{"id":11200,"date":"2013-12-11T22:57:49","date_gmt":"2013-12-11T22:57:49","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/marketing-magico-da-disney-edicao-especial-em-dvd\/"},"modified":"2020-10-14T15:24:23","modified_gmt":"2020-10-14T15:24:23","slug":"marketing-magico-da-disney-edicao-especial-em-dvd","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/marketing-magico-da-disney-edicao-especial-em-dvd\/","title":{"rendered":"O Marketing M\u00e1gico da Disney: Edi\u00e7\u00e3o Especial em DVD"},"content":{"rendered":"<p><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\">Assim como muitos de voc\u00eas, gosto de ir ao Youtube ou Google para ver as entrevistas nos bastidores dos atores de um filme. <\/span><span style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\">E quando \u00e9 para um filme da Disney?<\/span><span style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\"> <span lang=\"PT-BR\">Puxa&#8230; h\u00e1 algo nessa introdu\u00e7\u00e3o cl\u00e1ssica em que em um c\u00e9u azul aparece um grande castelo e uma fada jogando seu p\u00f3 brilhante ao fundo musical de \u201cSe uma estrela aparecer\u201d&#8230; Voc\u00ea sabe que o que est\u00e1 prestes a testemunhar \u00e9 algo m\u00e1gico.<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">A Disney j\u00e1 sabe sua import\u00e2ncia para um Americano comum, sendo ela a funda\u00e7\u00e3o de sua inf\u00e2ncia e uma tradi\u00e7\u00e3o que a pessoa pode introduzir a seu futuro filhos. Mais do que oferecer \u00f3timos filmes, musica e parques de divers\u00f5es para seus fans, a Disney, agora, pode convidar seus fans a possuir um peda\u00e7o de seu mundo m\u00e1gico, gra\u00e7as \u00e0 tecnologia e claro, \u00e0s maravilhosas estrat\u00e9gias de marketing. Afinal, \u00e9 verdade que as pessoas iriam querer comprar um peda\u00e7o daquilo que eles sentem que podem fazer parte, certo?<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Um dos eventos mais populares na Casa de Entretenimento Walt Disney \u00e9 o relan\u00e7amento de todos os classicos am\u00e1veis da Disney, por\u00e9m marcados como uma edi\u00e7\u00e3o especial. Teve \u00a0o DVD da Branca de Neve e os Sete An\u00f5es Edi\u00e7\u00e3o Platinum, A Bela e a Fera Edi\u00e7\u00e3o Diamante, e outros filmes animados dos anos 40 e 50 marcados por edi\u00e7\u00e3o Dourada. N\u00e3o, esses DVDs n\u00e3o foram cavados de pedras preciosas, mas estas edi\u00e7\u00f5es cont\u00e9m dois ou tr\u00eas DVDs de bonus\u2026 inclusive um com a vers\u00e3o do filme digitalmente restaurada, um com recursos extensos de bonus e um que \u00e9 uma c\u00f3pia do filme com menos recursos de bonus. <\/span><span style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Parece um pouco repetitivo pra voc\u00ea? Pra mim tamb\u00e9m. <\/span><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Contudo, essa parece ser a formula m\u00e1gica, porque quando estas edi\u00e7\u00f5es especiais de DVD s\u00e3o lan\u00e7adas, elas s\u00e3o vendidas quase que imediatamente.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Esses filmes s\u00e3o verdadeiros classicos, e todos querem algo de valor hist\u00f3rio. Antes de cada lan\u00e7amento a Disney anuncia que o \u201cCofre da Disney\u201d est\u00e1 sendo aberto para reeditar um novo DVD que s\u00f3 estar\u00e1 dispon\u00edvel por um tempo limitado antes que volte para o cofre e demore para aparecer no mercado novamente. Isso provoca histeria nos fan\u00e1ticos da Disney, ent\u00e3o eles saem \u00e0s compras, para pegar o m\u00e1ximo de filmes que puderem. Fazendo com que o status do DVD de uma edi\u00e7\u00e3o limitada vire um item colecion\u00e1vel de valor. E por sinal, a edi\u00e7\u00e3o especial de DVD da Branca de Neve foi vendida por quase $40 d\u00f3lares americanos!<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">\u00c9 de se imaginar que para ver um \u2018por tr\u00e1s das cenas\u2019 exclusive \u00e9 s\u00f3 ir parao YouTube e assistir quantas vezes quiser, n\u00e3o \u00e9? <\/span><span style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Sim. Voc\u00ea pode at\u00e9 fazer isso. <\/span><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Por\u00e9m, poderia segurar em suas m\u00e3os, fisicamente os DVDs embalados cuidadosamente e com cores vibrantes com uma grande faixa que diz \u201cEdi\u00e7\u00e3o Diamante Especial\u201d? Achamos que n\u00e3o, e a Disney acha que voc\u00ea tamb\u00e9m n\u00e3o consegue.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Ent\u00e3o, o pessoal mais velho pode apreciar a volta dos cl\u00e1ssicos da Disney, mas como que esta gera\u00e7\u00e3o jovem a recebera? <\/span><span style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Eles os recebem de bra\u00e7os abertos? Como? <\/span><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Antes de cada lan\u00e7amento, a Disney traz uma cantora popular do canal Disney para cantar um remix da musica original do filme ao tocar um video musical em todos os intervalos. A Hannah Montana, cantou uma vers\u00e3o rock de \u201cUma Vez Num Sonho\u201d para a Edi\u00e7\u00e3o Platina de A Bela Adormecida. O Camp Rock dan\u00e7ou e cantou a m\u00fasica \u201cSe Uma Estrela Aparecer\u201dpara o DVD do 70o anivers\u00e1rio de Pin\u00f3quio.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Arial, sans-serif; font-size: 9pt; line-height: 115%;\">\u00c9 sucesso garantido para essa aproxima\u00e7\u00e3o do marketing ao reviver a nostalgia da Disney em seu publico mais velho, ainda assim, entrega um novo, fresco apelo \u00e0 gera\u00e7\u00e3o mais nova. Mais uma vez, a Disney n\u00e3o erra&#8230; Com essa estrat\u00e9gia de marketing, certamente n\u00e3o foi esquecido o <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/br\/resources\/home\">e-mail marketing<\/a>, que \u00e9 a forma mais direta de conversar com seus clientes. Assim como foi usada por eles, voc\u00ea tamb\u00e9m pode. Conhe\u00e7a a plataforma da <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> e suas ferramentas de <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">email marketing<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assim como muitos de voc\u00eas, gosto de ir ao Youtube ou Google para ver as entrevistas nos bastidores dos atores de um filme. E quando \u00e9 para um filme da Disney? Puxa&#8230; h\u00e1 algo nessa introdu\u00e7\u00e3o cl\u00e1ssica em que em um c\u00e9u azul aparece um grande castelo e uma fada jogando seu p\u00f3 brilhante ao&hellip;<\/p>\n","protected":false},"author":102,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11200","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Marketing M\u00e1gico da Disney: Edi\u00e7\u00e3o Especial em DVD - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/marketing-magico-da-disney-edicao-especial-em-dvd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Marketing M\u00e1gico da Disney: Edi\u00e7\u00e3o Especial em DVD - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Assim como muitos de voc\u00eas, gosto de ir ao Youtube ou Google para ver as entrevistas nos bastidores dos atores de um filme. 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