eancia pode fazer a diferen\u00e7a entre um escargot e um caracol no prato. Comerciantes t\u00eam levado esse conselho a s\u00e9rio nas suas campanhas de email, trabalhando para criar modelos atraentes que s\u00e3o mais propensos a serem abertos. Mas h\u00e1 tantas outras coisas para levar em considera\u00e7\u00e3o na cria\u00e7\u00e3o do template perfeito, por onde come\u00e7ar? Tenho pensado muito sobre essa estrat\u00e9gia de email, ent\u00e3o vamos dar uma olhada nas melhores dicas.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/#Nao_subestime_o_poder_do_email\" >N\u00e3o subestime o poder do email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/#Comece_com_a_gestao_da_sua_marca\" >Comece com a gest\u00e3o da sua marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/#Seja_%E2%80%9Cclean%E2%80%9D\" >Seja \u201cclean\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/#Se_voce_ama_liberte\" >Se voc\u00ea ama, liberte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/#Pense_no_seu_publico\" >Pense no seu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/#Nem_tudo_e_sobre_voce\" >Nem tudo \u00e9 sobre voc\u00ea<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Nao_subestime_o_poder_do_email\"><\/span>N\u00e3o subestime o poder do email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Primeiro de tudo, seu email marketing n\u00e3o ser pensado de \u00faltima hora. Email \u00e9 uma das t\u00e1ticas de marketing mais eficazes, e estudos mostram que cada d\u00f3lar gasto em email marketing pode valer mais de 40 d\u00f3lares em ROI (Retorno Sobre Investimento). Um email bem pensado oferece um grande valor, ent\u00e3o leve o tempo necess\u00e1rio para faz\u00ea-lo bem feito.<\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Comece_com_a_gestao_da_sua_marca\"><\/span>Comece com a gest\u00e3o da sua marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Se voc\u00ea n\u00e3o sabe por onde come\u00e7ar, d\u00ea uma olhada na gest\u00e3o da sua marca. Voc\u00ea deve ter cores e fontes que formem parte da imagem que voc\u00ea quer passar, e isso \u00e9 um \u00f3timo ponto de partida para os templates dos emails tamb\u00e9m. Pode soar \u00f3bvio, mas esteja certo de que voc\u00ea inseriu seu logo no email, ajudando a fixar sua empresa na mente do leitor.<\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Seja_%E2%80%9Cclean%E2%80%9D\"><\/span>Seja \u201cclean\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>Se h\u00e1 uma coisa que afasta o leitor \u00e9 um email muito confuso. O email deve passar no \u201cteste da piscada\u201d, isso significa que o olhar deve ser direcionado imediatamente para a parte mais importante do email \u2013 a oferta em destaque. D\u00ea uma olhada nesse email da Woot:<\/p>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 10px;\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/woot-email.png\" alt=\"\" width=\"571\" height=\"393\" align=\"left\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\ufffc<br \/>\n\u00c9 imediatamente vis\u00edvel o que se quer vender nesse email. O logo est\u00e1 no topo da imagem, assim como tudo que \u00e9 importante. Isso nos leva ao pr\u00f3ximo t\u00f3pico.<\/p>\n<\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Se_voce_ama_liberte\"><\/span>Se voc\u00ea ama, liberte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>At\u00e9 mesmo o email melhor trabalhado n\u00e3o \u00e9 ideal para todo mundo. Algu\u00e9m pode ter se inscrito sem ter entendido exatamente o que a sua empresa faz, ou simplesmente podem ter decidido que j\u00e1 recebem emails demais. Deixe a op\u00e7\u00e3o para cancelar a inscri\u00e7\u00e3o f\u00e1cil. A maioria das empresas localiza essa op\u00e7\u00e3o no final do email. No exemplo anterior a Woot disponibiliza no topo do email, o que \u00e9 \u00f3timo para melhorar a opini\u00e3o das pessoas sobre a empresa, mesmo daqueles que n\u00e3o est\u00e3o interessados em consumidor no exato momento. Na verdade eles tamb\u00e9m incluem no final do email, veja aqui:\ufffc<\/p>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 10px;\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/bottom-woot-email.png\" alt=\"\" width=\"555\" height=\"382\" align=\"left\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Pense_no_seu_publico\"><\/span>Pense no seu p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Uma boa parte da cria\u00e7\u00e3o de um email \u00e9 saber com quem voc\u00ea est\u00e1 falando. Isso \u00e9 algo que vem com pesquisas de mercado, que devem ser feitas com anteced\u00eancia. Voc\u00ea pode ter estabelecido uma s\u00e9rie de diferentes p\u00fablicos alvo para seus produtos, mas tenha cuidado para n\u00e3o junt\u00e1-los todos em um \u00fanico email. Generalizar seus contatos pode causar uma total falta de interesse e uma baixa taxa de resposta. Se voc\u00ea quer atingir mais pessoas, mande mais emails.<\/div>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"Nem_tudo_e_sobre_voce\"><\/span>Nem tudo \u00e9 sobre voc\u00ea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><\/div>\n<div><span style=\"font-family: 'Times New Roman'; font-size: 11pt; text-align: justify;\">No fundo, um marketing eficaz busca ajudar seus consumidores a resolver seus problemas. J\u00e1 que voc\u00ea acha que a melhor forma de fazer isso \u00e9 vendendo seus produtos, voc\u00ea deve entender isso primeiro. \u00c0s vezes tudo o que eles precisam \u00e9 de informa\u00e7\u00e3oo \u00fatil, e quando voc\u00ea entrega isso, mostra que sua empresa \u00e9 legal. Al\u00e9m das ofertas, seus emails devem incluir dicas e links para artigos \u00fateis que podem realmente ajudar seus leitores. Com o tempo, esse t\u00e1tica vai construir fidelidade \u00e0 sua marca, e voc\u00ea ver\u00e1 o resultado nas vendas.<\/span><\/div>\n<p><!-- [if gte mso 9]><xml>\n<o:OfficeDocumentSettings>\n<o:AllowPNG \/>\n<\/o:OfficeDocumentSettings>\n<\/xml><![endif]--> <!-- [if gte mso 9]><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:TrackMoves \/>\n<w:TrackFormatting \/>\n<w:PunctuationKerning \/>\n<w:ValidateAgainstSchemas \/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:DoNotPromoteQF \/>\n<w:LidThemeOther>PT-BR<\/w:LidThemeOther>\n<w:LidThemeAsian>JA<\/w:LidThemeAsian>\n<w:LidThemeComplexScript>X-NONE<\/w:LidThemeComplexScript>\n<w:Compatibility>\n<w:BreakWrappedTables \/>\n<w:SnapToGridInCell \/>\n<w:WrapTextWithPunct \/>\n<w:UseAsianBreakRules \/>\n<w:DontGrowAutofit \/>\n<w:SplitPgBreakAndParaMark \/>\n<w:EnableOpenTypeKerning 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Comerciantes t\u00eam levado esse conselho a s\u00e9rio nas suas campanhas de email, trabalhando para criar modelos atraentes que s\u00e3o&hellip;<\/p>\n","protected":false},"author":72,"featured_media":11198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 dicas para \u00f3timos templates de e-mails - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-dicas-para-otimos-templates-de-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 dicas para \u00f3timos templates de e-mails - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Qualquer chefe de cozinha sabe que a apresenta\u00e7\u00e3o \u00e9 tudo. 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