{"id":11279,"date":"2014-05-06T22:46:36","date_gmt":"2014-05-06T22:46:36","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/unbounce-integracao\/"},"modified":"2020-12-02T18:02:10","modified_gmt":"2020-12-02T18:02:10","slug":"unbounce-integracao","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/unbounce-integracao\/","title":{"rendered":"Integra\u00e7\u00e3o com Unbounce"},"content":{"rendered":"

Imagine este cen\u00e1rio:<\/p>\n

Voc\u00ea o dono de uma loja de roupas localizada no moderno bairro de West Village em Nova York. A decora\u00e7\u00e3o da sua loja consiste em cortinas douradas, cadeiras azuis para as suas clientes ricas tomarem ta\u00e7as de champanhe e um grande candelabro de cristal para adicionar um pouco de glamour. Basicamente, a decora\u00e7\u00e3o \u00e9 perfeita e o site da sua loja \u00e9 t\u00e3o bonito quanto a sua loja f\u00edsica. Em duas semanas, sua loja ter\u00e1 uma mega liquida\u00e7\u00e3o de sapatos, tanto na loja f\u00edsica quanto na online.<\/p>\n

Ent\u00e3o, para espalhar a not\u00edcia, voc\u00ea entra na sua conta confi\u00e1vel da Benchmark Email<\/a> para criar um email incr\u00edvel sobre a liquida\u00e7\u00e3o. Da\u00ed voc\u00ea clica em \u2018enviar\u2019 e aguarda.<\/p>\n

Agora, aqui \u00e9 onde a maioria dos empres\u00e1rios encontra um problema. Eles acham que apenas mandar um simples email \u00e9 o bastante para trazer milhares de pessoas para a loja ou site. Claro, algumas pessoas v\u00e3o saber sobre isso, mas se voc\u00ea for usar email marketing<\/a>, existem algumas coisas importantes que voc\u00ea deve incluir. Uma delas deve ser uma landing page perfeita.<\/p>\n

Uma landing page \u00e9 o que far\u00e1 toda a diferen\u00e7a. Um grande erro que os donos de empresas fazem \u00e9 apenas incluir um link para a sua p\u00e1gina na campanha de email. Todo mundo j\u00e1 sabe como \u00e9 o seu site. Se o p\u00fablico estiver recebendo um email sobre uma promo\u00e7\u00e3o de sapatos, ent\u00e3o por que dar a eles um link para a p\u00e1gina principal do seu site, onde eles v\u00e3o gastar 30 segundos para achar a aba de sapatos. 30 segundos pode n\u00e3o ser muito, mas se um cliente online n\u00e3o achar o que procura rapidamente, \u00e9 bem capaz deles sa\u00edrem do seu site. Alta taxa de rejei\u00e7\u00e3o, lembra alguma coisa?<\/p>\n

Para uma venda especial, voc\u00ea deve ter uma landing page separada, dedicada apenas para a liquida\u00e7\u00e3o. No que isso vai melhorar? Voc\u00ea vai ter um link no seu email que ser\u00e1 relevante e as pessoas ir\u00e3o ir direto para a p\u00e1gina da promo\u00e7\u00e3o e n\u00e3o para um site onde eles poder\u00e3o perder o foco.<\/p>\n

Uma grande estrat\u00e9gia de marketing usada em vendas promocionais \u00e9 ter seus clientes atuais compartilhando os emails entre seus familiares e amigos para aumentar o conhecimento da marca. Por exemplo, para cada pessoa que o cliente encaminhar o email, eles podem ganhar 5% de desconto nos sapatos. Uma vez que os novos clientes se cadastrarem no formul\u00e1rio na landing page, vai aumentar o tr\u00e1fego instantaneamente e gerar leads para o seu site.<\/p>\n

Um segundo erro \u00e9 que algumas landing pages s\u00e3o apenas p\u00e1ginas em branco com um pouco de texto em preto. Voc\u00ea pode achar que uma landing page tem que apenas ter uma mensagem simples e pronto. Contudo, devido as grandes taxas de rejei\u00e7\u00e3o que algumas empresas experimentam, voc\u00ea realmente precisa dar ao seu cliente uma experi\u00eancia f\u00e1cil e prazerosa.<\/p>\n

Isso inclui dar eles o que eles precisam ver de uma maneira eficaz e r\u00e1pida e tamb\u00e9m oferecer um padr\u00e3o visual cont\u00ednuo. Sua loja \u00e9 a mais estilosa do bairro, lembra? E seu site deve refletir o mesmo estilo (Eu espero!). Ent\u00e3o, qualquer que seja a landing page que voc\u00ea estiver criando, tem que ter o mesmo logo, esquema de cores, fontes, etc…<\/p>\n

Como voc\u00ea se sentiria se voc\u00ea sa\u00edsse de um site em azul e dourado para um em branco e preto com o texto escrito em Comic Sans? N\u00e3o! Mantenha a consist\u00eancia!<\/p>\n

Para criar uma landing page de forma f\u00e1cil e simples, use o programa da Unbounce que tem recursos f\u00e1ceis de usar. Voc\u00ea pode customizar sua p\u00e1gina com uma interface de arrastar e soltar, adicionar widgets de redes sociais, criar um formul\u00e1rio de contato e outras coisas que devem constar em uma landing page.<\/p>\n

Com essa nova integra\u00e7\u00e3o entre a Unbounce e a Benchmark, seus novos leitores da p\u00e1gina criada na Unbounce ser\u00e3o instantaneamente adicionados \u00e0 sua lista de contatos da Benchmark para, adivinhe, melhorar seus esfor\u00e7os de e-mail marketing<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine este cen\u00e1rio: Voc\u00ea o dono de uma loja de roupas localizada no moderno bairro de West Village em Nova York. A decora\u00e7\u00e3o da sua loja consiste em cortinas douradas, cadeiras azuis para as suas clientes ricas tomarem ta\u00e7as de champanhe e um grande candelabro de cristal para adicionar um pouco de glamour. Basicamente, a…<\/p>\n","protected":false},"author":102,"featured_media":4153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nIntegra\u00e7\u00e3o com Unbounce - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/unbounce-integracao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integra\u00e7\u00e3o com Unbounce - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Imagine este cen\u00e1rio: Voc\u00ea o dono de uma loja de roupas localizada no moderno bairro de West Village em Nova York. 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