{"id":11276,"date":"2014-04-30T06:00:17","date_gmt":"2014-04-30T06:00:17","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/as-5-dicas-para-escrever-um-conteudo-poderoso-para-seu-email\/"},"modified":"2020-10-14T14:33:31","modified_gmt":"2020-10-14T14:33:31","slug":"as-5-dicas-para-escrever-um-conteudo-poderoso-para-seu-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/as-5-dicas-para-escrever-um-conteudo-poderoso-para-seu-email\/","title":{"rendered":"As 5 Dicas para Escrever um Conte\u00fado Poderoso para seu Email"},"content":{"rendered":"

Escrever um bom email marketing \u00e9 t\u00e3o f\u00e1cil que todo mundo consegue fazer. Siga essas 5 dicas e voc\u00ea alcan\u00e7ar\u00e1 a excel\u00eancia facilmente!<\/p>\n

    \n
  1. Uma chamada para a\u00e7\u00e3o n\u00e3o \u00e9 piada.<\/b> A\u00ed est\u00e1 voc\u00ea, escrevendo um email longo e detalhado, se preparando para uma excelente e poderosa chamada para a\u00e7\u00e3o. N\u00e3o, espera um segundo\u2026 voc\u00ea est\u00e1 escrevendo o roteiro para uma com\u00e9dia de stand up ou criando o conte\u00fado de um email? Uma chamada para a\u00e7\u00e3o n\u00e3o \u00e9 piada, mas algo totalmente integrado ao seu email e que n\u00e3o deve ser restringido apenas a \u00faltima frase do seu texto. Quem disse que o \u00fanico lugar para colocar a chamada para a\u00e7\u00e3o \u00e9 no final? Voc\u00ea deve inserir v\u00e1rias chamadas para a\u00e7\u00e3o no email e usar o layout a seu favor. Mantenha em mente que alguns dos seus leitores v\u00e3o apenas dar uma olhada r\u00e1pida no seu email e muitos nem chegar\u00e3o at\u00e9 o final. Logo, se voc\u00ea colocar a sua chamada para a\u00e7\u00e3o apenas no final, um n\u00famero consider\u00e1vel de leitores nem ir\u00e3o ver!<\/li>\n
  2. A prova est\u00e1 no pudim. <\/b> Porque voc\u00ea n\u00e3o est\u00e1 revisando o conte\u00fado do seu email? Melhor ainda, porque voc\u00ea n\u00e3o tem um revisor professional checando cada palavra o seu texto? Muitos marqueteiros est\u00e3o trabalhando com prazos terr\u00edveis e o or\u00e7amento n\u00e3o ajuda muito quando se trata de contratar um revisor, mas eles est\u00e3o errados! Voc\u00ea n\u00e3o pode deixar de contratar um! Dependendo do volume enviado, voc\u00ea n\u00e3o precisa de contratar um revisor (a menos que voc\u00ea trabalhe em uma multinacional e o or\u00e7amento seja nada al\u00e9m de um detalhe), voc\u00ea pode sempre contratar um revisor freelancer. O dinheiro que voc\u00ea vai gastar com isso n\u00e3o se compara a perda do respeito que a sua marca vai sofrer quando o seu email chegar nas caixas de entradas dos clientes, parecendo que foi escrito por um aluno do jardim de inf\u00e2ncia.<\/li>\n
  3. Evite caracteres enf\u00e1ticos.<\/b> J\u00e1 que estamos falando de revis\u00e3o, evite o uso de CARACTERES EM CAIXA ALTA, pontua\u00e7\u00e3o enf\u00e1tica e s\u00edmbolos (! ? >) e todo os emoticons que voc\u00ea envia aos seus colegas de faculdade. Esses s\u00edmbolos n\u00e3o tem lugar no seu email marketing, ent\u00e3o tenha a certeza de que eles nunca ir\u00e3o aparecer na sua mensagem!<\/li>\n
  4. Cuidado com as palavras-chave\u2026<\/b> Viagens para Fortaleza s\u00e3o mais prazerosas quando as viagens para Fortaleza s\u00e3o feitas na companhia de pessoas que amam viagens para Fortaleza e que se divertem tanto quando voc\u00ea nas viagens para Fortaleza, sejam viagens passadas para Fortaleza ou viagens futuras para Fortaleza. O que garante que seu email, carregado de palavras chave, n\u00e3o caia na caixa de SPAM? E porque est\u00e1 fazendo isso com seu SEO, enchendo seu email de palavras chave (j\u00e1 ouviu falar do Google Farmer, Panda e Penguin?)? Claro, algumas empresas reciclam seus textos e isso \u00e9 uma boa pr\u00e1tica, mas qual a fun\u00e7\u00e3o do seu email se voc\u00ea escreve como um spammer de 1998?<\/li>\n
  5. M.S.B<\/b> N\u00e3o tem como errar ao Manter a Simplicidade, Bobo! Esse \u00faltimo, mas importante fator na cria\u00e7\u00e3o de email \u00e9 cr\u00edtico. N\u00e3o complique as coisas, escreva apenas o essencial! Espalhe a sua mensagem rapidamente e de forma eficaz!<\/li>\n<\/ol>\n

    Voc\u00ea est\u00e1 a apenas 5 dicas de se tornar um mestre na cria\u00e7\u00e3o de emails. e com certeza, voc\u00ea n\u00e3o pode esquecer delas!<\/p>\n

    Fique ligado nas novidades e dicas da Benchmark Email<\/a> sobre Email Marketing<\/a> e outras ferramentas de marketing online. No e-mail marketing<\/a> h\u00e1 sempre novidades. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Escrever um bom email marketing \u00e9 t\u00e3o f\u00e1cil que todo mundo consegue fazer. Siga essas 5 dicas e voc\u00ea alcan\u00e7ar\u00e1 a excel\u00eancia facilmente! Uma chamada para a\u00e7\u00e3o n\u00e3o \u00e9 piada. A\u00ed est\u00e1 voc\u00ea, escrevendo um email longo e detalhado, se preparando para uma excelente e poderosa chamada para a\u00e7\u00e3o. N\u00e3o, espera um segundo\u2026 voc\u00ea est\u00e1…<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11276","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"\nAs 5 Dicas para Escrever um Conte\u00fado Poderoso para seu Email - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/as-5-dicas-para-escrever-um-conteudo-poderoso-para-seu-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As 5 Dicas para Escrever um Conte\u00fado Poderoso para seu Email - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Escrever um bom email marketing \u00e9 t\u00e3o f\u00e1cil que todo mundo consegue fazer. 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