{"id":11290,"date":"2014-05-29T03:05:36","date_gmt":"2014-05-29T03:05:36","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/profundidade-rasa-minimizando-palavras-no-seu-email\/"},"modified":"2020-12-02T17:58:21","modified_gmt":"2020-12-02T17:58:21","slug":"profundidade-rasa-minimizando-palavras-no-seu-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/profundidade-rasa-minimizando-palavras-no-seu-email\/","title":{"rendered":"Profundidade rasa: Minimizando as palavras no seu email."},"content":{"rendered":"

As telas dos dispositivos m\u00f3veis s\u00e3o o sacrif\u00edcio final do paradigma de leitura. Enquanto s\u00e9culos de trabalho duro aperfei\u00e7oaram a arte da narrativa, essa nova tecnologia desmantelou a absor\u00e7\u00e3o e aproveitamento do melhor que a linguagem tem a oferecer e transformou tudo em t\u00f3picos. Se voc\u00ea n\u00e3o puder passar a sua mensagem em 6 segundos no Vine, voc\u00ea n\u00e3o vai conseguir passa-la nunca, logo, bem vindo a um mundo de profundidade rasa. Nunca antes as pessoas foram expostas a tantas categorias de informa\u00e7\u00e3o em um n\u00edvel superficial. Como voc\u00ea precisa ser bem conciso no texto do seu email marketing, voc\u00ea pode se dar bem com isso.
\nV\u00e1 em frente! Pegue o Mercador de Veneza de Shakespeare e condense em um singelo Haiku sem perder nada:<\/p>\n

Um d\u00e9bito pago com sangue
\nExatamente um cent\u00edmetro do cora\u00e7\u00e3o
\nA crueldade de Shylock dirigida ao Duque<\/p>\n

Desculpe, mas n\u00e3o \u00e9 a mesma coisa. N\u00e3o apenas estamos perdendo a frase de Portia: \u2018Miseric\u00f3rdia \u00e9 aben\u00e7oada duas vezes: aben\u00e7oa aquele que d\u00e1 e aquele que recebe\u201d, e personagens menores, como Antonio e Bassanio. O marqueteiro online se encontra nesse dilema diariamente. A hist\u00f3ria da sua marca \u00e9 mais detalhada do que apenas 17 palavras dispostas em 3 linhas. Mas se for essa a tarefa a ser feita, nada pode ser feito para impedir que isso ocorra.<\/p>\n

Muitos de n\u00f3s n\u00e3o s\u00e3o poetas.<\/p>\n

Como existem poucos mestres do Haiku trabalhando no marketing online, e muitos de n\u00f3s n\u00e3o somos poetas, n\u00f3s encontramos uma quest\u00e3o problem\u00e1tica de condensar um conceito que normalmente tomariam par\u00e1grafos, p\u00e1ginas ou at\u00e9 mesmo cap\u00edtulos inteiros para come\u00e7ar a nos fazer entender.<\/p>\n

6 t\u00e9cnicas que ir\u00e3o te ajudar a reduzir o n\u00famero de palavras:<\/p>\n

Aplique essas 6 t\u00e9cnicas durante a escrita da sua marca online e voc\u00ea vai ver a o n\u00famero de palavras usadas despencar.<\/p>\n

    \n
      \n
    1. Negativismo. <\/b>Quando voc\u00ea estiver express\u00e3o um conceito na negative, voc\u00ea acaba adicionando palavras para resolver a quest\u00e3o. Acabe com isso optando por uma express\u00e3o positiva.<\/li>\n
    2. Frases longas. <\/b>Usar uma frase inteira que poderia ser trocada por uma \u00fanica palavra \u00e9 um dos erros mais frequentes quando se trata de escrita condensada.<\/li>\n
    3. Qualificadores muito usados. <\/b>Na sua miss\u00e3o de dizer mais do que algumas palavras, voc\u00ea pode cortar algumas palavras ao retirar os qualificadores (realmente, basicamente, atualmente\u2026)<\/li>\n
    4. Frases com preposi\u00e7\u00e3o. <\/b>Poucos aspectos da sua escrita podem ser t\u00e3o confusos para os leitores quanto as frases que come\u00e7am com preposi\u00e7\u00e3o.<\/li>\n
    5. Redund\u00e2ncia. <\/b>Evite ao m\u00e1ximo a redund\u00e2ncia. Al\u00e9m de deixar o texto feio, s\u00e3o palavras utilizadas \u00e0 toa.<\/li>\n
    6. Modificadores desnecess\u00e1rios. <\/b>Se uma palavra em particular j\u00e1 \u00e9 um modificador, voc\u00ea n\u00e3o precisa de mais nenhuma para esse mesmo fim (praticamente virtualmente, por exemplo)<\/li>\n<\/ol>\n<\/ol>\n

      N\u00e3o forne\u00e7a informa\u00e7\u00e3o gen\u00e9rica a especialistas.<\/p>\n

      Outro exemplo lament\u00e1vel de escrita que prolonga a contagem de palavras a um n\u00edvel inaceit\u00e1vel \u00e9 a propens\u00e3o dos comerciantes para fornecer informa\u00e7\u00f5es gen\u00e9ricas quando escrevem para um p\u00fablico especializado. Vamos supor que voc\u00ea est\u00e1 escrevendo um newsletter, que \u00e9 voltado para o segmento de sua lista de subscri\u00e7\u00e3o que \u00e9 composta programadores e desenvolvedores certificados. Voc\u00ea realmente precisa para come\u00e7ar com “C + + \u00e9 uma linguagem compilada de prop\u00f3sito geral programa\u00e7\u00e3o orientada a objetos …”?<\/p>\n

      Pode ser um pouco dif\u00edcil condensar tudo o que queremos passar aos nossos clientes, mas quando estamos tentando capturar a aten\u00e7\u00e3o de um cliente rapidamente, realmente temos pouca escolha!<\/p>\n

      Fique ligado nas novidades e dicas da Benchmark Email<\/a> sobre Email Marketing<\/a> e outras ferramentas de marketing online. No e-mail marketing<\/a> h\u00e1 sempre novidades. N\u00e3o perca!<\/p>\n","protected":false},"excerpt":{"rendered":"

      As telas dos dispositivos m\u00f3veis s\u00e3o o sacrif\u00edcio final do paradigma de leitura. Enquanto s\u00e9culos de trabalho duro aperfei\u00e7oaram a arte da narrativa, essa nova tecnologia desmantelou a absor\u00e7\u00e3o e aproveitamento do melhor que a linguagem tem a oferecer e transformou tudo em t\u00f3picos. Se voc\u00ea n\u00e3o puder passar a sua mensagem em 6 segundos…<\/p>\n","protected":false},"author":139,"featured_media":3857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nProfundidade rasa: Minimizando as palavras no seu email. - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/profundidade-rasa-minimizando-palavras-no-seu-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profundidade rasa: Minimizando as palavras no seu email. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"As telas dos dispositivos m\u00f3veis s\u00e3o o sacrif\u00edcio final do paradigma de leitura. Enquanto s\u00e9culos de trabalho duro aperfei\u00e7oaram a arte da narrativa, essa nova tecnologia desmantelou a absor\u00e7\u00e3o e aproveitamento do melhor que a linguagem tem a oferecer e transformou tudo em t\u00f3picos. 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