{"id":11224,"date":"2014-02-11T03:00:44","date_gmt":"2014-02-11T03:00:44","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/email-continuar-liderar-marketing-online\/"},"modified":"2020-10-14T15:07:59","modified_gmt":"2020-10-14T15:07:59","slug":"email-continuar-liderar-marketing-online","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/email-continuar-liderar-marketing-online\/","title":{"rendered":"Email continua a liderar o Marketing Online"},"content":{"rendered":"<p>O Relat&oacute;rio State of Marketing 2014 feito pela SalesForce foi o resultado de um question&aacute;rio feito com os melhores marqueteiros digitais da atualidade e eles proveram um olhar &uacute;nico para onde o marketing de hoje est&aacute; se encaminhando.  Um dos resultados mais interessantes foi que o <a href=\"https:\/\/www-new.benchmarkemail.com\/br\">email marketing<\/a> continua a liderar sobre todos os outros canais, com 88% dos entrevistados informando que dizendo que e-mail marketing &eacute; a sua principal &aacute;rea de foco de marketing, a frente do marketing em redes sociais em 10 pontos.<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-continuar-liderar-marketing-online\/#97_dos_marqueteiros_diz_que_e-mail_e_1\" >97% dos marqueteiros diz que e-mail &eacute; #1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-continuar-liderar-marketing-online\/#A_maioria_dos_marqueteiros_planejam_aumentar_seu_envio_de_e-mails\" >A maioria dos marqueteiros planejam aumentar seu envio de e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-continuar-liderar-marketing-online\/#As_taxas_de_conversao_sao_o_principal_objetivo\" >As taxas de convers&atilde;o s&atilde;o o principal objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-continuar-liderar-marketing-online\/#Newsletters_sao_os_principais_tipos_de_campanhas\" >Newsletters s&atilde;o os principais tipos de campanhas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"97_dos_marqueteiros_diz_que_e-mail_e_1\"><\/span>97% dos marqueteiros diz que e-mail &eacute; #1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quando adicionamos que 9% dos entrevistados que atestaram que eles planejam usar <a href=\"https:\/\/ui.benchmarkemail.com\/br\/resources\/home\">e-mail marketing<\/a> em 2014, n&oacute;s chegamos a impressionantes 97% de todos os marqueteiros, o que &eacute; muito acima da m&eacute;dia. Sem d&uacute;vidas, o e-mail marketing est&aacute; t&atilde;o na frente das demais m&iacute;dias como principal &aacute;rea de foco que algumas delas desaparecem em compara&ccedil;&atilde;o.  Depois de m&iacute;dias sociais com 78%, os maiores n&uacute;meros s&atilde;o os de SEM\/SEO com 73%, rede de display\/banners com 64%, m&eacute;tricas sociais com 60% e publicidade social com cerca de 57%.  Algumas menos favor&aacute;veis estrat&eacute;gias como gerenciamento de oferta com 32%, site personalizado com 29%, venda guia com 27% e lembretes por SMS com meros 18%<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_maioria_dos_marqueteiros_planejam_aumentar_seu_envio_de_e-mails\"><\/span>A maioria dos marqueteiros planejam aumentar seu envio de e-mails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dada a prioriza&ccedil;&atilde;o do e-mail marketing, n&atilde;o &eacute; novidade que o relat&oacute;rio descobriu que em rela&ccedil;&atilde;o a aumentar o or&ccedil;amento de marketing deste ano, 58% dos entrevistados informaram que ir&atilde;o aplica mais fundos nas campanhas de e-mail marketing, 57% deles ir&atilde;o aumentar o or&ccedil;amento das redes sociais, 54% em SEM\/SEM e apenas 43% em rede de display\/banner.   Os recursos alocados pelos marqueteiros online tamb&eacute;m s&atilde;o muito importantes, 13% informaram que eles tem mais de 5 pessoas na sua equipe deles, outros 13% disseram ter 4 ou 5 na equipe, 46% afirmaram que 2 ou 3 pessoas trabalham com e-mail e apenas 28% disseram que tem apenas uma pessoa para cuidar de e-mail.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"As_taxas_de_conversao_sao_o_principal_objetivo\"><\/span>As taxas de convers&atilde;o s&atilde;o o principal objetivo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quando se fala de prioridades de marketing, 47% dos participantes informaram que aumentar a taxa de convers&atilde;o &eacute; o principal objetivo, seguido bem de perto pelos 46% que querem aumentar o conhecimento da marca.  Depois desses dois, temos 29% querendo aumentar a cole&ccedil;&atilde;o, verifica&ccedil;&atilde;o e utiliza&ccedil;&atilde;o de informa&ccedil;&otilde;es comportamentais e com um por cento atr&aacute;s, temos 28% querendo aumentar o n&uacute;mero de inscritos.  Com 24% com desejo de melhorar as m&eacute;tricas e resultados dos canais digitais em quinto lugar na pesquisa e em sexto lugar, temos 22% dos participantes informando que aumento do n&uacute;mero de canais digitais utilizados &eacute; seu principal objetivo.  Os &uacute;ltimos 5 lugares ficaram com testes e otimiza&ccedil;&atilde;o (21%), aquisi&ccedil;&atilde;o ou melhoria dos esfor&ccedil;os de recolhimento de informa&ccedil;&atilde;o (20%) e com 19% cada, temos alinhamento organizacional ou aumento da colabora&ccedil;&atilde;o entre unidades de neg&oacute;cios e atribui&ccedil;&atilde;o da campanha ou identifica&ccedil;&atilde;o do papel da campanha nas vendas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Newsletters_sao_os_principais_tipos_de_campanhas\"><\/span>Newsletters s&atilde;o os principais tipos de campanhas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Campanhas conta-gotas (drip e-mails campaigns) tem como vertente mais bem sucedida as newsletters com 66%, as promo&ccedil;&otilde;es com 61% e formul&aacute;rios de opt-in com 54%.  Todas as demais op&ccedil;&otilde;es ficaram abaixo de 50%, com transa&ccedil;&otilde;es com 42%, boas vindas com 41%, opt-in atrav&eacute;s das redes sociais com 39%, reengajamento com 37%, fidelidade com 36% e p&oacute;s-vendas com 35%.  Na parte de baixo da tabela, temos reconquista com 24%, retargeting com 23%, opt-in por celular com 22%, anivers&aacute;rios com 19%, datas especiais com 17%.  Sem surpresa nenhuma, vemos carrinhos abandonados com 15%, o que geralmente indica que o cliente desistiu da compra em algum ponto. <\/p>\n<p>O volume anual de e-mails enviados anualmente continua sendo impressionante, com 6% dos entrevistados informando que enviam mais de 100 milh&otilde;es de e-mails por ano, seguido por 3% que informaram que enviam de 50 a 100 milh&otilde;es, outros 3% que enviam de 25 a 50 milh&otilde;es e 5% que enviam de 10 a 50 milh&otilde;es de e-mails.  S&atilde;o 17% dos marqueteiros online que excedem o n&uacute;mero de 10 milh&otilde;es por ano, cerca de 200 mil e-mails por semana!  Essas estat&iacute;sticas provam que o e-mail permanece como a ferramenta mais poderosa e eficaz do marqueteiro digital! Experimente a <a href=\"https:\/\/www-new.benchmarkemail.com\/br\/email-marketing\">Benchmark Email<\/a> e veja como essa maravilhosa ferramenta &eacute; f&aacute;cil!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Relat&oacute;rio State of Marketing 2014 feito pela SalesForce foi o resultado de um question&aacute;rio feito com os melhores marqueteiros digitais da atualidade e eles proveram um olhar &uacute;nico para onde o marketing de hoje est&aacute; se encaminhando. Um dos resultados mais interessantes foi que o email marketing continua a liderar sobre todos os outros&hellip;<\/p>\n","protected":false},"author":139,"featured_media":11225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email continua a liderar o Marketing Online - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-continuar-liderar-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email continua a liderar o Marketing Online - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"O Relat&oacute;rio State of Marketing 2014 feito pela SalesForce foi o resultado de um question&aacute;rio feito com os melhores marqueteiros digitais da atualidade e eles proveram um olhar &uacute;nico para onde o marketing de hoje est&aacute; se encaminhando. 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