{"id":11292,"date":"2014-06-06T22:47:00","date_gmt":"2014-06-06T22:47:00","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/como-lidar-com-comentarios-negativos-nas-redes-sociais-do-seu-evento\/"},"modified":"2020-02-08T23:02:32","modified_gmt":"2020-02-08T23:02:32","slug":"como-lidar-com-comentarios-negativos-nas-redes-sociais-do-seu-evento","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/como-lidar-com-comentarios-negativos-nas-redes-sociais-do-seu-evento\/","title":{"rendered":"Como lidar com coment\u00e1rios negativos nas redes sociais do seu evento"},"content":{"rendered":"<p>Quando voc\u00ea cria um an\u00fancio publicit\u00e1rio voc\u00ea tem total controle sobre seu conte\u00fado. No entanto, quando voc\u00ea coloca seu evento na esfera das redes sociais voc\u00ea tem que enfrentar essa ben\u00e7\u00e3o E maldi\u00e7\u00e3o de todos marqueteiros de eventos: os coment\u00e1rios. Alguns coment\u00e1rios s\u00e3o construtivos e educados, mas outros n\u00e3o possuem a barreira \u00e9tica nem mesmo de um marinheiro b\u00eabado. Enquanto a maioria das redes sociais como o Facebook e o GooglePlus t\u00eam trabalhado em formas de gerir os coment\u00e1rios mais agressivos, a via de regra \u00e9 que se algu\u00e9m quiser detonar seu evento nas redes sociais n\u00e3o h\u00e1 realmente nenhuma maneira de impedi-los.<br \/>\nElegantes coment\u00e1rios ou xingamentos monossil\u00e1bicos, os coment\u00e1rios nas redes sociais de eventos (parte fundamental do modelo moderno de neg\u00f3cios) s\u00e3o a forma mais desqualificada e da democracia. Independentemente da idade, sexo, grau de educa\u00e7\u00e3o, localiza\u00e7\u00e3o, ou vocabul\u00e1rio, qualquer um pode expor as opini\u00f5es sobre o seu evento nas redes sociais. Um n\u00famero consider\u00e1vel desses coment\u00e1rios s\u00e3o positivos, ou no m\u00ednimo s\u00e3o capazes de fornecer uma fonte v\u00e1lida de dados de pesquisa de mercado para os organizadores do evento. Alguns outros, no entanto, se concentram principalmente no n\u00famero de vezes que \u00e9 poss\u00edvel colocar um palavr\u00e3o em uma frase. Em anos distantes, o Facebook permitia que as marcas exclu\u00edssem os coment\u00e1rios que n\u00e3o gostassem da Fan Page, mas recentemente isso foi revertido. Por mais que mudan\u00e7as e reformula\u00e7\u00f5es constantes do Facebook possam desgostar muitos usu\u00e1rios, esta decis\u00e3o \u00e9 completamente l\u00f3gica, j\u00e1 que a exclus\u00e3o de um coment\u00e1rio s\u00f3 vai provocar o p\u00fablico e lev\u00e1-los a escrever mais e mais coment\u00e1rios veementes.<br \/>\nDada esta situa\u00e7\u00e3o desconfort\u00e1vel, marqueteiros n\u00e3o podem contar com as pol\u00edticas de gest\u00e3o das redes sociais para fazer com que os pessimistas v\u00e3o embora. O marketing de eventos simplesmente n\u00e3o t\u00eam escolha a n\u00e3o ser enfrentar o problema dos coment\u00e1rios negativos. A primeira rea\u00e7\u00e3o costuma ser devolver na mesma moeda, e essa \u00e9 a abordagem 100% errada. Nunca perca a calma, voc\u00ea vai sair perdendo antes mesmo de come\u00e7ar e ser\u00e1 muito feio. A \u00fanica maneira vi\u00e1vel de responder \u00e9 acertar todos estes pontos importantes nas suas respostas:<\/p>\n<ul>\n<li>Nunca ignore nenhum coment\u00e1rio negativo<\/li>\n<li>Responda rapidamente, pois quanto mais voc\u00ea demorar, mais voc\u00ea est\u00e1 consentindo com o coment\u00e1rio<\/li>\n<li>Certifique-se de que cada frase que voc\u00ea escrever seja educada e humilde<\/li>\n<li>Tenha uma resposta personalizada que aborde diretamente os problemas mencionados<\/li>\n<li>Se eles mencionarem em uma falha real, reconhe\u00e7a e pe\u00e7a desculpas<\/li>\n<li>Nunca d\u00ea desculpas para reivindica\u00e7\u00f5es, apenas \u00e0 fatos verific\u00e1veis<\/li>\n<li>Responda atrav\u00e9s de uma pessoa que tenha posi\u00e7\u00e3o para tal, e n\u00e3o apenas como &#8220;gest\u00e3o do evento&#8221;<\/li>\n<li>Mesmo que possa ser dif\u00edcil, coloque-se na posi\u00e7\u00e3o de quem comentou<\/li>\n<\/ul>\n<p>Ningu\u00e9m disse que executar uma campanha de evento seria do\u00e7ura e felicidade. Talvez eles tenham comprado um lugar na plateia barato com visibilidade parcialmente bloqueada por uma viga de suporte, ou eles acharam que a pipoca estava fria, ou talvez eles s\u00f3 queiram desabafar a raiva da adolesc\u00eancia em um alvo conveniente. Seja o que for, seja profissional, aborde as quest\u00f5es levantadas e demonstre que voc\u00ea \u00e9 digno de respeito, e o mais importante: de confian\u00e7a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando voc\u00ea cria um an\u00fancio publicit\u00e1rio voc\u00ea tem total controle sobre seu conte\u00fado. No entanto, quando voc\u00ea coloca seu evento na esfera das redes sociais voc\u00ea tem que enfrentar essa ben\u00e7\u00e3o E maldi\u00e7\u00e3o de todos marqueteiros de eventos: os coment\u00e1rios. Alguns coment\u00e1rios s\u00e3o construtivos e educados, mas outros n\u00e3o possuem a barreira \u00e9tica nem mesmo&hellip;<\/p>\n","protected":false},"author":139,"featured_media":3881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como lidar com coment\u00e1rios negativos nas redes sociais do seu evento - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-lidar-com-comentarios-negativos-nas-redes-sociais-do-seu-evento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como lidar com coment\u00e1rios negativos nas redes sociais do seu evento - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Quando voc\u00ea cria um an\u00fancio publicit\u00e1rio voc\u00ea tem total controle sobre seu conte\u00fado. No entanto, quando voc\u00ea coloca seu evento na esfera das redes sociais voc\u00ea tem que enfrentar essa ben\u00e7\u00e3o E maldi\u00e7\u00e3o de todos marqueteiros de eventos: os coment\u00e1rios. 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