{"id":11216,"date":"2014-01-14T04:06:05","date_gmt":"2014-01-14T04:06:05","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/ding-dong-a-neutralidade-da-internet-esta-morta\/"},"modified":"2020-12-02T17:49:57","modified_gmt":"2020-12-02T17:49:57","slug":"ding-dong-a-neutralidade-da-internet-esta-morta","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/ding-dong-a-neutralidade-da-internet-esta-morta\/","title":{"rendered":"Ding Dong, a Neutralidade da Internet est\u00e1 Morta"},"content":{"rendered":"<p>Se voc\u00ea n\u00e3o tem acompanhado as not\u00edcias, a corte federal acabou de ignorar a neutralidade da internet em favor de provedores de banda larga para segrega\u00e7\u00e3o de tipos de informa\u00e7\u00e3o e o fornecimento de tratamento diferencial conforme seus pr\u00f3prios crit\u00e9rios.\u00a0 Muito experts (inclusive este que vos fala) est\u00e3o muito preocupados com as implica\u00e7\u00f5es dessa decis\u00e3o. \u00a0At\u00e9 agora, as regras da internet simplesmente atestavam que \u2018toda informa\u00e7\u00e3o \u00e9 criada igualmente\u2019 e que os Provedores de Internet (ISPs), legalmente, n\u00e3o podem dar prefer\u00eancia a certos tiops de informa\u00e7\u00e3o.<\/p>\n<p>Agora, foi tudo por \u00e1gua abaixo.\u00a0 Os provedores de internet tem a habilidade de interferir com sua pr\u00f3pria rede e base de clientes e dar prefer\u00eancia para quem eles quiserem e como quiserem.\u00a0 Existem algumas boas raz\u00f5es para os ISPs quererem essa habilidade; no entanto, isso tamb\u00e9m pode ser como uma figurativa Caixa de Pandora que os ISPs podem usar a seu bel-prazer, seja para o bem ou para um lucro semi-mopolizado..<\/p>\n<p>Imagine se voc\u00ea tiver que paga uma taxa extra para ver videos, ou jogar online, ou at\u00e9 mesmo para acessar o seu site favorito.\u00a0 Basicamente, se eles quiserem, os ISPs podem cobrar o seu acesso a internet como se fosse um servi\u00e7o de tv a cabo, restringindo acesso a algumas partes da rede a menos que voc\u00ea pague a mais por isso.<\/p>\n<div>\n<p>Al\u00e9m disso tudo, isso pavimenta o caminho para tratamento preferencial aos websites.\u00a0 Imagine se uma companhia paga a um ISP por uma velocidade maior que seus competidores.\u00a0 De repente, as preocupa\u00e7\u00f5es com SEO dariam lugar ao quanto os sites estariam dispostos a pagar aos ISP para deixar um usu\u00e1rio visitar seu dom\u00ednio.<\/p>\n<p>Quer isso aconte\u00e7a ou n\u00e3o depende dos ISPs. Mas eu n\u00e3o ficaria surpreso se come\u00e7assemos a ver alguns sites ou servi\u00e7os desaparecerem da vista de alguns usu\u00e1rios.\u00a0 Como mencionei, em alguns casos, pode ser algo bom.\u00a0 Mas n\u00f3s s\u00f3 podemos esperar que n\u00e3o seja usado de maneira maliciosa.<\/p>\n<p>A grande pergunta agora \u00e9: como isso vai afetar o <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">email marketing<\/a>.\u00a0 N\u00f3s da <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> s\u00f3 podemos especular, mas vamos cruzar os dedos e rezar para n\u00e3o sermos atingidos por essas mudan\u00e7as em nosso <a href=\"https:\/\/www.benchmarkemail.com\/br\/resources\/\">e-mail marketing<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea n\u00e3o tem acompanhado as not\u00edcias, a corte federal acabou de ignorar a neutralidade da internet em favor de provedores de banda larga para segrega\u00e7\u00e3o de tipos de informa\u00e7\u00e3o e o fornecimento de tratamento diferencial conforme seus pr\u00f3prios crit\u00e9rios.\u00a0 Muito experts (inclusive este que vos fala) est\u00e3o muito preocupados com as implica\u00e7\u00f5es dessa decis\u00e3o.&hellip;<\/p>\n","protected":false},"author":286,"featured_media":3480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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