{"id":11251,"date":"2014-03-18T03:00:41","date_gmt":"2014-03-18T03:00:41","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\/"},"modified":"2020-10-14T14:24:27","modified_gmt":"2020-10-14T14:24:27","slug":"7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\/","title":{"rendered":"7 Ideias de conte\u00fado para alimentar sua estrat\u00e9gia de Marketing de Permiss\u00e3o"},"content":{"rendered":"

Est\u00e1 se tornando bem claro que as empresas precisam mudar suas ideias sobre o marketing \u2013 invasivo est\u00e1 for a e permissivo est\u00e1 dentro. Com clientes ficando mais informados sobre as t\u00e1ticas tradicionais de marketing, \u00e9 claro que eles n\u00e3o compram mais de empresas com campanhas invasivas.<\/p>\n

Com essa mudan\u00e7a de pensamento para o marketing permissivo, veio a necessidade de focar mais em desenvolvimento de conte\u00fado e criar mensagens que sobre campanhas permissivas para oferecer valor aos clientes e fazer com que eles voltem de vez em quando.<\/p>\n

7 Ideias de conte\u00fado para alimentar sua estrat\u00e9gia de Marketing de Permiss\u00e3o<\/h2>\n

Pense na sua campanha de marketing permissivo como um carro e o conte\u00fado \u00e9 o combust\u00edvel que faz com que ele se mova de forma eficiente. Campanhas de sucesso sempre mantem o tanque cheio oferecendo aos clientes conte\u00fado de alta qualidade e diversidade.<\/p>\n

Para manter a estrat\u00e9gia de marketing permissivo com conte\u00fado bom o suficiente para engajar os usu\u00e1rios e melhorar seu relacionamento com os clientes, aqui v\u00e3o sete maneiras eficazes de manter seu conte\u00fado fluindo:<\/p>\n

    \n
  1. \n
      \n
    1. Blog: <\/b> Pode parecer \u00f3bvio, mas existem milhares de empresas que n\u00e3o possuem um blog e est\u00e3o perdendo todos os benef\u00edcios em SEO e marketing permissivo.<\/li>\n
    2. Blogueiros Convidados: <\/b>Quem disse que \u00e9 voc\u00ea que precise escrever tudo sozinho? Blogueiros convidados \u00e9 uma grande op\u00e7\u00e3o para dar uma outra voz e perspectiva. No entanto, tenha certeza de usar blogueiros que adicionar\u00e3o valor ao seu blog e podem oferecer informa\u00e7\u00e3o v\u00e1lida para os leitores. Convidar blogueiros apenas por convidar, se provar\u00e1 ineficaz com o passar do tempo.<\/li>\n
    3. Responda perguntas: <\/b>Seus clientes fazem perguntas o tempo todo. Use essas perguntas para criar conte\u00fado. E \u00e9 um tipo de conte\u00fado bem simples de criar. Tudo o que voc\u00ea precisa fazer \u00e9 ouvir!<\/li>\n
    4. Posts resumidos\/sobre recursos: <\/b>Se voc\u00ea encontrar um post em um blog ou artigo interessante, ent\u00e3o \u00e9 prov\u00e1vel que seus clientes tamb\u00e9m achar\u00e3o. Tenha uma lista de links de recursos para seus leitores acharem interessantes e coloque-los em um post resumido a cada m\u00eas.<\/li>\n
    5. Envie boletins por email: <\/b>Boletins por email s\u00e3o uma grande maneira de manter contato regular com os seus leitores. O conte\u00fado que voc\u00ea oferece \u00e9 infinito \u2013 posts, promo\u00e7\u00f5es, not\u00edcias e an\u00fancios e qualquer coisa que voc\u00ea achar relevante.<\/li>\n
    6. eBooks e guias de procedimentos: <\/b>Se um post n\u00e3o for o suficiente para sanar as d\u00favidas sobre um t\u00f3pico, talvez faz mais sentido ir mais fundo no t\u00f3pico e criar um eBook ou um guia de procedimentos.<\/li>\n
    7. Fichas de Informa\u00e7\u00e3o\/ Listas: <\/b>Quem n\u00e3o ama fichas de informa\u00e7\u00e3o e listas? Elas s\u00e3o multifuncionais, diversas e voc\u00ea pode usar para usa-las para uma variedade de prop\u00f3sitos \u2013 recursos, vantagens, benef\u00edcios, destaque a novos produtos e qualquer coisa que voc\u00ea acha que seus usu\u00e1rios gostar\u00e3o de ler.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      N\u00e3o se esque\u00e7a das redes sociais e compartilhar todo o conte\u00fado maravilhoso que voc\u00ea criou para a sua campanha de marketing responsivo. Compartilhar apenas ajudar\u00e1 a expandir o alcance da sua campanha.
      \nFique ligado nas novidades e dicas da Benchmark Email<\/a> sobreEmail Marketing<\/a> e outras ferramentas de marketing online. No e-mail marketing<\/a> h\u00e1 sempre novidades. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Est\u00e1 se tornando bem claro que as empresas precisam mudar suas ideias sobre o marketing \u2013 invasivo est\u00e1 for a e permissivo est\u00e1 dentro. Com clientes ficando mais informados sobre as t\u00e1ticas tradicionais de marketing, \u00e9 claro que eles n\u00e3o compram mais de empresas com campanhas invasivas. Com essa mudan\u00e7a de pensamento para o marketing…<\/p>\n","protected":false},"author":259,"featured_media":4254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 Ideias de conte\u00fado para alimentar sua estrat\u00e9gia de Marketing de Permiss\u00e3o - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ideias de conte\u00fado para alimentar sua estrat\u00e9gia de Marketing de Permiss\u00e3o - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Est\u00e1 se tornando bem claro que as empresas precisam mudar suas ideias sobre o marketing \u2013 invasivo est\u00e1 for a e permissivo est\u00e1 dentro. Com clientes ficando mais informados sobre as t\u00e1ticas tradicionais de marketing, \u00e9 claro que eles n\u00e3o compram mais de empresas com campanhas invasivas. Com essa mudan\u00e7a de pensamento para o marketing…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-18T03:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T14:24:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2019\/10\/GB_Nolan_Wilson-2-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nolan Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nolan Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\\\/\"},\"author\":{\"name\":\"Nolan Wilson\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/be2ab1fa02b85cc8e2fc3226c6019d68\"},\"headline\":\"7 Ideias de conte\u00fado para alimentar sua estrat\u00e9gia de Marketing de Permiss\u00e3o\",\"datePublished\":\"2014-03-18T03:00:41+00:00\",\"dateModified\":\"2020-10-14T14:24:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\\\/\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/10\\\/GB_Nolan_Wilson-2-7.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\\\/\",\"name\":\"7 Ideias de conte\u00fado para alimentar sua estrat\u00e9gia de Marketing de Permiss\u00e3o - 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He specializes in content development, SEO, social media and article marketing, and works with SMBs to help them create content for their websites that enhances internet marketing and SEO campaigns. He has a Bachelor's Degree in Media, Information & Technolculture, and a Master's Degree in Library and Information Science from the University of Western Ontario.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/author\\\/nolanwilson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Ideias de conte\u00fado para alimentar sua estrat\u00e9gia de Marketing de Permiss\u00e3o - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/br\/blog\/7-ideias-de-conteudo-para-alimentar-sua-estrategia-de-marketing-de-permissao\/","og_locale":"en_US","og_type":"article","og_title":"7 Ideias de conte\u00fado para alimentar sua estrat\u00e9gia de Marketing de Permiss\u00e3o - Benchmark Email","og_description":"Est\u00e1 se tornando bem claro que as empresas precisam mudar suas ideias sobre o marketing \u2013 invasivo est\u00e1 for a e permissivo est\u00e1 dentro. 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