{"id":11266,"date":"2014-04-11T06:00:49","date_gmt":"2014-04-11T06:00:49","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/mudanca-da-politica-dmarc-yahoo\/"},"modified":"2020-10-14T15:42:04","modified_gmt":"2020-10-14T15:42:04","slug":"mudanca-da-politica-dmarc-yahoo","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/mudanca-da-politica-dmarc-yahoo\/","title":{"rendered":"Mudan\u00e7a da Pol\u00edtica DMARC do Yahoo"},"content":{"rendered":"

Uma mudan\u00e7a recente do Yahoo tem feito alguns marketeiros de e-mail exclamar algumas palavras peculiares, certamente ofensivas, de duas s\u00edlabas, em vez daquela mais animadora pela qual a empresa foi nomeada. O ocorrido \u00e9 que uma atualiza\u00e7\u00e3o na pol\u00edtica de autentica\u00e7\u00e3o do Yahoo pode afetar a entrega de emails que vem do yahoo.com. Portanto, se o endere\u00e7o do \u201cDe\u201d for de seu email pessoal do yahoo.com (SeuNome@yahoo.com ou NomeDaSuaEmpresa@yahoo.com), \u00e9 mais prov\u00e1vel que suas campanhas de email n\u00e3o sejam entregues ou sejam marcadas como spam. O Yahoo fez este ajuste em sua autentica\u00e7\u00e3o DMARC <\/a> para tentar impedir o spam.<\/p>\n

Estamos publicando isto porque voc\u00ea, como um marketeiro de email, precisa estar ciente do que acontece, caso o seu email marketing<\/a> seja um dos afetados. Contudo, se voc\u00ea tem feito suas campanhas de forma segura, utilizando-se de boas pr\u00e1ticas, n\u00e3o se preocupe. Temos sido defensores do envio a partir de um endere\u00e7o de dom\u00ednio empresarial (SeuNome@SuaEmpresa.com). Isso garante maior credibilidade \u00e0 suas campanhas de email. Qualquer um pode criar uma conta pessoal no Yahoo ou algum outro servi\u00e7o gratuito como Gmail, Hotmail, etc. Enviar a partir de um endere\u00e7o que acompanha o site de sua empresa, acrescenta uma camada de confian\u00e7a aos seus esfor\u00e7os de marketing.<\/p>\n

Ent\u00e3o, caso voc\u00ea ainda n\u00e3o esteja enviando de um endere\u00e7o de email que \u2018anexa\u2019 o site de sua empresa, est\u00e1 na hora de come\u00e7ar. Especialmente porque esse pode ser apenas o come\u00e7o. Se porventura outro provedor de servi\u00e7o de email pessoal, como o Hotmail ou Gmail, seguir os passos do Yahoo, a entregabilidade de seu e-mail marketing<\/a>\u00a0tamb\u00e9m poder\u00e1 ser afetada.<\/p>\n

Sem panico. Essas mudan\u00e7as no Yahoo podem parecer assustadoras ou dr\u00e1sticas, mas h\u00e1 uma solu\u00e7\u00e3o. Especialmente quando a mudan\u00e7a \u00e9 para melhor. Suas campanhas de email ser\u00e3o enviadas de um endere\u00e7o mais confi\u00e1vel enquanto o Yahoo est\u00e1 fazendo sua parte em reduzir spam. Com boas pr\u00e1ticas em mente, todos ganham. Se precisar de mais alguma dica da Benchmark Email<\/a>, entre em contato com nossa equipe de suporte!<\/p>\n","protected":false},"excerpt":{"rendered":"

Uma mudan\u00e7a recente do Yahoo tem feito alguns marketeiros de e-mail exclamar algumas palavras peculiares, certamente ofensivas, de duas s\u00edlabas, em vez daquela mais animadora pela qual a empresa foi nomeada. O ocorrido \u00e9 que uma atualiza\u00e7\u00e3o na pol\u00edtica de autentica\u00e7\u00e3o do Yahoo pode afetar a entrega de emails que vem do yahoo.com. Portanto, se…<\/p>\n","protected":false},"author":44,"featured_media":3752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nMudan\u00e7a da Pol\u00edtica DMARC do Yahoo - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/mudanca-da-politica-dmarc-yahoo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mudan\u00e7a da Pol\u00edtica DMARC do Yahoo - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Uma mudan\u00e7a recente do Yahoo tem feito alguns marketeiros de e-mail exclamar algumas palavras peculiares, certamente ofensivas, de duas s\u00edlabas, em vez daquela mais animadora pela qual a empresa foi nomeada. O ocorrido \u00e9 que uma atualiza\u00e7\u00e3o na pol\u00edtica de autentica\u00e7\u00e3o do Yahoo pode afetar a entrega de emails que vem do yahoo.com. 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