{"id":11299,"date":"2014-08-06T23:31:13","date_gmt":"2014-08-06T23:31:13","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/as-15-melhores-dicas-de-especialistas-em-e-mail-marketing\/"},"modified":"2020-02-08T21:27:29","modified_gmt":"2020-02-08T21:27:29","slug":"as-15-melhores-dicas-de-especialistas-em-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/as-15-melhores-dicas-de-especialistas-em-e-mail-marketing\/","title":{"rendered":"As 15 melhores dicas de especialistas em e-mail marketing"},"content":{"rendered":"

Voc\u00ea n\u00e3o pode se considerar um especialista em email marketing sem ter colocado estas 15 dicas em pr\u00e1tica!<\/p>\n

    \n
  1. Entre na lista de contatos –<\/b> Pe\u00e7a aos seus assinantes para que adicionem seu e-mail em uma lista de contato, assim voc\u00ea contorna qualquer bloqueio de e-mail.<\/li>\n
  2. Fa\u00e7a a pr\u00e9-visualiza\u00e7\u00e3o dos e-mails sempre –<\/b> Nunca \u00e9 demais testar seu projeto antes de envi\u00e1-lo. Assim voc\u00ea garante que saber\u00e1 como ele ser\u00e1 visualizado.<\/li>\n
  3. Use fontes seguras para e-mails –<\/b> Ainda que tenham sido realizados progressos a respeito da exibi\u00e7\u00e3o de diferentes fontes em e-mails, o melhor \u00e9 optar pela certeza e utilizar fontes convencionais como Arial, Georgia, Helvetica, Times New Roman e Verdana.<\/li>\n
  4. Limite-se \u00e0 tr\u00eas fontes –<\/b> Al\u00e9m de limitar sua escolha de fontes, voc\u00ea deve tamb\u00e9m se limitar ao n\u00famero de fontes usadas. Se voc\u00ea est\u00e1 usando mais que tr\u00eas, talvez seu e-mail esteja extravagante demais.<\/li>\n
  5. N\u00e3o escreva como um Spammer –<\/b> Evite usar CAIXA ALTA EM TUDO, texto em vermelho e muitos pontos de exclama\u00e7\u00e3o!!!!!!! Colocar esse tipo de caracteres (mesmo que seja no corpo do e-mail) pode ativar alguns filtros de spam.<\/li>\n
  6. Escreva para algu\u00e9m da 8 \u00aa s\u00e9rie –<\/b> E-mails t\u00e9cnicos s\u00e3o muitas vezes escritos de uma forma quase acad\u00eamica que \u00e9 incompreens\u00edvel para o leitor “padr\u00e3o. Voc\u00ea deve ser capaz de tornar at\u00e9 mesmo o texto mais complexo compreens\u00edvel para uma crian\u00e7a de 14 anos de idade.<\/li>\n
  7. Logo no canto superior esquerdo –<\/b> Diversos estudos sobre rastreamento ocular (eye tracking) t\u00eam mostrado que as pessoas reparam mais no logotipo da empresa quando o mesmo est\u00e1 no canto superior esquerdo do email!<\/li>\n
  8. Atenha-se \u00e0s propor\u00e7\u00f5es de imagem –<\/b> Muitos dos principiais marqueteiros consideram que ‘60% texto e 40% imagem’ \u00e9 a melhor propor\u00e7\u00e3o para garantir clareza e download r\u00e1pido nas redes de dispositivos m\u00f3veis.<\/li>\n
  9. Divida as imagens –<\/b> Se o seu e-mail possui um grande gr\u00e1fico, o melhor a se fazer \u00e9 dividi-lo em gr\u00e1ficos menores a serem distribu\u00eddos por todo o e-mail.<\/li>\n
  10. Link para a vers\u00e3o web –<\/b> Forne\u00e7a um link de texto no topo de seu e-mail que leva o cliente para uma vers\u00e3o web do seu e-mail.<\/li>\n
  11. Otimize o tamanho da imagem –<\/b> Se voc\u00ea estiver usando imagens em JPG ou GIF, voc\u00ea pode experimentar qualidades e quantidades de cor menores at\u00e9 que voc\u00ea esteja seguro do limite para que a imagem n\u00e3o se torne visualmente degradada.<\/li>\n
  12. Alinhe-se com a CAN-SPAM –<\/b> A lei da que manda no universo do e-mail marketing \u00e9 a CAN-SPAM, portanto certifique-se de que est\u00e1 atualizado e seguindo seus regulamentos para assim garantir que seus e-mails est\u00e3o em total conformidade.<\/li>\n
  13. N\u00e3o omita a pol\u00edtica de privacidade –<\/b> Voc\u00ea deve sempre apresentar um link no rodap\u00e9 de cada e-mail com links para a p\u00e1gina online de pol\u00edtica de privacidade do seu site. Nunca copie e cole as pol\u00edticas de privacidade de outro site, mas sim desenvolva suas pr\u00f3prias que s\u00e3o controladas por um advogado com vasta experi\u00eancia jur\u00eddica.<\/li>\n
  14. Nunca use a rolagem de tela horizontal –<\/b> Com a maioria dos e-mails sendo abertos em dispositivos m\u00f3veis, mantenha seus layouts com menos de 550 pixels de largura para evitar a rolagem horizontal.<\/li>\n
  15. Envie emails nos momentos certos –<\/b> Caf\u00e9 da manh\u00e3 no restaurante? Envie \u00e0s 4:00. Clube de festas? Envie \u00e0s 17:00 nas sextas e s\u00e1bados. Procure sempre adequar o seu calend\u00e1rio ao seu produto\/servi\u00e7o para obter o m\u00e1ximo engajamento.<\/li>\n<\/ol>\n

    Se voc\u00ea estiver deixando de lado qualquer uma dessas 15 dicas nas suas campanhas de e-mail, voc\u00ea n\u00e3o pode se considerar de um expert!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Voc\u00ea n\u00e3o pode se considerar um especialista em email marketing sem ter colocado estas 15 dicas em pr\u00e1tica! Entre na lista de contatos – Pe\u00e7a aos seus assinantes para que adicionem seu e-mail em uma lista de contato, assim voc\u00ea contorna qualquer bloqueio de e-mail. Fa\u00e7a a pr\u00e9-visualiza\u00e7\u00e3o dos e-mails sempre – Nunca \u00e9 demais…<\/p>\n","protected":false},"author":139,"featured_media":11300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nAs 15 melhores dicas de especialistas em e-mail marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/as-15-melhores-dicas-de-especialistas-em-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As 15 melhores dicas de especialistas em e-mail marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea n\u00e3o pode se considerar um especialista em email marketing sem ter colocado estas 15 dicas em pr\u00e1tica! 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