{"id":11217,"date":"2014-01-22T23:16:07","date_gmt":"2014-01-22T23:16:07","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/10-dicas-email-construir-mega-engajamento\/"},"modified":"2020-10-14T12:57:21","modified_gmt":"2020-10-14T12:57:21","slug":"10-dicas-email-construir-mega-engajamento","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/10-dicas-email-construir-mega-engajamento\/","title":{"rendered":"10 Dicas de Email para Construir o Mega-Engajamento."},"content":{"rendered":"

Campanhas de Email Marketing<\/a> n\u00e3o podem ser apenas raios de enviar e rezar. Elas precisam tamb\u00e9m saber engajar seus leitores e te ajudar a melhorar o relacionamento que voc\u00ea tem criado com eles desde que eles se inscreveram paa receber seus emails. Engajamento \u00e9 como o Santo Graal dos marqueteiros e \u00e9 a ess\u00eancia de uma campanha de sucesso. Aplique essas 10 dicas e transforme sua estrat\u00e9gia de engajamento numa estrat\u00e9gia de mega-engajamento!<\/p>\n

    \n
  1. Agrade\u00e7a e ofere\u00e7a algo.<\/b> Nem toda mensagem deve ser focada em vendas,vendas e mais vendas. E-mail Marketing<\/a> \u00e9 sobre relacionamento, ent\u00e3o agrade\u00e7a aos seus leitores e n\u00e3o pare por a\u00ed. D\u00ea a eles alguns brindes pela interal\u00e7\u00e3o com a sua marca e eles estar\u00e3o convertidos por toda a vida.<\/li>\n
  2. Fa\u00e7a muitas perguntas.<\/b> Quando voc\u00ea integra uma pergunta no seu conte\u00fado, voc\u00ea captura a imagina\u00e7\u00e3o dos seus clientes. Eles se sentiram compelidos a ler seu email para descobrir a resposta e isso resultar\u00e1 em um aumento na sua taxa de abertura.<\/li>\n
  3. O poder do P.S.<\/b> Voc\u00ea pode humanizar seus emails com a simples t\u00e1tica de adicionar um P.S. no finalo. N\u00e3o apenas dar\u00e1 a impress\u00e3o de que vc quis passar uma informa\u00e7\u00e3o de \u00faltima hora, como tamb\u00e9m passar\u00e1 a ideia de que foi um ser humano de verdade, com falhas e defeitos que escreveu o email, e n\u00e3o uma m\u00e1quina.<\/li>\n
  4. Escreva como uma pessoa de verdade.<\/b> J\u00e1 que estamos no assunto de ter seus emails escritos por uma pessoa de verdade, d\u00ea um passo al\u00e9m na humaniza\u00e7\u00e3o do seu email e escreva de uma maneira casual, informal e amistosa. Voc\u00ea n\u00e3o est\u00e1 escrevendo uma tese de doutorado e ao mesmo tempo, n\u00e3o deixe sua mensagem se perder no meio de g\u00edrias em excesso ou pior, erros de portugu\u00eas.<\/li>\n
  5. Prazos sempre funcionam.<\/b> Qualquer Chamada para A\u00e7\u00e3o (CPA) vale a pena se tiver um prazo integrado. Caso contr\u00e1rio, n\u00e3o sera de grande ajuda. \u00c9 perda de tempo dizer ao seu cliente que voc\u00ea quer que eles fnalizem a compra, ou tomem qualquer outra a\u00e7\u00e3o, a menos que voc\u00ea diga que eles tem at\u00e9 as 15 horas de ter\u00e7a-feira!<\/li>\n
  6. Seja claro.<\/b> Alguns marqueteiros tem medo de offender seus clients se eles fizerem alguma CPA , mas essa pen a verdade, uma ideia contra-produtiva. N\u00e3o trate seus leitores como idiotas, mas tenha certeza de que a CPA \u00e9 extremamente clara e direta e n\u00e3o deixe nenhuma margem para d\u00favida.<\/li>\n
  7. Inscreva-se para receber emails.<\/b> Pode parecer absurdo, pedir para marketeiros se inscreverem para receber emails de outras marcas, mas essa \u00e9 a melhor maneira de entender o status atual do Mercado e ter grandes ideias que podem ser implementadas nas suas pr\u00f3prias campanhas. Al\u00e9m do mais, n\u00e3o faz mal nenhum aprender com os mestres.<\/li>\n
  8. Grandes poderes da matem\u00e1tica.<\/b> Mergulhe em n\u00fameros. Existem diversos livros de psicologia que falam que ter um n\u00famero escrito em sua forma b\u00e1sica ao inv\u00e9s de por extenso prende aten\u00e7\u00e3o. Ent\u00e3o nunca escreva um n\u00famero se voc\u00ea puder incluir os d\u00edgitos!<\/li>\n
  9. Eles sabem seus nomes.<\/b> N\u00e3o trabalhe com muita personaliza\u00e7\u00e3o ao ponto em que seu email soe um pouco carente demais. Escrever o nome dos clientes algumas vezes no email j\u00e1 \u00e9 personalizado o suficiente sem parecer estranho.<\/li>\n
  10. Descanse.<\/b> Que leitor seu ir\u00e1 abra\u00e7ar a sua mensagem depois do terceiro email di\u00e1rio? A menos que eles sejam f\u00e1naticos pela sua marca, que tenham o logo da sua empresa tatuado no bra\u00e7o ou no peito, eles ir\u00e3o encarar isso como spam. Apenas lance emails quando voc\u00ea tem algo de importante para dizer!Integre essas dicas da Benchmark Email<\/a> \u00e0 sua campanha, fique de olho e veja a melhoria gritante nas suas m\u00e9tricas!<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Campanhas de Email Marketing n\u00e3o podem ser apenas raios de enviar e rezar. Elas precisam tamb\u00e9m saber engajar seus leitores e te ajudar a melhorar o relacionamento que voc\u00ea tem criado com eles desde que eles se inscreveram paa receber seus emails. Engajamento \u00e9 como o Santo Graal dos marqueteiros e \u00e9 a ess\u00eancia de…<\/p>\n","protected":false},"author":139,"featured_media":3575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 Dicas de Email para Construir o Mega-Engajamento. - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/10-dicas-email-construir-mega-engajamento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Dicas de Email para Construir o Mega-Engajamento. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Campanhas de Email Marketing n\u00e3o podem ser apenas raios de enviar e rezar. Elas precisam tamb\u00e9m saber engajar seus leitores e te ajudar a melhorar o relacionamento que voc\u00ea tem criado com eles desde que eles se inscreveram paa receber seus emails. 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