{"id":11203,"date":"2013-12-19T04:20:53","date_gmt":"2013-12-19T04:20:53","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/crowdfunding-nao-e-para-os-pobres-de-coracao\/"},"modified":"2020-10-14T15:04:12","modified_gmt":"2020-10-14T15:04:12","slug":"crowdfunding-nao-e-para-os-pobres-de-coracao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/crowdfunding-nao-e-para-os-pobres-de-coracao\/","title":{"rendered":"Crowdfunding: N\u00e3o \u00e9 Para Os Pobres de Cora\u00e7\u00e3o"},"content":{"rendered":"

Assim como come\u00e7ar um novo neg\u00f3cio, embarcar em uma campanha de crowdfunding deve ser tratada com seriedade e tamb\u00e9m planejada meses antes de voc\u00ea apertar ‘ir ao vivo” na plataforma de crowdfunding de sua escolha. Muitas vezes eu recebo pedidos de pessoas para que eu olhe suas campanhas. Me perguntam o por que ningu\u00e9m contribuiu faltando poucos dias para acabar a campanha. E toda vez \u00e9 tristemente \u00f3bvio que aquele que fez a campanha o lan\u00e7ou sem qualquer planejamento estrat\u00e9gico antes de ir ao vivo.<\/p>\n

O crowdfunding \u00e9 um exerc\u00edcio de um tiro s\u00f3. Acertando, ele n\u00e3o vai somente financiar seu projeto, como tamb\u00e9m ir\u00e1 colocar sua reputa\u00e7\u00e3o como um profissional e operador efetivo em seu campo de escolha. Errando, n\u00e3o importa qu\u00e3o maravilhoso foi o motivo pelo qual fez este projeto, ter\u00e1 que lidar com um furo em sua reputa\u00e7\u00e3o sobre sua falha tentativa.<\/p>\n

Abaixo est\u00e3o os cinco ingredientes essenciais para se ter sucesso em uma campanha de crowdfunding:<\/p>\n

    \n
  1. Domine sua mensagem.<\/b>\u00a0Com o ru\u00eddo ensurdecedor de tanta coisa na internet constantemente tocar em segundo plano, a sua mensagem precisa atravessar e capturar seus contribuidores em potencial. Sua campanha precisa ser pungente ou brincalhona. Estas s\u00e3o as duas raz\u00f5es pelas quais as coisas ficam virais na internet. Fa\u00e7a sua campanha t\u00e3o atraente que ele ir\u00e1 inspirar outros a compartilh\u00e1-la.<\/li>\n
  2. Saia da sua rede.<\/b>\u00a0Promova para aqueles que sabe que v\u00e3o fazer parte de sua estrat\u00e9gia de colaborador, mas voc\u00ea tamb\u00e9m precisa encontrar aqueles indiv\u00edduos que voc\u00ea n\u00e3o conhece, ou seja, pessoas que est\u00e3o alinhados ou interessadas no seu tipo de projeto ou start-up. H\u00e1 um mercado para tudo e em torno desses mercados est\u00e3o aqueles interessados \u200b\u200bnesse mercado espec\u00edfico. Encontre essas pessoas. Participe de grupos on-line no Facebook, Linkedin e Google+. V\u00e1 off-line e encontre organiza\u00e7\u00f5es de um tema semelhante ao que voc\u00ea est\u00e1 fazendo e conte \u00e0s suas redes sobre sua campanha.<\/li>\n
  3. Trabalhe com um colaborador.<\/b>\u00a0Em sua busca por pessoas que n\u00e3o conhece, voc\u00ea poder\u00e1 descobrir uma organiza\u00e7\u00e3o com uma rede larga que pode benefici\u00e1-lo com uma alian\u00e7a com voc\u00ea ou sua organiza\u00e7\u00e3o. Colabore com eles para promover sua campanha e d\u00ea a eles benef\u00edcios.<\/li>\n
  4. Encontre um influente<\/b>\u00a0Aqueles com um p\u00fablico grande precisam de conte\u00fado ou pontos de interesse que os mantenha a vista do p\u00fablico. Encontre blogueiros ou figurantes p\u00fablicos para endorsar seu projeto para uma exposi\u00e7\u00e3o futura.<\/li>\n
  5. Crie uma linha do tempo<\/b>\u00a0Fazer um mapeamenteo de todas as tarefas que precisam ser feitas, assim como encontrar colaboradores ou influentes \u00e9 necess\u00e1rio, antes da data de inaugura\u00e7\u00e3o. Inclusive, todos os comunicados que ser\u00e3o lan\u00e7ados antes e durante a campanha precisam ser escritos, tamb\u00e9m antes da data de lan\u00e7amento, para que voc\u00ea possa estar livre para qualquer oportunidade promocional inesperada ap\u00f3s apertar o bot\u00e3o que fa\u00e7a seu projeto se iniciar.<\/li>\n<\/ol>\n

    A essencia para o crowdfunding \u00e9 que as pessoas querem fazer parte de algo maior. Fa\u00e7a disso, algo que vale a pena se participar.<\/p>\n

    Caso queira conhecer um pouco mais sobre como a Benchmark Email<\/a> pode te ajudar, continue antenado. Na arte de fazer email marketing<\/a>, eles dominam. Aproveite e fa\u00e7a sua primeira campanha de e-mail marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Assim como come\u00e7ar um novo neg\u00f3cio, embarcar em uma campanha de crowdfunding deve ser tratada com seriedade e tamb\u00e9m planejada meses antes de voc\u00ea apertar ‘ir ao vivo” na plataforma de crowdfunding de sua escolha. Muitas vezes eu recebo pedidos de pessoas para que eu olhe suas campanhas. Me perguntam o por que ningu\u00e9m contribuiu…<\/p>\n","protected":false},"author":156,"featured_media":3516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nCrowdfunding: N\u00e3o \u00e9 Para Os Pobres de Cora\u00e7\u00e3o - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/crowdfunding-nao-e-para-os-pobres-de-coracao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdfunding: N\u00e3o \u00e9 Para Os Pobres de Cora\u00e7\u00e3o - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Assim como come\u00e7ar um novo neg\u00f3cio, embarcar em uma campanha de crowdfunding deve ser tratada com seriedade e tamb\u00e9m planejada meses antes de voc\u00ea apertar ‘ir ao vivo” na plataforma de crowdfunding de sua escolha. 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