{"id":11235,"date":"2014-02-28T09:00:08","date_gmt":"2014-02-28T09:00:08","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/conheca-a-geracao-do-celular-a-geracao-y-e-marketing-movel\/"},"modified":"2020-10-14T15:00:12","modified_gmt":"2020-10-14T15:00:12","slug":"conheca-a-geracao-do-celular-a-geracao-y-e-marketing-movel","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/conheca-a-geracao-do-celular-a-geracao-y-e-marketing-movel\/","title":{"rendered":"Conhe\u00e7a a Gera\u00e7\u00e3o do Celular: A Gera\u00e7\u00e3o Y e o Marketing M\u00f3vel"},"content":{"rendered":"<p>A Gera\u00e7\u00e3o Y sempre foi um mist\u00e9rio para a maioria das marcas. Nascidos entre 1982 e 2000, somando quase 78 milh\u00f5es de pessoas, a Gera\u00e7\u00e3o Y cresceu com a internet e os celulares. A tecnologia n\u00e3o \u00e9 nada de mais para eles e \u00e9 de grande ajuda para conseguir fazer N coisas e se divertir.<\/p>\n<p>De acordo com eMarketer, 72% da Gera\u00e7\u00e3o Y tem um smartphone, mais do que qualquer faixa et\u00e1ria. 29% possuem um iPhone; 20% tem um Samsung; e 35% tem ou um LG, Motorola ou HTC, significando que as plataformas Android e Apple reinam supremas neste grupo. A Gera\u00e7\u00e3o Y tamb\u00e9m tem usam mais aplicativos em celulares e tablets.<\/p>\n<p>Na verdade, MediaBistro diz que 53% da Gera\u00e7\u00e3o Y prefere ficar sem o olfato do que perder acesso \u00e0 tecnologia. Nossa!<\/p>\n<p>Quando se trata de plataformas m\u00f3veis, a mentalidade a as atividades dessa gera\u00e7\u00e3o dizem bastante coisa (\u00f3timo Infogr\u00e1fico da Badgeville com mais informa\u00e7\u00e3o):<\/p>\n<ul>\n<li>89% preferem escolher onde e quando trabalhar \u2013 ent\u00e3o a tecnologia m\u00f3vel deve permitir a eles trabalhar e estarem conectados de qualquer lugar atrav\u00e9s da voz, email, redes social e outros aplicativos.<\/li>\n<li>41% (e crescente) dependem somente de seus telefones para conex\u00e3o \u00e0 internet. .<\/li>\n<li>58% dos compradores online s\u00e3o da Gera\u00e7\u00e3o Y; 41% desses fazem a compra atrav\u00e9s de seus telefones \u2013 assim como no trabalho, eles tamb\u00e9m gostam de comprar onde e quando querem.<\/li>\n<li>50% usam seus smartphones para pesquisar sobre as compras \u2013 busca e informa\u00e7\u00f5es s\u00e3o muito importante para eles. .<\/li>\n<\/ul>\n<p>Ent\u00e3o, como marca, como voc\u00ea pode aproveitar das vantagens oferecidas pela mobilidade da Gera\u00e7\u00e3o Y?<\/p>\n<p>Bem, se voc\u00ea vende produtos, voc\u00ea quer assegurar que possui perfeita experi\u00eancia de com\u00e9rcio m\u00f3vel. E-commerce deve ter busca r\u00e1pida, bons pre\u00e7os, integra\u00e7\u00e3o de promo\u00e7\u00f5es incluindo redes sociais e seguran\u00e7a. Voc\u00ea deve mesclar a experi\u00eancia virtual com a f\u00edsica para que eles tenham a melhor experi\u00eancia no celular, n\u00e3o importando onde eles queiram comprar. Opini\u00f5es de usu\u00e1rios s\u00e3o importantes para a Gera\u00e7\u00e3o Y, pois eles esperando ler sobre as experi\u00eancias de outras pessoas sobre os produtos adquiridos. Seu site deve ser constru\u00eddo para poder compartilhar nas redes sociais para que essa gera\u00e7\u00e3o possa conversar com os amigos sobre os seus produtos e compartilhar a empolga\u00e7\u00e3o deles quando a compra \u00e9 finalizada. Aplicativos s\u00e3o importantes para servi\u00e7os de bancos a estacionamentos, passando por todos os servi\u00e7os relativos a viagens e muito mais.<\/p>\n<p>Se voc\u00ea est\u00e1 vendendo produtos ou servi\u00e7os, voc\u00ea quer deixar seus clientes livres para navegar pelo seu site e apresentar toda informa\u00e7\u00e3o poss\u00edvel. Voc\u00ea precise de uma estrat\u00e9gia de SEO fenomenal para que as informa\u00e7\u00f5es sobre produtos, artigos e blogs fiquem bem colocados nos mecanismos de busca. Voc\u00ea tamb\u00e9m deve permitir a compra online o mais r\u00e1pido poss\u00edvel. Se voc\u00ea estiver vendendo repetidos valores de servi\u00e7o, uma estrat\u00e9gia de aplicativo pode ser a melhor maneira, mas o m\u00ednimo que voc\u00ea vai precisar \u00e9 um design responsivo para que seu site fique bem em smartphones e tablets.<\/p>\n<p>Suporte m\u00f3vel \u00e9 necess\u00e1rio para todas as marcas. Ningu\u00e9m quer gastar bateria ficando na espera pelo atendimento telef\u00f4nico. O suporte via Twitter \u00e9 uma boa alternativa e uma ideia que a Gera\u00e7\u00e3o Y vai adorar. Suporte por email otimizado tamb\u00e9m \u00e9 uma outra necessidade.<\/p>\n<p>Para finalizar, a experi\u00eancia m\u00f3vel da sua marca n\u00e3o deve ser s\u00f3 mais uma experi\u00eancia para a Gera\u00e7\u00e3o Y, deve ser A experi\u00eancia. Ent\u00e3o fa\u00e7a do marketing m\u00f3vel o centro da sua estrat\u00e9gia se essa gera\u00e7\u00e3o for a chave do seu sucesso e eles v\u00e3o te recompensar com engajamento e fidelidade.<\/p>\n<p>Fique ligado nas novidades e dicas da <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> sobre<a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">Email Marketing<\/a> e outras ferramentas de marketing online. No <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/br\/resources\/home\">e-mail marketing<\/a> h\u00e1 sempre novidades. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Gera\u00e7\u00e3o Y sempre foi um mist\u00e9rio para a maioria das marcas. Nascidos entre 1982 e 2000, somando quase 78 milh\u00f5es de pessoas, a Gera\u00e7\u00e3o Y cresceu com a internet e os celulares. A tecnologia n\u00e3o \u00e9 nada de mais para eles e \u00e9 de grande ajuda para conseguir fazer N coisas e se divertir.&hellip;<\/p>\n","protected":false},"author":185,"featured_media":11236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a a Gera\u00e7\u00e3o do Celular: A Gera\u00e7\u00e3o Y e o Marketing M\u00f3vel - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/conheca-a-geracao-do-celular-a-geracao-y-e-marketing-movel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conhe\u00e7a a Gera\u00e7\u00e3o do Celular: A Gera\u00e7\u00e3o Y e o Marketing M\u00f3vel - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"A Gera\u00e7\u00e3o Y sempre foi um mist\u00e9rio para a maioria das marcas. Nascidos entre 1982 e 2000, somando quase 78 milh\u00f5es de pessoas, a Gera\u00e7\u00e3o Y cresceu com a internet e os celulares. 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