{"id":11296,"date":"2014-07-18T04:04:54","date_gmt":"2014-07-18T04:04:54","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/marketing-mania-mentalidade-de-rebanho\/"},"modified":"2020-02-08T21:27:30","modified_gmt":"2020-02-08T21:27:30","slug":"marketing-mania-mentalidade-de-rebanho","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/marketing-mania-mentalidade-de-rebanho\/","title":{"rendered":"Marketing Mania: Mentalidade de Rebanho"},"content":{"rendered":"<div>Se todos os seus amigos pularem de uma ponte, voc\u00ea pula tamb\u00e9m? Pois bem, no mundo do marketing e da publicidade todos n\u00f3s podemos ocupar o lugar da ovelha que segue o resto do rebanho, isto \u00e9, da Maria-vai-com-as-outras.<\/p>\n<p>Essa mentalidade de rebanho onde as pessoas se v\u00eam influenciadas por seus conhecidos a seguir determinadas tend\u00eancias, comportamentos ou a comprar produtos, \u00e9 o que impulsiona as empresas a comercializarem seus produtos ou servi\u00e7os ao p\u00fablico: se a maioria das pessoas gosta de algo, logo o resto tamb\u00e9m vai gostar.<\/p>\n<p>Pense em todos os clich\u00eas que voc\u00ea ouve ou v\u00ea nestes an\u00fancios:<\/p>\n<\/div>\n<ul>\n<li>A melhor pizza de Nova York<\/li>\n<li>4 de 5 m\u00e3es escolhem esta fralda<\/li>\n<li>Em um teste cego, 95% dos participantes escolheram a bebida A em vez da B<\/li>\n<\/ul>\n<div>\n\u00c9 como se essas estat\u00edsticas validassem esses produtos antes de n\u00f3s mesmos, deixando a ideia de que \u00e9 a maioria que escolhe qual \u00e9 a melhor op\u00e7\u00e3o em termos de qualidade.<\/p>\n<p>Algumas empresas mais corajosas ainda mostram pessoas que comparam seu produto diretamente ao do concorrente e ent\u00e3o dizem que o seu preferido \u00e9 aquele da empresa anunciante. Basta se lembrar desses comerciais de fraldas de beb\u00ea com o l\u00edquido azul derramado em cada exemplar e como um deles encharca e o outro absorve a subst\u00e2ncia.<\/p>\n<p>A mentalidade de rebanho n\u00e3o \u00e9 apenas para o com\u00e9rcio de produtos, mas tamb\u00e9m \u00e9 aplic\u00e1vel \u00e0s pessoas.<\/p>\n<p>Em 2012, Brett Cohen, uma personalidade do Youtube fez uma pegadinha em Nova York onde se passava por uma grande celebridade vagando pela cidade cercado de guarda-costas, assistentes, equipamentos de c\u00e2mera e falsos paparazzis. Sua teoria era que, mesmo que as pessoas n\u00e3o soubessem que era a celebridade, elas ficariam t\u00e3o encantadas com o fato de se tratar de um famoso que iriam querer tirar uma foto com ele.<\/p>\n<p>Essa teoria certamente tinha fundamento. \u00c0 medida que o tumulto ganhou tamanho, mais pessoas se empurravam para se aproximar de Brett. Havia grupos de pr\u00e9-adolescentes gritando exatamente como os f\u00e3s do Justin Bieber.<\/p>\n<p>A parte mais divertida foi quando as c\u00e2meras se aproximavam das pessoas para ver suas rea\u00e7\u00f5es \u00e0 celebridade, que segundo elas j\u00e1 tinham visto em algum filme, tipo Homem-Aranha por exemplo.<\/p>\n<p>Ah sim, mas quando os an\u00fancios apresentam uma boa raz\u00e3o do porqu\u00ea este produto \u00e9 realmente superior, ent\u00e3o sinta-se livre para aproveitar. Apenas certifique-se de que aquela &#8220;celebridade&#8221; andando na rua realmente \u00e9 uma celebridade antes de sair correndo para tirar uma foto.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se todos os seus amigos pularem de uma ponte, voc\u00ea pula tamb\u00e9m? Pois bem, no mundo do marketing e da publicidade todos n\u00f3s podemos ocupar o lugar da ovelha que segue o resto do rebanho, isto \u00e9, da Maria-vai-com-as-outras. Essa mentalidade de rebanho onde as pessoas se v\u00eam influenciadas por seus conhecidos a seguir determinadas&hellip;<\/p>\n","protected":false},"author":102,"featured_media":4349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Mania: Mentalidade de Rebanho - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/marketing-mania-mentalidade-de-rebanho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Mania: Mentalidade de Rebanho - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Se todos os seus amigos pularem de uma ponte, voc\u00ea pula tamb\u00e9m? 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