{"id":11201,"date":"2013-12-12T22:43:30","date_gmt":"2013-12-12T22:43:30","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/emailologia-passaros\/"},"modified":"2020-12-02T17:56:04","modified_gmt":"2020-12-02T17:56:04","slug":"emailologia-passaros","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/emailologia-passaros\/","title":{"rendered":"Emailologia: P\u00e1ssaros"},"content":{"rendered":"<p><span style=\"font-family: Arial, sans-serif; font-size: 9pt; line-height: 115%;\">Voc\u00ea n\u00e3o est\u00e1 orgulhos\u00edssimo dessa linda e forte \u00e1rvore que est\u00e1 a sua frente? Toda aquela dedica\u00e7\u00e3o em aguar, podar, cavar o solo e&#8230; fotossintizar (?) que fez o caminho para uma pr\u00f3spera \u00e1rvore de valor e altura consider\u00e1veis. Mesmo com um tronco robusto e folhas verdejantes vi\u00e7osas, uma \u00e1rvore ainda \u00e9 mais bonita com p\u00e1ssaros cantarolando alegremente pelos galhos. \u00c9 assim que os p\u00e1ssaros s\u00e3o atra\u00eddos para a \u00e1rvore, porque ela prov\u00ea todo o b\u00e1sico necess\u00e1rio para sua sobreviv\u00eancia. Em retorno, elem ajudam a \u00e1rvore com o processo de poliniza\u00e7\u00e3o.<\/span><\/p>\n<p><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\">Assim como h\u00e1 um relacionamento entre a \u00e1rvore e os p\u00e1ssaros onde cada um se beneficia com o outro, o networking \u00e9 crucial para sua companhia. Ele ir\u00e1 abranger o seu c\u00edrculo de influ\u00eancia e trar\u00e1 oportunidades de colabora\u00e7\u00e3o juntamente com outras empresas e publicidade para ambos os neg\u00f3cios. Qual \u00e9 a melhor forma para atrair esses p\u00e1ssaros aos seus galhos? <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">Email marketing<\/a>? Propaganda? Redes sociais? N\u00e3o, \u00e9 muito mais simples que isso.<\/span><\/p>\n<p><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\">Compare\u00e7a a todo evento de networking que puder. H\u00e1 muitos eventos\u00a0<\/span><span style=\"font-family: Arial, sans-serif; line-height: 13px;\">promovidos<\/span><span style=\"font-family: Arial, sans-serif; line-height: 13px;\">\u00a0por<\/span><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\">\u00a0pequenas empresas o ano todo e ser\u00e1 muito s\u00e1bio se atender a maioria, se n\u00e3o, todos. Estes eventos provavelmente ter\u00e3o uma lista de todos os convidados, ent\u00e3o pesquise sobre eles, antes do dia do evento. Assim como ir a uma entrevista de emprego ou ao conhecer os pais da sua namorada pela primeira vez, voc\u00ea ir\u00e1 querer mostrar o quanto voc\u00ea os respeita e se interessa pelas suas carreiras e realiza\u00e7\u00f5es. Uma palavra: LinkedIn. E mais, n\u00e3o ficamos lisonjeados quando algu\u00e9m conhece um pouco sobre n\u00f3s? E certifique-se de pronunciar seus nomes corretamente! Imagina que situa\u00e7\u00e3o desagrad\u00e1vel, voc\u00ea e o dono de uma empresa ficarem conversando por um ou dois minutos sobre como pronunciar corretamente o primeiro e \u00faltimo nome. <\/span><span style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\">Isso \u00e9 embara\u00e7oso.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Se prepare com tr\u00eas grandes ferramentas de networking. Primeiro, seu cart\u00e3o de visitas. Um cart\u00e3o de visitas \u00e9 t\u00e3o importante para o dono de um neg\u00f3cio quanto um martelo \u00e9 para o Thor. <\/span><span style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">Sim, isso \u00e9 s\u00e9rio! <\/span><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif; background-position: initial initial; background-repeat: initial initial;\">L\u00e1 se vai anos de suor, sangue e l\u00e1grimas derramadas, compensados em um \u00fanico peda\u00e7o de papel de 9x5cm. Preencha-o com o b\u00e1sico: o logo de sua empresa com suas respectivas cores e uma informa\u00e7\u00e3o para contato (endere\u00e7o do escrit\u00f3rio, telefone, fax, endere\u00e7o de e-mail e talvez at\u00e9 uma chamada para a\u00e7\u00e3o o convidando para seguir suas m\u00eddias sociais). Mas, por favor, n\u00e3o seja aquela pessoa que enche a sala de spams com seus cart\u00f5es (da mesma forma que n\u00e3o deve encher uma caixa de entrada de um cliente ao fazer <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/br\/resources\/home\">e-mail marketing<\/a>), deixando uma pilha em cada mesa, pias de banheiro ou deslizando no bolso de alguns. Os distribua genuinamente e com prop\u00f3sito!<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Arial, sans-serif; font-size: 9pt; line-height: 115%;\">A segunda ferramenta \u00e9 a que eu considero sua introdu\u00e7\u00e3o. A introdu\u00e7\u00e3o \u00e9 quando voc\u00ea apresenta a si pr\u00f3prio e o que a sua companhia faz, por\u00e9m \u00e9 mais uma hist\u00f3ria que est\u00e1 compartilhando do que um slogan de venda. Muitas pessoas ir\u00e3o gastar horas tentando aperfei\u00e7oar sua apresenta\u00e7\u00e3o pessoal, mas voc\u00ea deve se lembrar que ser\u00e1 uma conversa cara-a-cara e n\u00e3o uma apresenta\u00e7\u00e3o em um palco. Pessoas diferentes reagir\u00e3o de maneira diferente, ent\u00e3o lembre-se da mensagem que quer passar e seja flex\u00edvel em como pass\u00e1-la.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\"><span style=\"background-position: initial initial; background-repeat: initial initial;\">Ah, e claro, no m\u00e1ximo duas bebidas, por favor.<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\"><span style=\"background-position: initial initial; background-repeat: initial initial;\">A terceira ferramenta \u00e9 algo que voc\u00ea far\u00e1 ap\u00f3s o evento, que \u00e9 acompanhar. Quais eram as pessoas com quem voc\u00ea se conectou por mais tempo? Mande um pequeno email dentro das 24-48 horas seguintes, os agradecendo pela boa conversa e brevemente mencione qualquer t\u00f3pico pequeno que tenham discutido que n\u00e3o seja relacionado ao trabalho, como por exemplo o \u00faltimo epis\u00f3dio de <i>The Game of Thrones<\/i> ou o novo studio de yoga que acabou de abrir. Isso trar\u00e1 uma conex\u00e3o mais pessoal e far\u00e1 com que eles tenham sentimentos gostosos e amig\u00e1veis em rela\u00e7\u00e3o a voc\u00ea, que talvez n\u00e3o tenham com seus candidatos.<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: Arial, sans-serif; font-size: 9pt; line-height: 115%;\">Depois, expresse interesse em trabalharem juntos no futuro e sugira uma reuni\u00e3o ou um caf\u00e9 para discutirem a possibilidade e detalhes. Por \u00faltimo, crie uma assinatura de email que inclua seus links do Twitter ou LinkedIn, para que pare\u00e7a profissional e d\u00ea ao dono da empresa um meio de acesso a voc\u00ea pelos seus sites e <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/br\/email-marketing\/Features-Social-Media\">redes sociais<\/a>. A <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> estar\u00e1 aqui, para o que voc\u00ea precisar!<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"PT-BR\" style=\"font-size: 9pt; line-height: 115%; font-family: Arial, sans-serif;\"> <!--[endif]--><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea n\u00e3o est\u00e1 orgulhos\u00edssimo dessa linda e forte \u00e1rvore que est\u00e1 a sua frente? Toda aquela dedica\u00e7\u00e3o em aguar, podar, cavar o solo e&#8230; fotossintizar (?) que fez o caminho para uma pr\u00f3spera \u00e1rvore de valor e altura consider\u00e1veis. Mesmo com um tronco robusto e folhas verdejantes vi\u00e7osas, uma \u00e1rvore ainda \u00e9 mais bonita com&hellip;<\/p>\n","protected":false},"author":102,"featured_media":3482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emailologia: P\u00e1ssaros - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/emailologia-passaros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emailologia: P\u00e1ssaros - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea n\u00e3o est\u00e1 orgulhos\u00edssimo dessa linda e forte \u00e1rvore que est\u00e1 a sua frente? Toda aquela dedica\u00e7\u00e3o em aguar, podar, cavar o solo e&#8230; fotossintizar (?) que fez o caminho para uma pr\u00f3spera \u00e1rvore de valor e altura consider\u00e1veis. 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