{"id":11261,"date":"2014-04-02T09:00:49","date_gmt":"2014-04-02T09:00:49","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/voce-se-preocupar-com-seus-clientes-usuarios-de-smartphones\/"},"modified":"2020-12-02T18:04:03","modified_gmt":"2020-12-02T18:04:03","slug":"voce-se-preocupar-com-seus-clientes-usuarios-de-smartphones","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/voce-se-preocupar-com-seus-clientes-usuarios-de-smartphones\/","title":{"rendered":"Voc\u00ea se preocupa com seus clientes usu\u00e1rios de smartphones?"},"content":{"rendered":"<p>A verdade \u00e9, em todos os lugares para onde voc\u00ea vai, onde quer que voc\u00ea olhe, tem no m\u00ednimo umas 5 pessoas olhando seus celulares. Querendo ou n\u00e3o, as plataformas m\u00f3veis est\u00e3o aqui para ficar e as empresas precisam abra\u00e7ar essa nova tecnologia para se manterem competitivas. Com mais da metade dos adultos americanos usando smartphones, (de acordo com a Pew Internet), voc\u00ea precisa se preocupar com seus clientes que acessam a grande rede atrav\u00e9s de seus celulares. Por qu\u00ea? Os usu\u00e1rios de smartphones e tablets tem expetativas quando acessam sites de seus dispositivos e se eles n\u00e3o ficam satisfeitos com o que encontram, mais de 40% desse p\u00fablico se volta para a concorr\u00eancia depois de uma p\u00e9ssima experi\u00eancia.<\/p>\n<p>Os sites feitos para a internet convencional, aquela que usamos nos computadores n\u00e3o foram criados com os dispositivos m\u00f3veis em mente. Em uma \u00e9poca onde a informa\u00e7\u00e3o est\u00e1 a um toque de dist\u00e2ncia, n\u00f3s esperamos resultados imediatos com gratifica\u00e7\u00f5es instant\u00e2neas e 58% dos entrevistados esperam que os sites feitos para celulares carregam t\u00e3o r\u00e1pido quanto nos computadores&#8230; Ou at\u00e9 mais! Se voc\u00ea j\u00e1 tem clientes (ou clientes potenciais) esperando pelo seu site carregar, eles podem escolher outro lugar para fazer seus neg\u00f3cios. Mesmo se seu site tradicional carregue r\u00e1pido em dispositivos m\u00f3veis, seus visitantes precisam ficar procurando e dando zoom para achar seu telefone e endere\u00e7o?<\/p>\n<h2>Considera\u00e7\u00f5es em Como as Plataformas M\u00f3veis afetam sua\u2026<\/h2>\n<ul>\n<li><b>Sua reputa\u00e7\u00e3o. <\/b> Mesmo com os dispositivos m\u00f3veis estejam em todos os lugares, voc\u00ea sabe o quanto eles est\u00e3o afetando o seu neg\u00f3cio? Sites que n\u00e3o otimizados para celulares\/tablets est\u00e3o acabando com a sua reputa\u00e7\u00e3o, levando em conta que mais da metade dos usu\u00e1rios de smartphones dizem ficarem frustrados e irritados quando o site n\u00e3o fica bom nos seus dispositivos m\u00f3veis. Tamb\u00e9m, 48% dizem que se um site n\u00e3o funcionar direito no celular, eles acham que a empresa n\u00e3o se importa com seus usu\u00e1rios m\u00f3veis. A maioria dos neg\u00f3cios n\u00e3o pode se dar ao luxo de dar as costas para os clientes j\u00e1 existentes ou a fatia de mercado que eles podem conseguir e ainda aumentar as vendas.<\/li>\n<li><b> Seu engajamento. <\/b> Voc\u00ea est\u00e1 falando a mesma l\u00edngua que os seus clientes e est\u00e1 encorajando engajamento? Uma p\u00e9ssima experi\u00eancia nas plataformas m\u00f3veis n\u00e3o ajuda em nada no engajamento e quando seus clientes est\u00e3o acessando seu site nos celulares, eles tem uma necessidade especifica e est\u00e3o prontos para tomar uma decis\u00e3o; eles querem ligar ou visitar a sua empresa\/loja. Pesquisas mostram que 67% disseram que eles est\u00e3o mais propensos a comprar algo se o site for otimizado para plataformas m\u00f3veis.<\/li>\n<li><b> Suas m\u00eddias sociais. <\/b>Voc\u00ea j\u00e1 considerou o que acontece cada vez que voc\u00ea posta algo nas suas redes sociais, com um link para um post no seu blog ou para compra um produto ou servi\u00e7o? Quando o usu\u00e1rio est\u00e1 no celular e clica no seu site, se o site n\u00e3o for otimizado, voc\u00ea pode perder oportunidades de aumentar a exposi\u00e7\u00e3o da sua marca e vendas, especialmente no Facebook e no Twitter, onde 2 entre 3 da sua base de clientes est\u00e3o.<\/li>\n<li><b> Seus Emails. <\/b>Seus emails podem ser lidos facilmente nos celulares? Existem links no seu email marketing conectando a uma informa\u00e7\u00e3o otimizada para dispositivos m\u00f3veis? Com as taxas de abertura de e-mails acima de 51% no total, seus e-mails est\u00e3o fazendo um bom trabalho quando eles s\u00e3o abertos?<\/li>\n<\/ul>\n<p>\u00c9 importante perceber que a configura\u00e7\u00e3o para os sites m\u00f3veis \u00e9 bem f\u00e1cil de implementar e o custo benef\u00edcio \u00e9 impressionante.<\/p>\n<p>Como voc\u00ea pode perceber, tudo gira ao redor da presen\u00e7a na internet m\u00f3vel e se voc\u00ea p\u00f4r em pr\u00e1tica s\u00f3 uma estrat\u00e9gia m\u00f3vel, comece com um site otimizado e que segue as melhores pr\u00e1ticas do Google.<\/p>\n<p>Mobilize-se hoje e deixe seus clientes saberem disso!<br \/>\nFique ligado nas novidades e dicas da <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> sobre <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">Email Marketing<\/a> e outras ferramentas de marketing online. No <a href=\"https:\/\/www.benchmarkemail.com\/br\/resources\/\">e-mail marketing<\/a> h\u00e1 sempre novidades. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A verdade \u00e9, em todos os lugares para onde voc\u00ea vai, onde quer que voc\u00ea olhe, tem no m\u00ednimo umas 5 pessoas olhando seus celulares. Querendo ou n\u00e3o, as plataformas m\u00f3veis est\u00e3o aqui para ficar e as empresas precisam abra\u00e7ar essa nova tecnologia para se manterem competitivas. Com mais da metade dos adultos americanos usando&hellip;<\/p>\n","protected":false},"author":262,"featured_media":3726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea se preocupa com seus clientes usu\u00e1rios de smartphones? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/voce-se-preocupar-com-seus-clientes-usuarios-de-smartphones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea se preocupa com seus clientes usu\u00e1rios de smartphones? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"A verdade \u00e9, em todos os lugares para onde voc\u00ea vai, onde quer que voc\u00ea olhe, tem no m\u00ednimo umas 5 pessoas olhando seus celulares. 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