{"id":11272,"date":"2014-04-22T03:00:23","date_gmt":"2014-04-22T03:00:23","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/as-melhores-10-dicas-criar-midia-kit\/"},"modified":"2020-10-14T14:35:43","modified_gmt":"2020-10-14T14:35:43","slug":"as-melhores-10-dicas-criar-midia-kit","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/as-melhores-10-dicas-criar-midia-kit\/","title":{"rendered":"As melhores 10 dicas b\u00e1sicas para criar um kit de m\u00eddia de podcast"},"content":{"rendered":"

Se voc\u00ea j\u00e1 olhou para a propaganda como uma m\u00eddia qualquer, com certeza voc\u00ea j\u00e1 recebeu um kit de m\u00eddia. Esses pacotes normalmente preenchem os tais requisitos: intensivos, compreensivos e caros. O kit de m\u00eddia \u00e9 basicamente o cart\u00e3o de visitas da m\u00eddia em quest\u00e3o, ent\u00e3o seus desenvolvedores n\u00e3o poupam gastos para garantir que seu kit seja impressionante e mostre todos os benef\u00edcios poss\u00edveis para quem quer fazer a propaganda. Como criador de um podcast, voc\u00ea n\u00e3o \u00e9 diferente de um canal de TV ou uma revista impressa, ent\u00e3o, se voc\u00ea n\u00e3o tiver um kit de m\u00eddia, \u00e9 melhor voc\u00ea come\u00e7ar a trabalhar em criar um agora!!<\/p>\n

Os 10 itens b\u00e1sicos que qualquer kit de m\u00eddia deve ter:<\/p>\n

    \n
  1. O \u2018elevator pitch\u2019. <\/b> Comece o seu kit com um resumo curto sobre o que se trata o seu podcast. Se voc\u00ea passar de uma frase, voc\u00ea est\u00e1 falando demais.<\/li>\n
  2. As estat\u00edsticas. <\/b> Muitos empres\u00e1rios e patrocinadores est\u00e3o mais interessados na sua estat\u00edsticas de tr\u00e1fego. Al\u00e9m do mais, nem o mais inteligente, incisivo e bem feito podcast do mundo n\u00e3o vale a pena de se investir se a audi\u00eancia est\u00e1 limitada aos primos do criador do podcast.<\/li>\n
  3. As taxas. <\/b> Bem-vindo ao mundo do CPM (custo por milhar)! O valor de cada m\u00eddia para propaganda \u00e9 estimado por cada mil pessoas que estar\u00e3o consumindo a m\u00eddia e se voc\u00ea pode verificar se est\u00e1 vendendo seu podcast muito caro ou muito barato baseado no CPM.<\/li>\n
  4. As op\u00e7\u00f5es. <\/b> Talvez voc\u00ea tenha intervalos no seu podcast como acontece no r\u00e1dio, para os an\u00fancios comerciais ou talvez poder\u00e1 fazer um pacote de patroc\u00ednio para cada podcast, ou series de podcast ou at\u00e9 mesmo segmentos dentro de uma transmiss\u00e3o. Apenas tenha certeza de deixar bem claro as op\u00e7\u00f5es aceitas pelo seu podcast.<\/li>\n
  5. Os contatos. <\/b> Uma vez, eu recebi um kit de m\u00eddia de uma revista que custava mais de 10 mil d\u00f3lares para produzir e n\u00e3o existia em lugar nenhum a informa\u00e7\u00e3o para contat\u00e1-los, nem um simples n\u00famero telef\u00f4nico! N\u00e3o cometa o mesmo erro e tenha certeza de incluir suas informa\u00e7\u00f5es para contato. E n\u00e3o utilize aquele email que voc\u00ea quase n\u00e3o usa! Mantenha tudo atualizado.<\/li>\n
  6. Os links. <\/b> Trabalhar com podcast tamb\u00e9m \u00e9 mexer com m\u00eddias sociais, ent\u00e3o voc\u00ea n\u00e3o precise estar no Facebook, Google+, LinkedIn, Twitter ou outra grande rede, mas voc\u00ea deve ter todos esses links especificados no seu kit de m\u00eddia.<\/li>\n
  7. A hist\u00f3ria. <\/b> Quais as marcas que voc\u00ea j\u00e1 trabalhou ou j\u00e1 foi patrocinado? O seu hist\u00f3rico \u00e9 uma clara indica\u00e7\u00e3o aos patrocinadores sobre o caminho que pretende seguir e muitos podem ser motivados eles verem um competidor patrocinando seu podcast.<\/li>\n
  8. O renome. <\/b> Voc\u00ea \u00e9 tem um podcast de sucesso ou esse sucesso \u00e9 s\u00f3 imagin\u00e1rio? Prove que voc\u00ea \u00e9 uma for\u00e7a de verdade na ind\u00fastria dos podcast listando todos os pr\u00eamios que voc\u00ea recebeu, as men\u00e7\u00f5es feitas pela imprensa e os testemunhos dados por pessoas importantes para o segmento.<\/li>\n
  9. As pol\u00edticas. <\/b> A Comiss\u00e3o Federal de Troca dos EUA (FTC) fornece regulamentos que se aplicam a todos que trabalham com podcasts e seu patrocinador em potencial vai querer saber se o seu conte\u00fado segue essas leis. Eles n\u00e3o querem ser pegos meu ma a\u00e7\u00e3o legal feita pelo governo contra qualquer um que violar esses regulamentos.<\/li>\n
  10. A impress\u00e3o. <\/b> Muitos kits de m\u00eddia de podcast s\u00e3o criados para serem vistos online, mas quando \u00e9 impresso, fica uma verdadeira bagun\u00e7a. Voc\u00ea pode criar seu kit todo em PDF (sim, pode at\u00e9 incluir links) ou pode criar um site com o link para o PDF que pode ser impresso sem problemas.<\/li>\n<\/ol>\n

    Voc\u00ea pode considerar o seu kit de m\u00eddia como o resumo do seu podcast, ou um pacote informativo. Mas n\u00e3o importa como voc\u00ea v\u00ea o seu kit, voc\u00ea precise ter certeza de que \u00e9 um dos aspectos que vai diferenciar o seu podcast da competi\u00e7\u00e3o ante os olhos dos seus potenciais patrocinadores. N\u00e3o tem como errar criando um bom kit!!
    \nFique ligado nas novidades e dicas da Benchmark Email<\/a> sobre Email Marketing<\/a> e outras ferramentas de marketing online. No e-mail marketing<\/a> h\u00e1 sempre novidades. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Se voc\u00ea j\u00e1 olhou para a propaganda como uma m\u00eddia qualquer, com certeza voc\u00ea j\u00e1 recebeu um kit de m\u00eddia. Esses pacotes normalmente preenchem os tais requisitos: intensivos, compreensivos e caros. O kit de m\u00eddia \u00e9 basicamente o cart\u00e3o de visitas da m\u00eddia em quest\u00e3o, ent\u00e3o seus desenvolvedores n\u00e3o poupam gastos para garantir que seu…<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11272","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"\nAs melhores 10 dicas b\u00e1sicas para criar um kit de m\u00eddia de podcast - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/as-melhores-10-dicas-criar-midia-kit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As melhores 10 dicas b\u00e1sicas para criar um kit de m\u00eddia de podcast - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea j\u00e1 olhou para a propaganda como uma m\u00eddia qualquer, com certeza voc\u00ea j\u00e1 recebeu um kit de m\u00eddia. Esses pacotes normalmente preenchem os tais requisitos: intensivos, compreensivos e caros. 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