{"id":11303,"date":"2014-09-24T03:16:39","date_gmt":"2014-09-24T03:16:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/br\/blog\/porque-o-storytelling-deve-fazer-parte-da-sua-estrategia-de-marketing\/"},"modified":"2020-02-08T21:27:27","modified_gmt":"2020-02-08T21:27:27","slug":"porque-o-storytelling-deve-fazer-parte-da-sua-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/porque-o-storytelling-deve-fazer-parte-da-sua-estrategia-de-marketing\/","title":{"rendered":"Porque o storytelling deve fazer parte da sua estrat\u00e9gia de marketing?"},"content":{"rendered":"

N\u00e3o \u00e9 nenhum segredo que a cria\u00e7\u00e3o de bons conte\u00fados faz a diferen\u00e7a. Cria\u00e7\u00e3o de conte\u00fado \u00e9 o presente e o futuro da sua estrat\u00e9gia de marketing. Se voc\u00ea est\u00e1 desenvolvendo um site, construindo sua presen\u00e7a nas m\u00eddias sociais, otimizando seu site ou blog para o SEO, criando uma estrat\u00e9gia de marketing de conte\u00fado, ou aperfei\u00e7oando seu marketing de atra\u00e7\u00e3o, h\u00e1 um fator comum em que voc\u00ea DEVE focar: o conte\u00fado!<\/p>\n

Juntar artigos de SEO e blogs posts n\u00e3o vai mais adiantar, para realmente ter um impacto e ter chances no competitivo cen\u00e1rio de marketing online, voc\u00ea precisa de conte\u00fados envolventes, focados, profundos informativos e perspicazes. Voc\u00ea precisa criar conte\u00fados que seus clientes desejem e procurem online. Diversidade \u00e9 a palavra-chave.<\/p>\n

Escrever sempre sobre os mesmos temas, no mesmo formato, e post\u00e1-los no mesmo dia a cada semana \u00e9 algo que aborrece os leitores. \u00c9 por isso que voc\u00ea precisa usar novas abordagens em seu conte\u00fado. Uma das maneiras mais eficazes para criar um conte\u00fado envolvente \u00e9 atrav\u00e9s de contar hist\u00f3rias.<\/div>\n

Pessoas amam hist\u00f3rias – Ent\u00e3o escreva hist\u00f3rias!<\/p>\n

Todo mundo adora uma boa hist\u00f3ria, nossas vidas s\u00e3o preenchidas com elas. Hist\u00f3rias de cinema, hist\u00f3rias que contamos aos nossos amigos, hist\u00f3rias que vivemos, hist\u00f3rias que assistimos no notici\u00e1rio, e hist\u00f3rias que s\u00e3o escritas por outros em livros, revistas, e cada vez mais na internet por blogueiros.<\/p>\n

H\u00e1 uma boa raz\u00e3o pela qual hist\u00f3rias s\u00e3o contadas desde o in\u00edcio dos tempos – elas s\u00e3o divertidas e envolventes – e, quando utilizadas de forma eficaz, podem ser uma ferramenta de marketing muito \u00fatil para a sua marca. Por que incluir hist\u00f3rias em sua estrat\u00e9gia de marketing:<\/p>\n

\n
    \n
  • Hist\u00f3rias criam conex\u00f5es pessoais:<\/b>\u00a0Quantas vezes voc\u00ea j\u00e1 leu uma hist\u00f3ria e pensou consigo mesmo: “Eu tamb\u00e9m j\u00e1 passei por isso.” Quando isso acontece, voc\u00ea est\u00e1 criando uma conex\u00e3o pessoal com os leitores – e isso \u00e9 algo que ir\u00e1 ajud\u00e1-los a se identificarem mais com a sua marca.<\/li>\n
  • Boas hist\u00f3rias s\u00e3o envolventes:<\/b>\u00a0Hist\u00f3rias s\u00e3o envolventes. Quando voc\u00ea consegue envolver os leitores h\u00e1 uma grande chance de que eles voltem a visitar o seu site, fazendo com que voc\u00ea tenha mais oportunidades para desenvolver o relacionamento com eles.<\/li>\n
  • Hist\u00f3rias tocam as pessoas em um n\u00edvel emocional:<\/b>\u00a0Conectar-se com seu cliente em um n\u00edvel emocional \u00e9 algo poderoso. Voc\u00ea constr\u00f3i uma confian\u00e7a, comprova o valor da sua marca e leva a intera\u00e7\u00e3o para um patamar mais profundo.<\/li>\n
  • Hist\u00f3rias nos d\u00e3o ideias:<\/b>\u00a0Toda grande hist\u00f3ria tem uma li\u00e7\u00e3o. Essa li\u00e7\u00e3o pode ajudar os leitores a resolver um problema ou olhar para uma situa\u00e7\u00e3o com um outro ponto de vista.<\/li>\n
  • Hist\u00f3rias s\u00e3o conte\u00fados compartilh\u00e1veis:<\/b>\u00a0Hist\u00f3rias podem viralizar – e toda marca quer que seu conte\u00fado se torne um viral.<\/li>\n
  • Hist\u00f3rias podem ser contadas em diferentes plataformas:<\/b>\u00a0Hist\u00f3rias podem ser contadas de v\u00e1rias formas usando diferentes tipos de m\u00eddias. Em um blog, v\u00eddeo, podcast, e mais, contar hist\u00f3rias usando v\u00e1rias plataformas pode ajud\u00e1-lo a expandir e ampliar sua exposi\u00e7\u00e3o online.<\/li>\n<\/ul>\n

    Tente algo novo na pr\u00f3xima vez que voc\u00ea escrever um post ou artigo, transforme-o em uma verdadeira hist\u00f3ria. Embora possa parecer algo evidente, esta \u00e9 uma pr\u00e1tica que pode simplesmente expandir a sua marca para um p\u00fablico totalmente novo. Tenha um bom Storytelling!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    N\u00e3o \u00e9 nenhum segredo que a cria\u00e7\u00e3o de bons conte\u00fados faz a diferen\u00e7a. Cria\u00e7\u00e3o de conte\u00fado \u00e9 o presente e o futuro da sua estrat\u00e9gia de marketing. Se voc\u00ea est\u00e1 desenvolvendo um site, construindo sua presen\u00e7a nas m\u00eddias sociais, otimizando seu site ou blog para o SEO, criando uma estrat\u00e9gia de marketing de conte\u00fado, ou…<\/p>\n","protected":false},"author":259,"featured_media":4098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nPorque o storytelling deve fazer parte da sua estrat\u00e9gia de marketing? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/porque-o-storytelling-deve-fazer-parte-da-sua-estrategia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porque o storytelling deve fazer parte da sua estrat\u00e9gia de marketing? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o \u00e9 nenhum segredo que a cria\u00e7\u00e3o de bons conte\u00fados faz a diferen\u00e7a. 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