{"id":11238,"date":"2014-03-06T06:00:12","date_gmt":"2014-03-06T06:00:12","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/colaboracao-criativa-porque-menos-regras-sao-melhores\/"},"modified":"2020-10-14T14:49:00","modified_gmt":"2020-10-14T14:49:00","slug":"colaboracao-criativa-porque-menos-regras-sao-melhores","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/colaboracao-criativa-porque-menos-regras-sao-melhores\/","title":{"rendered":"Colabora\u00e7\u00e3o Criativa: Porque Menos regras s\u00e3o Melhores."},"content":{"rendered":"<p>Matthew E. May da <i>99u<\/i> acredita que \u201cNossa criatividade \u00e9 determinada, muitas vezes, pelo qu\u00e3o ativamente estamos engajados e focados. Algumas vezes nosso foco \u00e9 ditado por restri\u00e7\u00f5es, ou regras, as quais nos submetemos. Quanto mais focamos, mais n\u00f3s criamos. E quanto mais criamos, mais gostamos do nosso trabalho. E quanto mais agrad\u00e1vel, conveniente e eficiente a experi\u00eancia for, mais valor damos a ela. E \u00e9 aqui a quest\u00e3o: As regras mais simples criam experi\u00eancias mais eficientes.\u201d Pode parecer que Matthew est\u00e1 advogando em favor das regras, mas n\u00e3o \u00e9 verdade. Melhor que quebrar as regras completamente, ele sugere menos regras e mais simples.<\/p>\n<p>Quando estamos construindo nosso time criativo, ofere\u00e7a muita flexibilidade para que eles brinquem e criem \u2013 contanto que eles sigam as regras. Como supervisor, isso vai te ajudar a prevenir de interferir e micro gerenciar o projeto. Ainda nessa quest\u00e3o, ofere\u00e7a a sua equipe a elasticidade necess\u00e1ria para finalizar o trabalho. Permita que eles digam quando e onde se encontrar\u00e3o, como trabalhar\u00e3o e como delegar\u00e3o as responsabilidades. Sua preocupa\u00e7\u00e3o principal deve ser receber relat\u00f3rios de progresso e ver o trabalho pronto. [Mas, melhor que esperar o trabalho ficar pronto, eu recomendo quebrar o projeto em pequenas partes, cada uma com o seu prazo de entrega, o que vai permitir que voc\u00ea verifique o andamento do projeto sem interferir muito].<\/p>\n<p>Como \u00e9 da natureza dos tipos criativos, espere que as colabora\u00e7\u00f5es sejam divertidas, mas que encorajem debates e discuss\u00f5es. Uma sess\u00e3o de brainstorm gratuita n\u00e3o \u00e9 muito produtiva no que diz respeito a qualidade tanto quanto um ambiente onde as ideias s\u00e3o discutidas e desafiadas. Em uma entrevista a Mashable, por exemplo, o autor Jonah Lehrer cita estudos que mostram como \u2018encorajar o debate e discuss\u00f5es podem aumentar em 40% o n\u00famero de novas e boas ideias do grupo\u2019.<\/p>\n<p>Sua habilidade de agrupar mostra que voc\u00ea entende o tipo de pessoas que est\u00e3o saturando o mercado. \u00c9 a Gera\u00e7\u00e3o Y, como a escritora da Elite Daily Lydia Teffera diz, \u201c\u2026nunca ser\u00e3o capazes de trabalhar das oito as seis\u201d No artigo, Teffera informa que mesmo vendo nossos pais na rotina de 8 as 18, a Gera\u00e7\u00e3o Y tem se equipado com ferramentas que permitem que eles escapem das rotinas tradicionais. \u201cEles s\u00e3o capazes de m\u00faltiplas solu\u00e7\u00f5es e criam seus ambientes ideias de trabalho.\u201d Resumindo, eles tem a habilidade de criar \u2013 e criar muito bem. O que d\u00e1 a essa gera\u00e7\u00e3o a confian\u00e7a necess\u00e1ria para desejar alguma liberdade em explorar e criar, dentro da sua pr\u00f3pria agenda, no ambiente de trabalho. O que n\u00e3o quer dizer que eles n\u00e3o ir\u00e3o aparecer para trabalhar; quer dizer que o trabalho ser\u00e1 feito, mas eles aparecer\u00e3o quando for melhor para eles.<\/p>\n<p>Isso tamb\u00e9m quer dizer chega de desconfian\u00e7as. Sua equipe criativa provavelmente est\u00e1 cheia de jovens de 20, 30 e poucos que n\u00e3o querer ficar de fora. Eles querem estar no mesmo lugar que seus colegas, mesmo que estejam com seus fones de ouvido enquanto trabalham nos seus laptops ou tablets. Esses espa\u00e7os comuns d\u00e3o as pessoas um grande senso de conforto e conex\u00e3o com os empregadores tamb\u00e9m.\u201d A frase, oferecida por Don Ricker em um artigo da Work Design Magazine, astutamente resume o que se esperar de um time feito com as Gera\u00e7\u00f5es X e Y..<\/p>\n<p>Como um l\u00edder, seu trabalho \u00e9 entender a psicologia por tr\u00e1s dos v\u00e1rios tipos de personalidades, incluindo a Gera\u00e7\u00e3o Y. Seu trabalho, bem mais dif\u00edcil do que parece numa cultura corporativa onde voc\u00ea deve deixar sua equipe livre, n\u00e3o \u00e9 ditar como o processo deve ser feito e sim assegurar os resultados.<\/p>\n<p>Fique ligado nas novidades da <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> a respeito de <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">Email Marketing<\/a> e outras ferramentas de marketing online. No <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/br\/resources\/home\">e-mail marketing<\/a> h\u00e1 sempre novidades. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matthew E. May da 99u acredita que \u201cNossa criatividade \u00e9 determinada, muitas vezes, pelo qu\u00e3o ativamente estamos engajados e focados. Algumas vezes nosso foco \u00e9 ditado por restri\u00e7\u00f5es, ou regras, as quais nos submetemos. Quanto mais focamos, mais n\u00f3s criamos. E quanto mais criamos, mais gostamos do nosso trabalho. E quanto mais agrad\u00e1vel, conveniente e&hellip;<\/p>\n","protected":false},"author":309,"featured_media":11239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colabora\u00e7\u00e3o Criativa: Porque Menos regras s\u00e3o Melhores. - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/colaboracao-criativa-porque-menos-regras-sao-melhores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colabora\u00e7\u00e3o Criativa: Porque Menos regras s\u00e3o Melhores. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Matthew E. May da 99u acredita que \u201cNossa criatividade \u00e9 determinada, muitas vezes, pelo qu\u00e3o ativamente estamos engajados e focados. Algumas vezes nosso foco \u00e9 ditado por restri\u00e7\u00f5es, ou regras, as quais nos submetemos. Quanto mais focamos, mais n\u00f3s criamos. E quanto mais criamos, mais gostamos do nosso trabalho. 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An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. 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