{"id":11295,"date":"2014-07-15T05:22:10","date_gmt":"2014-07-15T05:22:10","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/as-8-melhores-formas-de-oferecer-uma-experiencia-online-personalizada\/"},"modified":"2020-02-08T23:02:30","modified_gmt":"2020-02-08T23:02:30","slug":"as-8-melhores-formas-de-oferecer-uma-experiencia-online-personalizada","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/as-8-melhores-formas-de-oferecer-uma-experiencia-online-personalizada\/","title":{"rendered":"As 8 melhores formas de oferecer uma experi\u00eancia online personalizada"},"content":{"rendered":"
N\u00e3o \u00e9 preciso dizer que os e-commerces tamb\u00e9m s\u00e3o uma loja online com todas as instala\u00e7\u00f5es para que o cliente possa realizar sua compra. No entanto, infelizmente, pouco pensam em como melhorar a experi\u00eancia do consumidor online. Uma coisa \u00e9 criar e manter a experi\u00eancia tradicional do cliente, mas \u00e9 muito diferente fazer isso na internet. Por sorte h\u00e1 diversas maneira de levar isso para o e-commerce, e seguindo estes 10 conselhos voc\u00ea saber\u00e1 como oferecer essa experi\u00eancia:<\/div>\n
    \n
  1. Incentive coment\u00e1rios –<\/b>\u00a0Parece quase imposs\u00edvel de acreditar, mas 41% de todos os consumidores n\u00e3o compartilham suas experi\u00eancias negativas no e-commerce simplesmente porque n\u00e3o existe uma forma conveniente de fazer isso. Voc\u00ea poder\u00e1 perder milhares de clientes por n\u00e3o proporcion\u00e1-los espa\u00e7os de comunica\u00e7\u00e3o para feedbacks.<\/li>\n
  2. Ou\u00e7a o que te dizem –<\/b>\u00a0Muitas marcas gastam uma enorme quantidade de tempo e recursos fazendo an\u00e1lises de clientes em profundidade e das redes sociais, mas n\u00e3o absorvem nada do que escutam. A \u00fanica forma de reverter isso \u00e9 prestar aten\u00e7\u00e3o realmente ao que as pessoas dizem sobre sua marca.<\/li>\n
  3. Nome, c\u00f3digo postal e etc –<\/b>\u00a0N\u00e3o pergunte a data de anivers\u00e1rio de cada um dos animais de estima\u00e7\u00e3o de seus clientes. Quando seus contatos se inscrevem em sua lista, considere pedir apenas os dados relevantes e assim evite que eles desconfiem do que voc\u00ea far\u00e1 com essas informa\u00e7\u00f5es.<\/li>\n
  4. Crie uma conex\u00e3o –\u00a0<\/b>N\u00e3o h\u00e1 porque oferecer um conte\u00fado est\u00e1tico no site quando voc\u00ea dirigir seu cliente \u00e0 um FAQ ou \u00e0 um f\u00f3rum. D\u00ea aten\u00e7\u00e3o ao cliente em um Chat ao vivo por exemplo, essa \u00e9 uma ferramente r\u00e1pido e profissional para resolver problemas espec\u00edficos de seus clientes.<\/li>\n
  5. Crie expectativas –<\/b>\u00a0Muitas marcas n\u00e3o oferecem informa\u00e7\u00e3o necess\u00e1rias antes de finalizar a compra. Deseja usar um m\u00e9todo de pagamento alternativo como o PayPal? Muitos usu\u00e1rios encontram um processo de pagamento dif\u00edcil para ent\u00e3o descobrir que poderiam ter feito diferente. Simplifique, e ofere\u00e7a todas as informa\u00e7\u00f5es necess\u00e1rias.<\/li>\n
  6. \u00a0Informe a disponibilidade de seus produtos –<\/b>\u00a082% de todos os consumidores afirmou que o acesso \u00e0 disponibilidade dos produtos \u00e9 uma prioridade. Ofere\u00e7a um sistema de disponibilidade dos produtos realmente preciso para atender seus clientes com respeito.<\/li>\n
  7. Segmente sua lista de e-mail –<\/b>\u00a0Estamos em 2014! N\u00e3o h\u00e1 nada pior do receber e-mails de massa. Analise os dados de comportamento do seu usu\u00e1rio e segmente-os em dados process\u00e1veis como regi\u00e3o geogr\u00e1fica, interesses e etc.<\/li>\n
  8. Ofere\u00e7a ajuda contextual –<\/b>\u00a0Vamos ser realistas, ningu\u00e9m quer ler 173 perguntas apenas para encontrar uma resposta do que est\u00e1 procurando. A melhor forma de proporcionar ao cliente uma experi\u00eancia satisfat\u00f3ria \u00e9 fazer isso contextualmente de modo que ele obtenha a informa\u00e7\u00e3o que precisa com apenas um clique. Seja honesto, a confian\u00e7a \u00e9 o mais importante na cria\u00e7\u00e3o de uma experi\u00eancia positiva para o cliente.<\/li>\n<\/ol>\n
    \nAinda que estes conselhos possam parecer \u00f3bvios, muitas marcas n\u00e3o os seguem. N\u00e3o seja mais uma delas \ud83d\ude09<\/div>\n","protected":false},"excerpt":{"rendered":"

    N\u00e3o \u00e9 preciso dizer que os e-commerces tamb\u00e9m s\u00e3o uma loja online com todas as instala\u00e7\u00f5es para que o cliente possa realizar sua compra. No entanto, infelizmente, pouco pensam em como melhorar a experi\u00eancia do consumidor online. Uma coisa \u00e9 criar e manter a experi\u00eancia tradicional do cliente, mas \u00e9 muito diferente fazer isso na…<\/p>\n","protected":false},"author":139,"featured_media":3943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nAs 8 melhores formas de oferecer uma experi\u00eancia online personalizada - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/as-8-melhores-formas-de-oferecer-uma-experiencia-online-personalizada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As 8 melhores formas de oferecer uma experi\u00eancia online personalizada - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o \u00e9 preciso dizer que os e-commerces tamb\u00e9m s\u00e3o uma loja online com todas as instala\u00e7\u00f5es para que o cliente possa realizar sua compra. No entanto, infelizmente, pouco pensam em como melhorar a experi\u00eancia do consumidor online. 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