{"id":11213,"date":"2014-01-08T03:47:39","date_gmt":"2014-01-08T03:47:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/"},"modified":"2020-02-08T23:22:59","modified_gmt":"2020-02-08T23:22:59","slug":"planejamento-de-conteudo-para-pequenas-empresas-em-2014","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/","title":{"rendered":"Planejamento de Conte\u00fado para Pequenas Empresas em 2014"},"content":{"rendered":"<p>Propriet\u00e1rios de pequenas empresas parecem encontrar-se sempre em uma situa\u00e7\u00e3o dif\u00edcil quando se trata de desenvolvimento de conte\u00fado. Eles parecem ter tempo somente para criar conte\u00fado suficiente para sobreviver. Eles fazem alguns posts por m\u00eas, postam nas m\u00eddias sociais e alteram seu site quando surgem promo\u00e7\u00f5es e outras coisas. No entanto, eles tendem a n\u00e3o ter tempo ou recurso para criar e gerenciar um plano de marketing de conte\u00fado em grande escala &#8211; mesmo que o conte\u00fado continua a mostrar ser uma forma eficaz de gerar tr\u00e1fego, criar a consci\u00eancia da marca e trazer novos clientes.<\/p>\n<p>Se voc\u00ea est\u00e1 terceirizando o desenvolvimento do conte\u00fado, e-mail marketing e m\u00eddias sociais ou est\u00e1 cuidando disso voc\u00ea mesmo, certifique-se que 2014 \u00e9 o ano em que voc\u00ea criar\u00e1 um plano de conte\u00fado funcional para o seu neg\u00f3cio. Em quest\u00e3o de poucas horas voc\u00ea pode criar clareza, ter tudo organizado, saber sobre o que vai escrever, e ter um cronograma de quando e como vai criar conte\u00fado para o ano.<\/p>\n<h2>Como Crio Um Planejamento Para o Meu Neg\u00f3cio?<\/h2>\n<p>N\u00e3o h\u00e1 jeito certo para criar um planejamento de conte\u00fado para o seu neg\u00f3cio. Seu planejamento de conte\u00fado ser\u00e1 \u00fanico no sentido de que ir\u00e1 apontar \u00e0 sua empresa especificamente e as metas e objetivos do seu marketing online. O mais importante \u00e9 ter em mente que precisa desenvolver um plano funcional que fa\u00e7a sentido para as necessidades do seu conte\u00fado e um plano que seja real\u00edstico ao seu or\u00e7amento e tempo para se comprometer.<\/p>\n<h2>O Que Incluir no Seu Planejamento de Conte\u00fado<\/h2>\n<p>Aqui est\u00e1 uma lista do que voc\u00ea pode incluir no seu planejamento de conte\u00fado:<\/p>\n<ul>\n<li><b>Um or\u00e7amento para o desenvolvimento de conte\u00fado. <\/b> Quanto gastar com conte\u00fado? O or\u00e7amento ser\u00e1 somente para o blog? E as p\u00e1ginas do site? Posts de visitantes (Guest blogging)? Gerenciamento das M\u00eddias Sociais?<\/li>\n<li><b> Avalia\u00e7\u00e3o de seu site atual e conte\u00fado. <\/b> O que voc\u00ea est\u00e1 produzindo atualmente? Como seu conte\u00fado pode ser melhorado? Quais oportunidades existem?<\/li>\n<li><b>Quem criar\u00e1 o conte\u00fado.<\/b> Voc\u00ea que escrever\u00e1 o conte\u00fado? Um empregado? Um redator freelancer? Quem ter\u00e1 a palavra final, antes de o conte\u00fado ser publicado?<\/li>\n<li><b>Uma lista de Palavras-Chave.<\/b> Quais palavras voc\u00ea est\u00e1 colocando como chave? Qual \u00e9 a principal? Como \u00e9 que voc\u00ea integrar\u00e1 as palavras \u2013chave ao seu conte\u00fado?<\/li>\n<li><b>Uma agenda para postagens nas m\u00eddias sociais. <\/b> Quando? Qu\u00e3o frequente? E em quais m\u00eddias sociais o conte\u00fado ser\u00e1 distribu\u00eddo? Quais # (tags) ser\u00e3o usados? Qual ferramenta de gerenciamento de m\u00eddias sociais ser\u00e1 usado? Qual ferramenta de email marketing voc\u00ea usar\u00e1 para enviar emails com conte\u00fado?<\/li>\n<li><b>Um calend\u00e1rio editorial.<\/b> Que dias voc\u00ea postar\u00e1? Que hora do dia? Quantos posts por semana? Voc\u00ea ir\u00e1 deixar seus posts do blog j\u00e1 preparados para serem postados? Quem ir\u00e1 inserir o conte\u00fado em seu blog\/site? Quantas campanhas de e-mail marketing ser\u00e1 feita?<\/li>\n<li><b>Uma lista de t\u00f3picos.<\/b> Sobre o que quer escrever? Sobre o que seus usu\u00e1rios se interessam? Quais assuntos precisam ser tratados?<\/li>\n<\/ul>\n<p>Essas s\u00e3o algumas das coisas principais que precisar\u00e1 incluir em seu planejamento de conte\u00fado. Lembre-se, seu planejamento n\u00e3o precisa ser muito complexo. Muitos usam um arquivo no excel para organizar-se. Seja simples e direto!<\/p>\n<p>Sua pequena empresa tem um planejamento de conte\u00fado? Por que? Por que n\u00e3o? Voc\u00ea planeja criar uma este ano? Pensa na Benchmark Email para te ajudar?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Propriet\u00e1rios de pequenas empresas parecem encontrar-se sempre em uma situa\u00e7\u00e3o dif\u00edcil quando se trata de desenvolvimento de conte\u00fado. Eles parecem ter tempo somente para criar conte\u00fado suficiente para sobreviver. Eles fazem alguns posts por m\u00eas, postam nas m\u00eddias sociais e alteram seu site quando surgem promo\u00e7\u00f5es e outras coisas. No entanto, eles tendem a n\u00e3o&hellip;<\/p>\n","protected":false},"author":259,"featured_media":3912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planejamento de Conte\u00fado para Pequenas Empresas em 2014 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planejamento de Conte\u00fado para Pequenas Empresas em 2014 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Propriet\u00e1rios de pequenas empresas parecem encontrar-se sempre em uma situa\u00e7\u00e3o dif\u00edcil quando se trata de desenvolvimento de conte\u00fado. Eles parecem ter tempo somente para criar conte\u00fado suficiente para sobreviver. Eles fazem alguns posts por m\u00eas, postam nas m\u00eddias sociais e alteram seu site quando surgem promo\u00e7\u00f5es e outras coisas. No entanto, eles tendem a n\u00e3o&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-08T03:47:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-08T23:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/GB_Nolan_Wilson-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nolan Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nolan Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/\"},\"author\":{\"name\":\"Nolan Wilson\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/be2ab1fa02b85cc8e2fc3226c6019d68\"},\"headline\":\"Planejamento de Conte\u00fado para Pequenas Empresas em 2014\",\"datePublished\":\"2014-01-08T03:47:39+00:00\",\"dateModified\":\"2020-02-08T23:22:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/\"},\"wordCount\":605,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/10\\\/GB_Nolan_Wilson-4.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/\",\"name\":\"Planejamento de Conte\u00fado para Pequenas Empresas em 2014 - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/10\\\/GB_Nolan_Wilson-4.png\",\"datePublished\":\"2014-01-08T03:47:39+00:00\",\"dateModified\":\"2020-02-08T23:22:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/10\\\/GB_Nolan_Wilson-4.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/10\\\/GB_Nolan_Wilson-4.png\",\"width\":660,\"height\":438},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Planejamento de Conte\u00fado para Pequenas Empresas em 2014\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"name\":\"Benchmark Email em Portugu\u00eas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkBR\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/be2ab1fa02b85cc8e2fc3226c6019d68\",\"name\":\"Nolan Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/702463fc2a2649df7d33529c22f43d559b41753572081d25fee2a03801c21d88?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/702463fc2a2649df7d33529c22f43d559b41753572081d25fee2a03801c21d88?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/702463fc2a2649df7d33529c22f43d559b41753572081d25fee2a03801c21d88?s=96&d=mm&r=g\",\"caption\":\"Nolan Wilson\"},\"description\":\"Nolan Wilson is a freelance writer and owner of nolanwilsonfreelance.com. He specializes in content development, SEO, social media and article marketing, and works with SMBs to help them create content for their websites that enhances internet marketing and SEO campaigns. He has a Bachelor's Degree in Media, Information &amp; Technolculture, and a Master's Degree in Library and Information Science from the University of Western Ontario.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/author\\\/nolanwilson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Planejamento de Conte\u00fado para Pequenas Empresas em 2014 - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/","og_locale":"en_US","og_type":"article","og_title":"Planejamento de Conte\u00fado para Pequenas Empresas em 2014 - Benchmark Email","og_description":"Propriet\u00e1rios de pequenas empresas parecem encontrar-se sempre em uma situa\u00e7\u00e3o dif\u00edcil quando se trata de desenvolvimento de conte\u00fado. Eles parecem ter tempo somente para criar conte\u00fado suficiente para sobreviver. Eles fazem alguns posts por m\u00eas, postam nas m\u00eddias sociais e alteram seu site quando surgem promo\u00e7\u00f5es e outras coisas. No entanto, eles tendem a n\u00e3o&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/","og_site_name":"Benchmark Email em Portugu\u00eas","article_publisher":"https:\/\/www.facebook.com\/BenchmarkBR","article_published_time":"2014-01-08T03:47:39+00:00","article_modified_time":"2020-02-08T23:22:59+00:00","og_image":[{"width":660,"height":438,"url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/GB_Nolan_Wilson-4.png","type":"image\/png"}],"author":"Nolan Wilson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nolan Wilson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/"},"author":{"name":"Nolan Wilson","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/be2ab1fa02b85cc8e2fc3226c6019d68"},"headline":"Planejamento de Conte\u00fado para Pequenas Empresas em 2014","datePublished":"2014-01-08T03:47:39+00:00","dateModified":"2020-02-08T23:22:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/"},"wordCount":605,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/GB_Nolan_Wilson-4.png","articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/","url":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/","name":"Planejamento de Conte\u00fado para Pequenas Empresas em 2014 - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/GB_Nolan_Wilson-4.png","datePublished":"2014-01-08T03:47:39+00:00","dateModified":"2020-02-08T23:22:59+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/GB_Nolan_Wilson-4.png","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/GB_Nolan_Wilson-4.png","width":660,"height":438},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/br\/blog\/planejamento-de-conteudo-para-pequenas-empresas-em-2014\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/br\/"},{"@type":"ListItem","position":2,"name":"Planejamento de Conte\u00fado para Pequenas Empresas em 2014"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/br\/#website","url":"https:\/\/www.benchmarkemail.com\/br\/","name":"Benchmark Email em Portugu\u00eas","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/br\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkBR"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/br\/#\/schema\/person\/be2ab1fa02b85cc8e2fc3226c6019d68","name":"Nolan Wilson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/702463fc2a2649df7d33529c22f43d559b41753572081d25fee2a03801c21d88?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/702463fc2a2649df7d33529c22f43d559b41753572081d25fee2a03801c21d88?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/702463fc2a2649df7d33529c22f43d559b41753572081d25fee2a03801c21d88?s=96&d=mm&r=g","caption":"Nolan Wilson"},"description":"Nolan Wilson is a freelance writer and owner of nolanwilsonfreelance.com. He specializes in content development, SEO, social media and article marketing, and works with SMBs to help them create content for their websites that enhances internet marketing and SEO campaigns. He has a Bachelor's Degree in Media, Information &amp; Technolculture, and a Master's Degree in Library and Information Science from the University of Western Ontario.","url":"https:\/\/www.benchmarkemail.com\/br\/author\/nolanwilson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/users\/259"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/comments?post=11213"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/posts\/11213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media\/3912"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/media?parent=11213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/categories?post=11213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/br\/wp-json\/wp\/v2\/tags?post=11213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}