{"id":11249,"date":"2014-03-14T03:00:32","date_gmt":"2014-03-14T03:00:32","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\/"},"modified":"2020-10-14T15:16:30","modified_gmt":"2020-10-14T15:16:30","slug":"garantindo-que-seus-clientes-gostem-mesmo-de-voce","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\/","title":{"rendered":"Garantindo que Seus Clientes Gostem Mesmo de Voc\u00ea!"},"content":{"rendered":"<p>Ter um n\u00famero enorme de Curtidas no Facebook e uma base igualmente gigante de assinantes nem sempre se traduz em sucesso para a sua marca a longo prazo. Imagine que seu neg\u00f3cio online parece estar indo bem at\u00e9 que voc\u00ea v\u00ea #suaempresaehumadroga nos Trending Topics no Twitter. Essa hashtag come\u00e7a uma rea\u00e7\u00e3o em cadeia de respostas negativas e uma bagun\u00e7a generalizada e voc\u00ea come\u00e7a a se perguntar onde foi que a sua campanha deu errado. A identidade que voc\u00ea vem tentado validar para se mostrar para a sua audi\u00eancia pode n\u00e3o ser a mesma que seu p\u00fablico recebe. As marcas que procuram estabelecer um relacionamento longo com seus clientes atrav\u00e9s das redes sociais e e-mails devem focar na experi\u00eancia do usu\u00e1rio, assegurando que toda a experi\u00eancia \u00e9 f\u00e1cil, simples e o mais importante, o mais social poss\u00edvel.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\/#Senhas_frustram_os_usuarios\" >Senhas frustram os usu\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\/#Facilite_para_o_cliente\" >Facilite para o cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\/#Encoraje_o_engajamento_e_a_interacao\" >Encoraje o engajamento e a intera\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\/#E_tudo_sobre_os_seus_clientes\" >\u00c9 tudo sobre os seus clientes<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Senhas_frustram_os_usuarios\"><\/span>Senhas frustram os usu\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qualquer um que passa algum tempo online j\u00e1 ouviu falar de falhas de seguran\u00e7a, hacks e roubo de contas\u2026 e muitas das vezes isso acontece devido a senhas fracas ou f\u00e1ceis de adivinhar. Essa \u00e9 a raz\u00e3o prim\u00e1ria que os sites das grandes marcas vem tentando encorajar a criar senhas fortes que seja praticamente imposs\u00edvel de adivinhar. Restri\u00e7\u00f5es como \u201cm\u00ednimo de x n\u00fameros, caracteres especiais ou letras mai\u00fasculas e min\u00fasculas\u201d s\u00e3o bem comuns agora e o tamanho das senhas fica cada vez maior a medida que o tempo passa. Essa pol\u00edtica apenas for\u00e7a os usu\u00e1rios a criar senhas que s\u00e3o muito longas ou complicadas e estudos mostram que de10 clientes, 7 admitiram ter esquecido a senha devido a sua complexidade. Somado a isso, quest\u00f5es de seguran\u00e7a, ativa\u00e7\u00e3o pelos celulares ou outros m\u00e9todos de seguran\u00e7a apenas aumentam a frustra\u00e7\u00e3o no login\/registro e algumas vezes podem fazer com que o usu\u00e1rio desista de fazer o cadastro.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facilite_para_o_cliente\"><\/span>Facilite para o cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voc\u00ea deve exigir apenas a informa\u00e7\u00e3o absolutamente necess\u00e1ria para criar uma conta e nada mais. Se n\u00e3o h\u00e1 a necessidade de alguns requisites como informa\u00e7\u00e3o de cart\u00e3o de cr\u00e9dito, ent\u00e3o n\u00e3o se preocupe em adicionar n\u00edveis extras de seguran\u00e7a e deixe seus cliente escolherem a senha que eles se sintam confort\u00e1veis. Permita que os clientes acessem seu site com suas contas do Facebook e Twitter e se voc\u00ea tem v\u00e1rios sites, fa\u00e7a necess\u00e1rio apenas uma conta e apenas uma sess\u00e3o poder\u00e3o salvar o tempo e frustra\u00e7\u00e3o dos seus clientes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Encoraje_o_engajamento_e_a_interacao\"><\/span>Encoraje o engajamento e a intera\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Internautas est\u00e3o duas vezes mais propensos a comprar algo se eles verem uma recomenda\u00e7\u00e3o de um amigo em alguma grande rede social. Um usu\u00e1rio sem boa maneira de dar a sua opini\u00e3o sobre o produto ou compartilhar seus pensamentos sobre a sua marca v\u00e3o se sentir menos atra\u00eddos, resultando em menos engajamento e proporcionalmente, menos convers\u00f5es. Todo produto, ou site que voc\u00ea achar que pode interessar algu\u00e9m, mesmo que remotamente, deve ter um bot\u00e3o de compartilhar. Uma se\u00e7\u00e3o de coment\u00e1rios ou talvez at\u00e9 um f\u00f3rum pode ser o necess\u00e1rio para a intera\u00e7\u00e3o direta com os seus clientes e tamb\u00e9m oferecer a eles uma maneira de compartilhar as experi\u00eancias com a sua marca.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E_tudo_sobre_os_seus_clientes\"><\/span>\u00c9 tudo sobre os seus clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Focando no relacionamento com cada cliente separadamente, voc\u00ea ir\u00e3 assegurar que n\u00e3o haver\u00e1 experi\u00eancias iguais nas suas redes sociais ou emails e seus clientes v\u00e3o come\u00e7ar a perceber que eles est\u00e3o recebendo informa\u00e7\u00e3o perfeitamente criada para eles. Esquecer as informa\u00e7\u00f5es de pagamento deles ou dando uma lista gen\u00e9rica de produtos que eles podem ou n\u00e3o estar interessados vai apenas reduzir a fidelidade deles. Se a sua base de clientes aceitar, grave os dados das atividades deles junto ao seu site ou redes sociais, para melhorar a experi\u00eancia deles. Onde aspectos legais como filtros de produtos e informa\u00e7\u00f5es de pagamento devem ser lembrados atrav\u00e9s de cookies para que seus usu\u00e1rios se sintam confort\u00e1veis em seus sites, mesmo que n\u00e3o fa\u00e7am login.<\/p>\n<p>Em qualquer relacionamento, voc\u00ea deve assegurar que a outra parte est\u00e1 se divertindo, caso contr\u00e1rio, \u00e9 problema \u00e0 vista. Quando se diz respeito ao seu cliente nas redes sociais ou no <a href=\"https:\/\/www-new.benchmarkemail.com\/br\">email marketing<\/a>, esta \u00e9 a \u00fanica maneira de ter certeza de que seu relacionamento com o seu cliente ser\u00e1 longo e proveitoso!<br \/>\nFique ligado nas novidades e dicas da <a href=\"https:\/\/www-new.benchmarkemail.com\/br\/email-marketing\">Benchmark Email<\/a> sobre <a href=\"https:\/\/ui.benchmarkemail.com\/br\/resources\/home \">E-mail Marketing<\/a> e outras ferramentas de marketing online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ter um n\u00famero enorme de Curtidas no Facebook e uma base igualmente gigante de assinantes nem sempre se traduz em sucesso para a sua marca a longo prazo. Imagine que seu neg\u00f3cio online parece estar indo bem at\u00e9 que voc\u00ea v\u00ea #suaempresaehumadroga nos Trending Topics no Twitter. Essa hashtag come\u00e7a uma rea\u00e7\u00e3o em cadeia de&hellip;<\/p>\n","protected":false},"author":139,"featured_media":3658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Garantindo que Seus Clientes Gostem Mesmo de Voc\u00ea! - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garantindo que Seus Clientes Gostem Mesmo de Voc\u00ea! - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Ter um n\u00famero enorme de Curtidas no Facebook e uma base igualmente gigante de assinantes nem sempre se traduz em sucesso para a sua marca a longo prazo. Imagine que seu neg\u00f3cio online parece estar indo bem at\u00e9 que voc\u00ea v\u00ea #suaempresaehumadroga nos Trending Topics no Twitter. Essa hashtag come\u00e7a uma rea\u00e7\u00e3o em cadeia de&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-14T03:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T15:16:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/ensuring-customers-like-you.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hal Licino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hal Licino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\\\/\"},\"author\":{\"name\":\"Hal Licino\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/7832d9f5f413e91216f05ab6e943d01c\"},\"headline\":\"Garantindo que Seus Clientes Gostem Mesmo de Voc\u00ea!\",\"datePublished\":\"2014-03-14T03:00:32+00:00\",\"dateModified\":\"2020-10-14T15:16:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\\\/\"},\"wordCount\":794,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/10\\\/ensuring-customers-like-you.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/garantindo-que-seus-clientes-gostem-mesmo-de-voce\\\/\",\"name\":\"Garantindo que Seus Clientes Gostem Mesmo de Voc\u00ea! 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Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. 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