{"id":11247,"date":"2014-03-12T09:00:22","date_gmt":"2014-03-12T09:00:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/grandes-integracoes-o-plugin-do-wordpress\/"},"modified":"2020-02-17T15:29:28","modified_gmt":"2020-02-17T15:29:28","slug":"grandes-integracoes-o-plugin-do-wordpress","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/grandes-integracoes-o-plugin-do-wordpress\/","title":{"rendered":"Grandes integra\u00e7\u00f5es: o Plugin do WordPress"},"content":{"rendered":"<p>Se o conte\u00fado \u00e9 o rei, ent\u00e3o o WordPress \u00e9 a rainha que comanda o show, e tamb\u00e9m quem d\u00e1 as ordens. \ud83d\ude42<\/p>\n<p>Desde 2003, o WordPress tem sido o software de blogs mais popular da web. Mesmo sem usar como blogs, empresas preferem usar o WordPress para executar seus sites, gra\u00e7as \u00e0 sua facilidade de uso e \u00e0 capacidade de gerenciar o site a partir de qualquer outro computador, \u00e0 leitura em motores de busca, e ao fato de que voc\u00ea n\u00e3o precisa saber nada de HTML para executar seu site.<\/p>\n<p>Ent\u00e3o n\u00e3o se preocupe, voc\u00ea n\u00e3o precisa saber nada desse tipo de linguagem:<\/p>\n<div style=\"text-align: justify;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\"class=\"aligncenter size-full\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/02\/html-code.jpg\" width=\"450\" height=\"300\" \/><\/p>\n<p>Voc\u00ea pode simplesmente criar um novo post no blog, fazer o upload de uma foto ou v\u00eddeo, ou mudar o formato da p\u00e1gina com apenas um simples painel de controle.<\/p>\n<p>Embora o WordPress tenha come\u00e7ado como um hobby para aqueles que queria fazer um blog para se divertir, fazer marketing de conte\u00fado com qualidade tem se tornado t\u00e3o importante, gerado tanta notoriedade para marcas e conquistado novos clientes que o WordPress \u00e9 agora uma ferramenta fundamental em qualquer estrat\u00e9gia de marketing.<\/p>\n<p>Criar conte\u00fados relevantes e valiosos \u00e9 apenas 30% do seu trabalho. Seu blog informativo e bem escrito n\u00e3o vai atrair ningu\u00e9m se voc\u00ea cruzar os bra\u00e7os e deix\u00e1-lo l\u00e1. E \u00e9 por isso que os outros 70% conta com o email marketing para espalh\u00e1-lo.<\/p>\n<p>Todos j\u00e1 sabem o que o email marketing \u00e9: mandar emails com newsletters, promo\u00e7\u00f5es ou pequenos an\u00fancios aos clientes para construir lealdade e gerar intera\u00e7\u00e3o entre a empresa e o cliente. Sendo assim, porque n\u00e3o unir o conte\u00fado com o email marketing para aproveitar o m\u00e1ximo do marketing online?<\/p>\n<p>A Benchmark Email possui uma nova forma de usar Plugin, o Benchmark Email Lite, que foi feito especialmente para o WordPress incorporar os benef\u00edcios do email marketing diretamente \u00e0 sua conta no WordPress.<\/p>\n<div id=\"wistia_5uar0cibrj\" class=\"wistia_embed\" style=\"width: 640px; height: 360px;\">\n<div style=\"text-align: justify;\">\n<p><object id=\"wistia_5uar0cibrj_seo\" style=\"display: block; height: 360px; position: relative; width: 640px;\" width=\"300\" height=\"150\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\"><param name=\"movie\" value=\"https:\/\/embed-ssl.wistia.com\/flash\/embed_player_v2.0.swf?2013-10-04\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"bgcolor\" value=\"#000000\" \/><param name=\"wmode\" value=\"opaque\" \/><param name=\"flashvars\" value=\"autoPlay=false&amp;banner=false&amp;controlsVisibleOnLoad=true&amp;customColor=7b796a&amp;endVideoBehavior=default&amp;fullscreenDisabled=true&amp;hdUrl%5B2pass%5D=true&amp;hdUrl%5Bext%5D=flv&amp;hdUrl%5Bheight%5D=720&amp;hdUrl%5Bsize%5D=29634396&amp;hdUrl%5Btype%5D=hdflv&amp;hdUrl%5Burl%5D=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F7da1e5840083b994fdc4add1bb306300f85b070e.bin&amp;hdUrl%5Bwidth%5D=1280&amp;mediaDuration=196.0&amp;playButtonVisible=true&amp;showPlayButton=true&amp;showPlaybar=true&amp;showVolume=true&amp;stillUrl=http%3A%2F%2Fembed.wistia.com%2Fdeliveries%2Fc4c8cf3e8a67f8058e71db31a447f7334e624ee1.jpg%3Fimage_crop_resized%3D640x360&amp;unbufferedSeek=false&amp;videoUrl=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F5de2de9cee45c2105b7723fedfeeef9bf5a75bcf.bin\" \/><embed src=\"https:\/\/embed-ssl.wistia.com\/flash\/embed_player_v2.0.swf?2013-10-04\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" bgcolor=\"#000000\" flashvars=\"autoPlay=false&amp;banner=false&amp;controlsVisibleOnLoad=true&amp;customColor=7b796a&amp;endVideoBehavior=default&amp;fullscreenDisabled=true&amp;hdUrl%5B2pass%5D=true&amp;hdUrl%5Bext%5D=flv&amp;hdUrl%5Bheight%5D=720&amp;hdUrl%5Bsize%5D=29634396&amp;hdUrl%5Btype%5D=hdflv&amp;hdUrl%5Burl%5D=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F7da1e5840083b994fdc4add1bb306300f85b070e.bin&amp;hdUrl%5Bwidth%5D=1280&amp;mediaDuration=196.0&amp;playButtonVisible=true&amp;showPlayButton=true&amp;showPlaybar=true&amp;showVolume=true&amp;stillUrl=http%3A%2F%2Fembed.wistia.com%2Fdeliveries%2Fc4c8cf3e8a67f8058e71db31a447f7334e624ee1.jpg%3Fimage_crop_resized%3D640x360&amp;unbufferedSeek=false&amp;videoUrl=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F5de2de9cee45c2105b7723fedfeeef9bf5a75bcf.bin\" name=\"wistia_skzon08016_html\" style=\"display: block; height: 100%; position: relative; width: 100%;\" type=\"application\/x-shockwave-flash\" wmode=\"opaque\" \/><\/object><noscript>Benchmark Email Lite for WordPress<\/noscript><\/p>\n<\/div>\n<\/div>\n<p><script charset=\"ISO-8859-1\" src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\"><\/script> <script>\nwistiaEmbed = Wistia.embed(\"5uar0cibrj\");\n<\/script> <script charset=\"ISO-8859-1\" src=\" https:\/\/embed-ssl.wistia.com\/deliveries\/d82de110aa4fb075960fa2d21f7076ad1c096164\/file.mp4\" type=\"video\/mp4\"><\/script><\/p>\n<p>Com este plugin voc\u00ea pode criar e customizar um formul\u00e1rio de inscri\u00e7\u00e3o para adicionar a qualquer p\u00e1gina do seu site. Se os leitores n\u00e3o conseguem extrair o m\u00e1ximo do seu blog, eles podem assinar conte\u00fados digitando seus emails na caixa de inscri\u00e7\u00e3o e ent\u00e3o ser\u00e3o notificados por email quando voc\u00ea postar algo de novo, ou ainda alguma outra informa\u00e7\u00e3o. No mundo corporativo, a intera\u00e7\u00e3o constante com os clientes \u00e9 importante, e a regra se aplica tamb\u00e9m aos blogs. Leitores chegam ao seu blog, mas o que os fazem voltar sempre \u00e9 ter algo adicional para oferecer-lhes.<\/p>\n<p>Pense em newsletters semanais, artigos relevantes, novidades da ind\u00fastria, fatos divertidos, concursos aleat\u00f3rios, etc. Seus leitores v\u00e3o come\u00e7am a te ver como uma fonte de boas informa\u00e7\u00f5es, e n\u00e3o apenas como um blogger.<\/p>\n<p>O Plugin tamb\u00e9m te permite criar posts e campanhas para mandar para seus leitores, o que torna seu conte\u00fado ainda mais conveniente, uma vez que seus leitores simplesmente v\u00e3o precisar checar suas caixas de entrada para ler seu blog. Voc\u00ea tamb\u00e9m ser\u00e1 capaz de analisar relat\u00f3rios e rastrear quando e de onde vem o trafico dos seus posts.<\/p>\n<p>O Plugin \u00e9 um dos \u201cobrigat\u00f3rios\u201d para usu\u00e1rios do WordPress que querem ver sua lista de email crescer, e de uma maneira amig\u00e1vel tamb\u00e9m!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se o conte\u00fado \u00e9 o rei, ent\u00e3o o WordPress \u00e9 a rainha que comanda o show, e tamb\u00e9m quem d\u00e1 as ordens. \ud83d\ude42 Desde 2003, o WordPress tem sido o software de blogs mais popular da web. Mesmo sem usar como blogs, empresas preferem usar o WordPress para executar seus sites, gra\u00e7as \u00e0 sua facilidade&hellip;<\/p>\n","protected":false},"author":102,"featured_media":4153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[18],"class_list":["post-11247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-benchmark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grandes integra\u00e7\u00f5es: o Plugin do WordPress - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/grandes-integracoes-o-plugin-do-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grandes integra\u00e7\u00f5es: o Plugin do WordPress - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Se o conte\u00fado \u00e9 o rei, ent\u00e3o o WordPress \u00e9 a rainha que comanda o show, e tamb\u00e9m quem d\u00e1 as ordens. \ud83d\ude42 Desde 2003, o WordPress tem sido o software de blogs mais popular da web. 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