{"id":11273,"date":"2014-04-25T09:00:01","date_gmt":"2014-04-25T09:00:01","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/educando-leads-atraves-dos-podcasts\/"},"modified":"2020-10-14T15:06:22","modified_gmt":"2020-10-14T15:06:22","slug":"educando-leads-atraves-dos-podcasts","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/educando-leads-atraves-dos-podcasts\/","title":{"rendered":"Educando leads atrav\u00e9s dos podcasts"},"content":{"rendered":"<p>Podcast \u00e9 um animal estranho. \u00c9 um meio de comunica\u00e7\u00e3o baseado em conversas no r\u00e1dio, sem est\u00edmulo gr\u00e1fico t\u00e3o necess\u00e1rio para o marketing online e o mais not\u00f3rio, a dificuldade de compartilhamento nas redes sociais. Ainda sim, continua a entregar algo que poucas t\u00e1ticas de marketing conseguem \u2013 intimidade com os leads.<\/p>\n<p>Existe algo sobre ouvir uma conversa que gera uma conex\u00e3o intensa. Um post de blog \u00e9 apenas uma cole\u00e7\u00e3o de pensamentos e ideias sem rosto. Um v\u00eddeo transforma uma pessoa em um \u00edcone inalcan\u00e7\u00e1vel. Mas um podcast entrega a ideia de fazer parte de uma conversa e cria familiaridade com o apresentador (deve ser por isso que muita gente discute com os r\u00e1dios nos carros).<\/p>\n<p>Como o processo de qualquer venda \u2013 em especial, os acordos milion\u00e1rios \u2013 exigem um bom relacionamento com o cliente, os podcasts podem se tornar um recurso incalcul\u00e1vel par ao marqueteiro. Ao criar familiaridade com voc\u00ea e a sua marca, fornece um atalho eficaz para intimidade com leads. Afinal, se um lead se engajar com o seu podcast, quando voc\u00ea pode simplesmente entrar em uma conversa que eles j\u00e1 est\u00e3o tendo com voc\u00ea.<\/p>\n<p>Ent\u00e3o aqui v\u00e3o algumas dicas de como criar um podcast que ir\u00e1 gerar conex\u00f5es importantes com os seus leads.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/educando-leads-atraves-dos-podcasts\/#Dialogo_em_vez_de_monologo\" >Di\u00e1logo em vez de mon\u00f3logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/educando-leads-atraves-dos-podcasts\/#Topicos_que_valem_a_pena_discutir\" >T\u00f3picos que valem a pena discutir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/educando-leads-atraves-dos-podcasts\/#Um_lugar_onde_eles_pertencem\" >Um lugar onde eles pertencem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/educando-leads-atraves-dos-podcasts\/#Perfeicao_tecnica\" >Perfei\u00e7\u00e3o t\u00e9cnica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/educando-leads-atraves-dos-podcasts\/#Comprometimento\" >Comprometimento<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dialogo_em_vez_de_monologo\"><\/span>Di\u00e1logo em vez de mon\u00f3logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma pessoa falando pode ser interessante e se voc\u00ea for um orador din\u00e2mico, pode ser intoxicante. Mas o objetivo do podcast de neg\u00f3cios \u00e9 criar uma conversa que que pode ser continuada com o pr\u00f3ximo lead. Uma palestra gera aten\u00e7\u00e3o, mas um debate inspira participa\u00e7\u00e3o. Tente manter a discuss\u00e3o mais inclusiva poss\u00edvel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Topicos_que_valem_a_pena_discutir\"><\/span>T\u00f3picos que valem a pena discutir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se voc\u00ea estiver entrevistando algu\u00e9m ou apresentando um debate, mantenha os t\u00f3picos focados nos assuntos que voc\u00ea quer discutir com os seus leads. O resultado \u00e9 uma conversa com \u00e2ngulos interessantes que preparam voc\u00ea e os seus leads para reuni\u00f5es futuras.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Um_lugar_onde_eles_pertencem\"><\/span>Um lugar onde eles pertencem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quanto mais o seu podcast parecer um lugar onde os seus leads se sintam confort\u00e1veis, melhor para voc\u00ea. Isso significa criar uma atmosfera onde qualquer ideia pode ser questionada e debatida. Em alguns casos, voc\u00ea pode ainda querer usar a participa\u00e7\u00f5es especiais no seu podcast para atrair leads. Poucas coisas podem cuidar do ego de um cliente em potencial quanto uma chance de fazer parte do show.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perfeicao_tecnica\"><\/span>Perfei\u00e7\u00e3o t\u00e9cnica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u00e3o importa a estrutura do seu show, o som deve ser impec\u00e1vel. Estudos mostraram que no Youtube, mesmo v\u00eddeos de p\u00e9ssima qualidade conseguem milhares de visualiza\u00e7\u00f5es se o som for perfeito. Investir em bons microfones, gravar em lugares silenciosos ou a prova de som e editar o som de maneira profissional. S\u00f3 porque voc\u00ea \u00e9 um podcaster Amador, n\u00e3o significa que as pessoas v\u00e3o aceitar uma qualidade amadora.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comprometimento\"><\/span>Comprometimento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se voc\u00ea for fazer um podcast, mantenha-se atento a agenda criada. Se voc\u00ea espera que o seu p\u00fablico se comprometa com voc\u00ea, voc\u00ea tamb\u00e9m precise se comprometer a eles. Isso \u00e9 uma necessidade nos podcasts de neg\u00f3cios. O engajamento dos seus leads com o conte\u00fado pode ser considerado a primeira experi\u00eancia deles com voc\u00ea. Como voc\u00ea vai apresentar \u00e9 a primeira indica\u00e7\u00e3o de como voc\u00ea vai reagir quando eles fizerem neg\u00f3cios com voc\u00ea.<\/p>\n<p>Fique ligado nas novidades e dicas da <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\/email-marketing\">Benchmark Email<\/a> sobre <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/br\">Email Marketing<\/a> e outras ferramentas de marketing online. No <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/br\/resources\/home\">e-mail marketing<\/a> h\u00e1 sempre novidades. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcast \u00e9 um animal estranho. \u00c9 um meio de comunica\u00e7\u00e3o baseado em conversas no r\u00e1dio, sem est\u00edmulo gr\u00e1fico t\u00e3o necess\u00e1rio para o marketing online e o mais not\u00f3rio, a dificuldade de compartilhamento nas redes sociais. Ainda sim, continua a entregar algo que poucas t\u00e1ticas de marketing conseguem \u2013 intimidade com os leads. Existe algo sobre&hellip;<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11273","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Educando leads atrav\u00e9s dos podcasts - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/educando-leads-atraves-dos-podcasts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Educando leads atrav\u00e9s dos podcasts - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Podcast \u00e9 um animal estranho. \u00c9 um meio de comunica\u00e7\u00e3o baseado em conversas no r\u00e1dio, sem est\u00edmulo gr\u00e1fico t\u00e3o necess\u00e1rio para o marketing online e o mais not\u00f3rio, a dificuldade de compartilhamento nas redes sociais. 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Ainda sim, continua a entregar algo que poucas t\u00e1ticas de marketing conseguem \u2013 intimidade com os leads. 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